Making the Old New Again: Marketing Tips for Your Business

email

Many may struggle to find new ways to market their business. Although a cutting edge pay per click advertising campaign may help draw attention to your company, you can’t truly be successful without relying on the basic principles of marketing. Happy customers are crucial to the success of your company and a little can go a long way. Companies who work hard to maintain great consumer relationships will have much to benefit from for years to come. As it is known in the marketing world, a happy customer may tell one or two friends. But, an unhappy customer will tell everyone they know about their bad experience!

Strengthen your Reputation

– Guarantees for your products and services: Guarantees and warranties can increase the value of what you have to offer. In addition, these small improvements can easily enhance your credibility as a trustworthy business. Potential clients will enjoy the risk-free offer and you can gain more loyal regulars. Also remember, don’t make promises that you can’t keep!

– Outstanding customer support: Customers like to have their problems solved in a timely matter. The quicker a problem can be addressed, the happier bother parties will be. Devote time or designate someone to take care of customer queries and ensure that they are answered in a timely manner. Consumers will appreciate a reliable company that can help them in their time of need.

Innovative Ideas for Email

– Creative ways to collect email addresses: Customers appreciate being updated with useful information but may not always be willing to take the initiative to sign up for e-mail newsletters. Whether it is through using social media internet marketing or more traditional methods, it pays to find creative ways to collect emails. Offering free informative PDFs, sign ups for a birthday promotion, email only discounts, or creating other incentives will help you achieve this goal.

– Integrating videos in your email promotions: Using video in email is still in its early stages. Tutorials, informative, and testimonial videos are popular and early adapters are reaping the benefits. Embedded emails are played automatically when messages are opened. This can lead to problems down the road so many are finding it helpful to insert a photo of their video. This may spark customer curiosity and clicking on the image will lead them to the actual video.

Sometimes, you may find yourself in a creative marketing rut. It doesn’t hurt to take a break and review the fundamentals. Do you have any basic tips that you would like to share?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

New Google Site For Advertisers

Well Google is at it again with another new site. This brings the Google site count up to 6,341*. Wow! There newest addition is for advertisers! There’s plenty of information on it which will help you in the advertising world. There’s a great case study on the home page which is a ‘worst case’ case study of a pet stick campaign. I love it! I’ve inserted the image here for a laugh. google-advertising-site1

The pet stick case study shows you the various tools you can use to market your product which I hope is better than a pet stick. Although I’m sure people would buy the pet stick! So from media planning, new keyword tools, buidling a social media site through OpenSocial, setting up ads on Google, creating a YouTube video, engaging YouTubers, (just learned this is an actual word) you can see how Google can help. The site gets into how TV and mobile ads work as well.

My favorite section was the free marketing section. We’ve discussed some of these tools in past posts, such as Webmaster Tools and the Local Business Center, but there are many more such as Product Search, FeedBurner, Gadgets, OpenSocial, Maps API, and YouTube. I recommend reviewing these free tools and making them work for your site.

larry-and-sergeyIt just occurred to me that a lot of these free tools were companies that Google bought out. We’re actually in the process of creating a tool for our clients so maybe Google will try to buy us out in a few years. We shall see! Please forward this blog URL to Larry Page and Sergey Brin (Google Co-Founders) so they can start preparing for the buyout!

* just kidding – I’m sure there are plenty but I just picked this number out of thin air 😉

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Advanced Business Blogging Webinar by Hubspot Review

bill gatesI attended a webinar today on advanced business blogging by Hubspot. Don’t let the advanced part in the title scare you away. Hubspot, an online marketing company similar to emarketed, does a great job on providing webinars. Today’s webinar focused on blogging and can be viewed here. A few notes about the actual webinar that really made this interesting. First they had a powerpoint of the webinar that can be accessed here through SlideShare and a live video feed of the presenter that was being pulled from Mogulus. You can view Hubspot’s channel here. Mogulus provides a free service and a paid version which removes the advertisements. There were no advertisements on the webinar but when I viewed the video on Mogulus there were advertisements. So I’m assuming that Hubspot is using the free version. They have over 800 viewers on the webinar today! You can view all of their shows on their Mogulus channel or here on their site. Hubspot also integrated their Twitter account into the presentation so you could ask questions through Twitter during the webinar. There were also links to Facebook and LinkedIn as well from the webinar page. These are all free tools that any one can use.  The use of these social media tools was very impressive and is definately something that we’re looking to integrate into our next version of our emarketed site. They were able to utlize these free services which can be used by anyone: Twitter, SlideShare, Facebook, & Mogulus

