Facebook Pages & Places: Is Merging a Bad Idea?

I’m not a real big fan of Facebook Places. You may have seen some check-ins in your Facebook feed after friends have checked into a venue. I don’t get the big whoop because it basically just shows a map of the place. Powered by Bing, wow.
At least with Foursquare, you can see users who are currently at the location and other tips. Not to mention the “fun” aspect of collecting badges.

After seeing many negative comments, I think that it’s a BAD idea for most businesses to merge their Facebook Page with a Facebook Place. Here are some reasons why:

  • No custom tabs. By default, your users will be greeted with a map of your business location.
  • Difficulty with sharing. Most users are accustomed to a traditional Page and might get confused when they don’t see your Wall upon arrival.
  • No more Page Insights. Can you imagine losing this information? You won’t be able to see Fan analytics or demographics once your Page is merged.

If you’ve spent a lot of time, money and resources building up your Facebook Page and fanbase, I’d highly recommend against merging your Page and Place.
Check out the hundreds of Pages and business owners who warn of the process. Do you think it’s a bad idea?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Internet and Tech Inspired Gifts for the Holidays

Are you looking for the perfect gift? Shopping for your favorite SEO or web designer in your life doesn’t have to be difficult. And remember, it’s never too early to start shopping, especially with normal mailing deadlines approaching in one week.

You might be sick of ridiculous gift guides with items in the hundred-thousand dollar price range. Don’t worry, these are some fun gifts that you can actually afford this holiday season:

Social media related:

Throw pillows of your favorite icons


A Dislike hoodie for your favorite Facebook grump

The watch that says it all

Tech toys:


A recession proof case for your iPhone

Never look for a USB  flash drive again with this sleek key!

Colorful, comfortable earphones that look good enough to eat

Just for fun:

Floppy disk post it notes

A brand new  dirty coffee mug

A dancing pet speaker

What’s on your holiday wish list?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do You Have Enough Time for Social Media?

Feeling a little overwhelmed this holiday season? Between work, family, avoiding sick co-workers and shopping for gifts, you’ll be glad to know that you can also effectively schedule in some time for social media. Great. More stuff to add to your list!

Always start with an objective in mind. Don’t have one? Here’s a list for some helpful ideas. These are some things that you’ll realistically be able to accomplish if you put in the time.

Get rid of distractions. It’s easy to get lost on social media sites as the links lead you to more interesting places. But don’t lose sight of your goal. If your priority is to Tweet or date on a daily basis, you can easily make that happen. Set aside a certain amount of time for social media so you aren’t constantly checking throughout the day. Unless you’re 50 Cent, there’s no real point in checking/updating your Twitter account every 5 minutes. (And even then, it’s highly questionable!)

Use the right tools. I find SocialOomph and Hootsuite very helpful for scheduling purposes. I started using Crowdbooster and it gives some helpful suggestions. Check it out below:

Crowdbooster

How do you stay on schedule when it comes to social media?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Ecommerce Sites Benefit from Sharing

Funky Sofa Marilyn

Social media is now a must-have, even for ecommerce sites. By looking at big brands like Zappos and Amazon, you can incorporate some useful sharing strategies for your small business or ecommerce site:

What do your customers care about?: With Funky Sofa, we take this as an opportunity to also showcase design inspiration and interesting furniture products from other retailers. This also allows us to stay up to date with competitors in the industry and to see what they’re doing.

Share interesting content: An onsite or offsite blog can also be an interesting way to share content. Funky Sofa often posts behind the scenes photos of the making of their products and furniture. Not much of a writer? Take a look at some retailers have boosted sales by incorporating video marketing.

Social Sharing Buttons Help with Engagement: Adding a “Like” or “Tweet” button to your site is easy. Take a look at the Marilyn sofa above. 41 people Liked this product and a blurb was published on their Facebook wall so that all their friends are also exposed to the Funky Sofa brand.

With Christmas time around the corner, ecommerce sites can benefit by sharing in the right way and without seeming overly self -indulgent. Remember, it’s not ME, ME, ME but YOU, YOU, YOU (we’re talking about the consumers here).

Check out some more on important ecommerce trends via Search Engine Land.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Does Online Media Consumption Affect Our Lives?

Social media is used for work and personal matters and even for fun. Have you ever wondered how it’s affected your everyday life?

Foursquare mayors: If you’ve been in a battle for a mayorship or know of anyone, it’s a BIG deal. People often change their daily routines to make an extra check-in to keep the Mayor title of… let’s say Hooters? Battles have gotten so intense that Foursquare has had to change its rules to compensate for cheaters. Businesses can also now oust these cheaters.

Shopping on Facebook: Businesses like Threadless now give customers the option to shop straight from Facebook. This is pretty cool since you can also update your Facebook status about a product and share it with all your friends.

Working during the holidays: Despite stress and other complaints, a study shows that 59% of people will check their work email over the holidays. I guess feeling interrupted on your break is better than feeling left behind and having to catch up – 42% of the people in that study feel the same way.

