4 Common Social Media Marketing Myths

4 Common Social Media Marketing Myths

The way that people use social media and the way that businesses market on different platforms continues to evolve and change every year. Brands that are new to social media marketing may have trouble figuring out what their best strategy or approach should be. There are a number of myths and misconceptions that can hinder your ability to be successful on social media.

Understanding these common marketing myths can help you learn more about how to use social media to your advantage.

  1. You Need to Market on Every Social Media Platform

There are social media apps that come and go with their popularity but businesses might feel pressure that they need to be using every new platform available. Some companies might make the extra effort to engage with people on as many social networks as they can but in a lot of cases it may not be necessary. Expending extra energy on a platform that doesn’t suit your brand or where your target audience doesn’t hang out won’t make sense in the long run.

Instead of spreading yourself too thin and diluting your presence online it is a better strategy to focus on platforms where you will get the best results. Even if you are only on a few major platforms it won’t matter as long as you are able to target your audience and reach them directly through those networks. You can also think about which options help to showcase what your brand is about and represent your product or service most effectively.

As long as you focus your attention on a few platforms and are able to generate the results that you want from them there is no reason to add new social media sites to your marketing strategy.

  1. Your Audience Will Come Naturally

Some companies may feel frustrated when they aren’t able to get the type of results they want simply from posting high quality content. People in marketing may believe that as long as you are creating the right material that people want to see then the audience will naturally follow. Unfortunately this is not always the case especially for startups or lesser known brands that are struggling to find their audience.

Even with good content you might need the initially push from paid ads and promotional campaigns to get people to see your brand. Once people are more aware of your company you might see more organic growth through sharing among the audience members. The best strategy however is to start out with some sponsored ads until you see the kind of results you are looking for from social media.

  1. You Need a lot of Followers to Be Successful

While it is always good to have a large amount of followers, it doesn’t always mean that you are getting the kind of interaction that you want from them. Many of your followers may not even be reading your posts or engaging with them which makes the number less meaningful. For smaller companies, the goal is not always just to increase the number of followers but rather to increase engagement.

The number of followers you have can be a good metric for knowing how many people know about your brand and like you enough to subscribe to your posts. When it comes to the audience members that actually are making purchases and getting involved with your brand, that usually is based on engagement. Your success on social media can be determined by how many meaningful interactions you have with your audience and not just the size of the audience itself.

You can start to measure the impact that your ads or regular posts have on social media by looking at engagement data such as likes, comments and shares. Keeping track of these can give you a better idea of your success on social media.

  1. Social Media Strategy is Separate from Other Marketing

Although in some ways social media marketing can stand on its own as an independent strategy, it actually works best when it is used in conjunction with other tactics. It is a good idea to connect your social media strategy with your content marketing, SEO, influencer marketing and personal branding. Even if you have figured how to target your audience and know the best times to post you also need the right kind of content to encourage engagement

Your other marketing strategies draw support and power from your efforts on social media and vice versa. Even if your social media strategy is going well you will need to continue your other marketing efforts and combine them for the best results.

Once you break through these myths about social media marketing you might have a better idea of how to make the most out of all of your advertising and promotional strategies online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Get More Mileage Out of Your Social Media Posts and Website Assets

content-social-mileage With social media marketing, it’s usually a “one and done” type of deal. A post is posted, shared, or Tweeted, never to be repeated again. At least, that used to be the idea of how things were to be done. Nowadays, there are ways to extend the life of your website assets and even share them multiple times on social media. Here are a few ways you can get more mileage from your website assets through social media marketing:

Take Advantage of Trends Like #TBT and #FBF

Throwback Thursdays and Flashback Fridays are very popular social media trends and the good thing is that you can participate every week! Whether it’s re-sharing an old post, or re-posting a nostalgic Instagram post, these are all acceptable ways of keeping your old content and social media posts alive. As we near the end of 2015, sites like Facebook are keen to remind us of past events. Don’t be afraid to incorporate these trends into your social media campaigns.