Ok, lets get into some of the key points from the webinar. A lot of the content which I’m proud to say has been discussed by emarketed in past blogs. Hubspot goes into why you should blog with 5 keys to a successful blogging:

1. Pick your target personas
2. Create a mix of posts
3. Write great posts
4. Sustain it
5. Spread it

One of the great take aways from this webinar is that your SEO (search engine optimization) efforts can start from your blog. You should write content that relates to your products and/or services. One thing to remember though is that SEO takes time and this is the same for writing blog posts. You will not see the direct results of your blog writing for several months. You also have to promote your blog once it’s up. It’s the same for your website which our clients are starting to understand. People will not just magically stumble across your blog when you write content. It must be promoted. Some of the methods Hubspot discussed were the following: post to twitter, comment on other blogs, post to facebook, start building a list of subscribers to your blog. They also had a great tip about using images through Flickr so I took their advice for this blog post. We do not always uses images in blog posts but I can see how it makes the blog easier to read with an image.

For more information regarding the webinar you’ll have to watch it at the following link.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Great Example of a Catchy Blog Headline

Just read an interesting blog post that I thought I’d blog about. First of all I subscribe to about 20 blogs and they all get fed into my Google Reader which is great. I also just added a gadget to my iGoogle home page so the most recent blog posts are displayed. Now I’m not able to read all of these everyday but I do read headlines and this headline caught my eye today. The topic was something I’m interested in but it was also tied into a movie that I like which was a double whammy for me.  So of course I read the article. Here’s the headline and a link to the blog post:

What Jason Bourne Can Teach You About Social Media

With the amount of conent out there you have to figure out ways to get people to read your content and having a great topic is sometimes not enought. So try and figure out the double whammy for your niche and I’ll do the same.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

List of Lists for 2009 Marketing Predictions

Just started to browse this list of lists for 2009 marketing predictions put together by Search Engine Land. You could spend a week going through these lists. If you’re in a hurry I’d focus on these:

That should be a fairly comprehensive list to get 2009 off to a great start and get you on track to bringing in new business through your marketing efforts. Stay tuned for emarketed’s 2009 prediction list.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Adding Facebook advertising to your search marketing campaign?

I just stumbled across this ebook on Facebook advertising by Matt Dickman. I’d suggest checking it out to get a better idea of how Facebook advertising works and to learn more about social media marketing. As Facebook and social networking sites continue to grow this will become more important. It’s literally changing the search marketing industry! The days of running search engine optimization and paid search campaigns alone to drive traffic to your site is becoming outdated. Reaching a broader audience through Facebook, YouTube, MySpace, LinkedIn, Twitter and other social sites is imperative to your search marketing campaign.

emarketed now offers this as a stand alone service or as an addon to current search engine optimization and paid search customers. Stay tuned for more social media updates as this emerging method of advertising expands. You can also follow us on twitter for short updates.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

You can’t ignore social media!

I just finished a webinar by ClickZ titled “Conversational Marketing: How to Develop a Successfull Social Media Strategy” presented by Dave Evans, author of Social Media Marketing: An Hour a Day. The webinar should be available later today or tomorrow to watch. Dave Evans is a social media guru and was able to do a good job in the limited time he had to discuss this subject.

One of the key takeaways for me was that you can’t ignore social media. It’s here to stay and he gave a great example of a user that created a fake ExxonMobil twitter account and amassed a huge following while ExxonMobil was not aware of this. They finally found out and shut down the twitter account. Click here to see this shut down account. Mr. Evans thought that the better use of this twitter account with the following it had amassed would of been for the company to actually take it over and start using the twitter account for PR. I agree.

The webinar also talked about how social media is just one function of your overall marketing campaign and how this should be integrated in with your print, tv, and any other advertising campaign you’re running.

Social media involves participating with your potential customer or existing customers. Social media inlcudes some of the following mediums: blogs, microblogs (twitter), photos, audio, and videos

Get started today! emarketed currently is ramping up as well with social media and is offering this as a service to enhance your search marketing campaign. Sign up for a Twitter account today and start following us on Twitter and follow other companies in your related industry to see what they are doing in the social media space. Also start a blog with a free account through WordPress and follow other bloggers in your space.  Also signup to YouTube as well if you have some videos or presentations to share with others. We’ve been using YouTube more agressively over the last few months and have found it beneficial to our business. You can preview our channel to see some of the videos we’ve created for our clients which has been part of a social media campaign for our clients which involved website video marketing. And lastly also sign up for a Facebook account and start using facebook even if you don’t plan on using it for your business right away. It’s imperative that you start using Facebook so you can see how people are using it and how adverters are starting to target their demographics.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.