Top 10 Email Marketing Tips

Top 10 Email Marketing Tips

There are plenty of different options for online marketing strategies but one of the most direct and useful is through email marketing. Reaching customers through email can give you the opportunity to communicate the information that you want them to know in a format that they are more likely to respond to.

However, it is important to tailor your email marketing strategies so that your emails get read and are not ignored.

Here are some helpful email marketing tips so you can get the most out of your email campaigns-

1. Keep Building Your Subscriber List

Even if you have a good amount of clients or loyal customers to get started, you should always continue to add to your email list. It can be very simple to keep gathering more emails by offering a signup feature on your website, blog and anywhere else you can add a subscription form. Collecting more subscribers increases your chances of getting positive responses every time you launch an email campaign.

2. Personalize Emails to Connect

Email marketing is often more effective when it is catered specifically to each customer so that they feel unique and valuable to you. Customers want to be acknowledged so including their name in the subject or somewhere in the body of the email can make them more likely to read. You can also tailor your content based on what each customer is interested in or what they have purchased in the past.

3. Use Enticing Subject Lines

In addition to adding the customer’s name, the subject line should also include some element that encourages people to open the email and read the content. You should use subject lines to both speak to readers directly and offer them something that will make you stand out from other emails. This could be a special discount, free shipping or new products that will particularly interest them.

4. Create Targeted Content

Part of personalizing emails includes writing content for specific demographics that will uniquely appeal to them. You can segment your email lists to certain groups so that you can tailor the message to resonate with them. Using only one type of content for everyone is much less effective because it may not interest every demographic in your customer base.

5. Be Entertaining

People want their emails to be useful but they are also persuaded by content that is entertaining, funny and quirky. If you take yourself too seriously and create dry or boring content for your emails then people will quickly start ignoring them. You can be conversational and use humor to make your company seem more human and less salesy to readers.

6. Keep Track of When People Unsubscribe

In order to minimize how many customers you lose it is a good idea to pay attention to when and why people unsubscribe from your email list. In order for readers to unsubscribe you can include a survey that asks them the specific reason why they are leaving. You can also analyze what types of content tend to cause people to respond positively or negatively so that you can adjust your campaign accordingly.

7. Include Links and Calls to Action

You want your emails to communicate something important to readers but you also want to get them to respond, be involved and potentially by something. Many of your emails should include an interesting link or a call to action so that you can increase traffic to your site and get more people to view your products. You can use promotional text and a visually striking button to get people to click through to your site instead of just reading and forgetting your email.

8. Adjust to Seasons, Holidays and Time of Year

You want your emails to seem relevant and timely instead of generic so it is important to create content based on what is happening in that moment. You can create special holiday emails, summer or winter themes or relate to something going on in the particular time of year.

9. Make Emails Mobile Friendly

Most people check their email on the go so it is important to make sure that your email campaigns look great and function well on smartphones. Emails should be optimized for mobile phones so that you avoid missing out on those clicks.

10. Test and Analyze Data

Email campaigns can become more effective over time if you put in some effort in testing your emails,reviewing and tracking data. You need to know if your emails are effective and have a better idea of what’s working and what’s not. Looking at data can take some of the guesswork out of creating content that will get people reading and visiting your site with every email.

Email marketing campaigns are more effective when you tailor them to what your audience wants to read. Following some of these tips can help you generate more success with your emails.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

7 Ways To Grow Your Email List

7 Tips for Getting New Email SubscribersYour email marketing strategy is only effective if you are reaching new customers and getting more people to opt-in to read the content you send out. Getting new subscribers every day is crucial to counteract any losses through unsubscribers or people changing their email addresses. How do you increase the number of people subscribing to your email list?

  1. Include a Call to Action in Email Signature

Any time you send out an email it is an opportunity to get another subscription to your list. If you include a hyperlinked call-to-action button in your email signature, any recipient can turn into a subscriber. The link you include in your signature could point to a landing page or your home page where you have your opt-in form for people to type in their email.