Keep Adding to Evergreen Pages and Let People Know About It

The purpose of evergreen content is that they stand the test of time. This wouldn’t be possible if you weren’t constantly adding new content, information, and features. Even though the content exists on the same web page and URL, feel free to re-share it on social media once you get a new features such as: video, Q&A, infographics, reviews, and more.

Create a Multi-Part Series and Post the Old Ones to Refresh Peoples’ Memory

Do you have a particular popular blog post that you’re proud of? Feel free to follow-up on that subject to make a part 2,3 or A,B. This also creates linking opportunities for SEO.

If you have an engaging Facebook post with a lot of engagement, you can easily take a screenshot of that and re-ask or ask additional questions. Even if you want to just focus on one particular comment, you can take a screenshot or create a new image from that UGC (user-generated content) to give that topic new life.

Tie Your Existing Content to Current News and Trends

There are many ways that your products/services can relate to current events. For example, if a skateboard manufacturer can tie their posts into recent news of hoverboards catching on fire… specifically to show people that their skateboards don’t spontaneously combust. Be creative!

Repurposing content and social media posts/ideas doesn’t have to be repetitive or trite. The key is to not overdo it and reuse at appropriate times! Check us out on Twitter and Facebook for more information and ideas.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Make the Most Out of Video in Social Media Marketing

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling out to Pages soon. Facebook isn’t the first or only social media site to take notice.

emarketed-reel

Major Social Media Sites Highlighting Videos

The idea of adding videos to Facebook Pages is transforming with current user behavior. As you might know, a majority of Facebook users don’t actually go to business Pages anymore. They consume posts directly from what they see updated from their Feed, without ever going to the actual page itself. And even with the individual post activity, that visibility is dwindling to single digit percentages when compared to the total number of fans.

Ideal Length

The ideal length of an effective video depends on the business and target audience. On average, effective videos on YouTube are around 3 minutes long. Some say that more informative tutorial videos typically hit the 6 minute mark. Others argue that the average consumer doesn’t have that much time to spend and will only be willing to watch videos that are anywhere from 30 seconds to 1 minute & 30 seconds long.

If you’re interested in more options for your business, check out our reel to see what different options are available.

Increase Engagement by Boosting Consumption

Videos give consumers something to look at and provide businesses with more content to work with on social media. This visual content serves the purpose of growing and maintaining a relationship with customers. Video can be used effectively even in the most “old-school” of social media tactics: email marketing. With the rise of HTML5, quick loading videos can be used in email blasts to establish authority, provide entertainment and increase conversions.

Embrace Video

Throughout the rest of this year, expect the use of native video marketing to increase. If you need help or interesting ideas for video marketing for your business, call us today for a free consultation. We have different options including: green screen, product, bio, product videos and more.

Related Articles:
Can Product Videos Increase Conversion Rates?
Do Video Introductions Increase User Engagement?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Integrating Instagram Ads into Social Media Marketing

KIEV UKRAINE - APRIL 30 2015: Hand holds Instagram logoIn terms of social media networks, Instagram is one of the fastest-growing and widely used platforms around the world. It has experienced a meteoric rise since its $1 billion purchase by Facebook three years ago and the network now has 400 million active users making it a high ranking industry giant. Instagram can help maximize your impact with social media marketing and increase your search rank along with high quality content. With a new ad format that was recently introduced to advertisers, Instagram now offers us the chance to more frequently integrate the platform into a social media strategy. With a relatively young audience of 53 percent under the age of 29 it represents a premier opportunity for brands to expand their reach to millennials. Currently 32.5 percent of U.S. companies now use Instagram for marketing purposes and that number is expected to reach over 70 percent by 2017, eventually passing Twitter.

