Decrease bounce rate and increase time spent on site. These two factors are highly sought after and can always be optimized to be even better. Here are 5 ways you can improve your website and capture a visitor’s attention for longer:
1) Program a Contact Form to Pop Up Before They Leave – Are visitors bouncing quickly and not staying as long as you’d like? You can see the average time spent on an important page, like your home page, before bouncing. By using a third party contact form service, like nGage, you can program it so that the form will pop up and gently remind and encourage users to make contact before leaving. It’s all about taking crucial action within the right amount of time.
2) Use Relevant Content and Striking Visuals That Match – The images on your website can be stunning but without colorful language and the right words, it’s not useful for search engines or users. While we all can appreciate a beautiful website, it doesn’t mean much if there is no depth to the site. On the other hand, you can have the best content in the world but when paired with bad or drab design, doesn’t help your cause. Keep visitors interested by being personable and asking and answering questions they can relate to. Don’t forget to address user intent.
3) Showcase Helpful User Generated Content – We talk about UGC all the time and for a good cause. It’s possible to showcase reviews and testimonials while being trustworthy. You can cite the source of the review, ask a customer to do a video testimonial or even display a hand-written thank you note. These are all special and unique ways to show visitors that you do care and have happy customers to thank for your business’ success.
4) Improve Site Speed and Load Time – This is perhaps one of the most important factors to address. Especially when dealing with high load times and high bounce rates. A study last year found that the average website speed load time was 7.25 seconds. What are we dealing with? Dial-up load speeds? Unfortunately… not. Many websites have difficulty with bigger images and more complex web pages, which adds up. For each second longer your website takes to load, you could be losing a great deal of customers. Simply, because they don’t want to wait for your site to load. And why should they? There’s a lot of competition out there. Compressing images, cleaning up bulky code will help speed up your site and keep visitors interested for much longer.
5) Choose Links Wisely – Choosing links for a home page can be a difficult test. You want to put everything that’s most important linked from the home page. But you also want visitors to find what they’re looking for quickly. There has to be a balance between being SEO friendly and optimizing for user experience. The struggle is between aesthetics and utility but you don’t have to sacrifice one for the other. It’s an issue of organization and making sure visitors can get to what they want in a reasonable amount of clicks (about 3). Luckily, you can always create different versions and split test on real-life users at a reasonable cost. This is an option that’s easy to implement and will help you get real feedback from people who aren’t biased by seeing your website every day!
Getting visitors to your website is quite an uphill battle, so once you’re at the top, you don’t want to lose them. Keep these tips in mind for increasing new visitor time on site and let us know if you have any other tips or suggestions!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.