  1. Use a Simple Opt-in Form on your Site

When a customer sees your opt-in form asking them to subscribe to your email list, it should be as quick and straightforward as possible. You should minimize the number of clicks that it takes to get to the opt-in form by placing it in the sidebar. You can also use scripting to make sure any text in the box such as “enter your email address” disappears as soon as the user clicks in it to start typing.

Avoid asking for any extra information such as the user’s name, birthday or anything else aside from their email address. Most of the time you don’t need any other information and it can deter people from signing up. Make your opt-in as simple as you can so that people don’t think twice about typing in their email.

  1. Offer Some Incentive to New Subscribers

One of the easiest ways to entice people to sign up for your email list is to offer them a deal or some kind of incentive to subscribe. You can offer them something useful like a free ebook with helpful information, a free trial of one of your products or exclusive access to content like a video they can’t see anywhere else. Any type of incentive can help boost your number of subscribers pretty quickly.

  1. Promote Your Email List on Social Media

If you have an opt-in form on your main website but don’t mention it on social media then you are missing out on a lot of potential subscribers. You can include links to your landing page in your bio on Twitter or pin a tweet with a link to your email magnet. Pinning a tweet makes it the first tweet that people see when they look at your page.

You can use the same strategy on Facebook by pinning a post that includes a link to sign up for your email list to the top of your page. A pinned Facebook post is highly visible and is going to get more engagement than a normal post which could result in more email subscribers.

  1. Improve Your Button Copy and Appearance

If you have a call-to-action button that you use for people to click and sign up for your email list you should consider whether it needs to be updated. The color, appearance and copy written on the button can all have an effect on whether people respond to it. Use a color that stands out from the rest of the page and makes the button look appealing.

If your button uses generic copy such as “subscribe” or “sign up” you may be missing some of the appeal that can pull in more subscribers. If you are including an incentive for subscribing you can mention it in the button copy such as “start my free trial” or “send me my ebook”. Including first person pronouns and personalized words like “my” leads people to click more often than generic terms.

  1. Use an Opt-in Form When Users Exit

Whenever people leave your site there is a strong possibility that they will never return. To avoid losing these customers you can draw them back in by prompting them to subscribe as they click off of your page. This is done using exit-intent technology that detects user behavior shows them an opt-in form whenever they are about to leave your site.

  1. Include Sharing and Forwarding Functionality

If people find your email newsletter interesting and useful, it might help to encourage them to share it with their friends. Including “forward to a friend” functionality will make it easy for people to send the newsletter to others. Make sure that they can click a link to compose their message online and send it directly.

Some email providers make it possible for people to share your newsletter directly to social networks. Look for any ways that make it easier for people to share your emails with friends so that more people find out about your newsletters and decide to subscribe themselves.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Carmageddon & More for Your Targeted Email Campaign

If you live in or around Los Angeles, CONGRATS – you’ve survived Carmageddon! All weeklong, businesses big and small tried to capitalize on this event, from JetBlue’s limited $4 flights to local Pasadena eateries advertising $4.05 specials.

This email above from Amazon is just another example of a retailer trying to solve a problem customers faced this weekend: finding a source of entertainment. They are also doing a clever job of targeting by relating to the customer and relevant events that are happening around the. It makes sense that most people would try to avoid the freeways this weekend so retailers tried to entice them to do other things that didn’t involve traveling far. Or in Amazon’s case, involving any travel at all!

Why Choose Email?
Email has been and continues to be a strong source of marketing for businesses. Studies show that since last year: more emails are being sent, email unsubscribe rates have dropped and bounce rates have also declined.

Take a look at column one in this chart and you’ll see why other small business owners use email marketing campaigns: owners felt that email marketing was cost effective and that it had a high rate of response and sales in comparison to other marketing methods.

The Goal of Targeted Emails
In the end, you’ll want to remind customers that you have a solution to their problem. Establish a clear message (the shorter, the better) and make it easy for the customer to respond or take action.
If you’d like to learn more about the benefits of email marketing for your small business, make sure to contact us today!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.