Reacting on Twitter: Here’s a story from last week about Bill Nye the Science Guy and his speech at USC. Bill apparently fainted several times during his speech and experienced slurred speech. Even after a fainting spell that lasted at least 10 seconds, no one came to his help. A Trojan senior had this to say, “Instead, I saw students texting and updating their Twitter statuses. It was just all a very bizarre evening.” REALLY, now? This is disgusting, that people could be more connected to their Twitter accounts than to actually helping a human being. I really hate to think it but sometimes, I’m afraid that Idiocracy has foreshadowed our future…

Late night usage: And of course, there’s those late night texts that we can’t avoid. Texting and video games not only affect teen’s sleeping cycles but can also cause more serious problems such as depression and  anxiety.

In many ways, online media enriches our everyday routines but this doesn’t come without negative consequences. How has it affected you?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Retailers Use Social Media to Promote Black Friday Sales

Many experts predict that consumer spending will rise this holiday season. As if email promotions weren’t enough, retailers are now using social media to push their Black Friday ads.

On Monday, the #blackfriday hashtag was a sponsored tweet that retailers used to share their deals. At first, I thought it was a little early but it makes sense for consumers who are planning to make big purchases. You can check out the ongoing mentions here. If you have any special  promotions going on, don’t forget to use the hashtag!

Many businesses are also using Facebook to unveil their specials long before Black Friday or Cyber Monday. How else can retailers get customers into stores? Last Saturday, GAP offered 40% off for customers who checked in using Facebook Places. Many are doing the same thing with Foursquare checkins.

Instead of a one day “special”, Black Friday seems to be growing into a month long event – which is a good thing for both retailers and consumers. Good luck if you’re braving the crowds this weekend!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Improve Everwhere’s Mp3 Experiment # 7

Tomorrow night, Improv Everywhere is set to carryout their 7th Mp3 experiment!

It will all take place in Manhattan, NY and you can read more about it here. The goal is to have as many people as possible download an Mp3 file that contains instructions – everyone will listen to that file for the first time tomorrow night at 6PM. As the crowd gathers, hilarity will ensure! Last year, the crowd imitated popcorn, followed strangers, and participated in a friendly game of Bats vs. Hammers.

Take a look for yourself in the clip above. Does it remind you of one of your favorite online viral campaigns?

I think they should bring it to Los Angeles!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

If Twitter is NOT a Social Network, What Is It?

Emarketed Twitter social media advertising

Earlier this week, Twitter’s own VP of business and corporate development, Kevin Thau, shook things up when he said that Twitter is NOT a social network. In his own words, “Twitter is for news. Twitter is for content. Twitter is for information.”

Maybe Kevin has taken allegations that Twitter is “pointless” to heart. Twitter is trying to revamp their image a place where news is broadcast and transformed. I’m not sure why Twitter wants to suddenly re-position their image as a news aggregator.

Twitter is a great place for social networking, so why would they want to turn away from that? I think it’s strange that they don’t embrace it but instead, turn to a direction that most users don’t associate it with. As one reader put it, “Since Twitter can’t compete with Facebook as a social app, they’re now redefining themselves as a news source. That’s my read anyways.”

What is Twitter to you and how do you use it?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Help, My Dad is on Facebook!

“Just watched my dad type in mail.yahoo.com into the username field on the Gmail homepage. Wow.”

Comedian, Aziz Ansari shows us that some of our parents aren’t as internet-savvy as we’d like them to be. So, how do you feel knowing that your parents are on Facebook?

Fastest Growing User Segment
There’s a myth that only teens and young people are on Facebook – that would be wrong of course. The 35+ age group has grown drastically and actually, 55+ females was one the fastest growing groups earlier this year! Facebook surpassed 500 million users earlier this summer and I’m sure that only more “older” people will sign up. Can’t they enjoy Mafia Wars and Nightclub City like the rest of us?

Scams to Watch Out For
No, my dad hasn’t fallen for any email proposals from Nigerian princes but he does have the bad habit of opening pretty much every email he receives. Which is only one reason that I now worry that he is on Facebook… From password phishing, fake “Unlike” buttons and worms from applications, there are plenty of Facebook scams out there. Even though all this stuff is out there, I think the benefits outweigh the potential negatives.

Please Don’t Friend Me
Some people may find it “creepy” or “weird” that their parents or older relatives are on Facebook to check up on them. Two words: privacy settings. Facebook doesn’t have to be all about businesses or games. I actually think it’s a great way for my parents to stay connected to our relatives (most who live in other states) and reconnect with old friends. What’s your opinion?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Arcade Fire: Social Media and a #1 Album

As Katy Perry, Drake, Eminem and Lady Gaga dominate the summer music charts, it was nice to see a change at the top spot. Congrats to Arcade Fire! But what really helped them get there? Good music, unique live performances, loyal fans or a focused social media marketing plan? How about all of the above? Earlier this month, the band even played a live show from New York’s Madison Square Garden, which was streamed in real-time on YouTube.

A look at Arcade Fire’s social media profiles reveals that they are effective because they are so well-maintained. It’s also refreshing to see a band expand beyond just using MySpace. All the profiles are linked to their main site, where fans can find tour information and buy the new album. Over 97,000 digital sales have also helped Arcade Fire secure the #1 spot.

The ease and shareability through social media has given Arcade Fire (and tons of other bands) an opportunity to reach new fans that they wouldn’t have otherwise. A new Arcade Fire fan reveals, “I just found out about this band today and I must say, I’m quite impressed. They are amazing.” Isn’t this glowing review an example of what any band or business would like to have said about them?

‘Modern Man’ is currently my favorite track off the album. Check it out!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.