Increasing Your Presence

For companies already using Instagram as a marketing tool, they may know how to use the platform as a kind of digital photo album to increase brand awareness through images and hashtags. High quality images that look natural and less like an advertisement usually get the best response especially for more visual brands. Hashtags can also increase engagement with the photos, allowing you the chance to utilize popular and trending hashtags which can increase your search rank. While this approach is valuable, using the new ad format can add much more to a marketing strategy and help expand awareness of your company. There are now three types of Instagram ads available to marketers- image ads, video ads and carousel ads. These types of ads are closely related to their Facebook counterparts being that the platform is now owned by Facebook.

Using the Ad Format

Image ads are similar to Facebook link ads but have a heavier emphasis on the visual. These provide the ability to add a call-to-action button to an ad to help drive web visits and while still raising brand awareness. Carousel ads allow you to add multiple images within the same ad to showcase more pictures and calls to action with a single targeting option. With video ads you can add up to 30 seconds of moving images; however call-to-action buttons are not yet available for that type of ad. With the new ad format Instagram can be seamlessly integrated with Facebook so that marketers can take advantage of numerous advanced targeting methods. Integrating both platforms with the new Power editor can ensure that you can reach your target audience through a variety of channels. Utilizing Instagram and especially the new ad capabilities can be a huge boost to your social media marketing strategy. If you are looking to enhance your presence and spread awareness of your brand these new ads could be the right choice.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Valentine’s Day Card Fits Your Social Media Personality?

Whether you love or hate Valentine’s Day, there’s sure to be a card that’s just right for you and your significant other. Take a look at some picks below and let us know what you think. Feel free to share your cool/sweet/funny finds too!

vintage

You’re a sucker for retro and vintage design. What’s old is new again! There’s no shame in liking all things cute and simple. When it comes to social media, you’re well prepared for big events and have the perfect options planned out and ready to share.

groupon

Romance? Who needs it? You like to tell it how it is and love a good deal. What’s better than enjoying a date with someone you really care about? How about… if it’s 70% off? Check, please!

Vday1

Twitter is your best friend and you want everyone to know how in love you are. You don’t care about the PDA and mushy picture over shares. You want all your followers to know what’s really on your mind and in your heart. Note: you might want to tone it down a notch before make us nauseous.

flappy

You have a sense of humor and love playing video games. You’re also probably a person who fills their Facebook and Instagram feeds with your latest, high Flappy Bird score 😉 Remember, there is more to life than tapping a screen and don’t forget to enjoy it.

autocomplete

You’re a bit of a search geek but you love a clever Valentine’s Day card. Don’t get me wrong, there’s nothing wrong with the average drugstore greeting card, but you like to be different and unique.

rel-follow

Web or graphic design fanatic? You love a good Valentine’s Day message but it also has to look good and clean. After all, that’s the look you’re going for, even if it’s just posting pictures to your social media feeds.

ralph

Some Valentine’s Day cards are just timeless. Check out this classic from the Simpsons. Whether it’s a romantic love or love for a friend, you want to find the perfect card for someone who can appreciate it. You’re probably a fan of participating in #TBT (Throwback Thursday) and love sharing nostalgic memories.

bacon

Bah humbug. Let’s be honest, Valentine’s Day is one of the more commercialized holidays out there. If you really love and care about someone, why do you only have to show it 1 day of out the year? How about being a decent person the rest of the year? Sign.. not everyone understands you. But at least there will always be bacon.

walt

Pop culture references are your best friend. You love fitting them in however you can, especially if it has to do with marketing and/or Breaking Bad. Because, I mean, how can you not love Breaking Bad? Enjoy your “Blue Sky” themed Valentine’s Day candies!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Does Google Hummingbird Affect Social Media?

Since the idea of Google Hummingbird has been introduced, there was no doubt that it would profoundly change organic SEO and search results. Another important aspect to explore is how this algorithm change has affected social media by better analyzing and processing social signals.
social-hummingbird
As we all know, social media (namely Google+ shares) do not have a direct impact on ranking. But there has been hints that Google is slowly working on a way to better count these social signals as a part of their ranking algorithm. The most difficult aspect of this is that although social votes count as a trust signal, social profiles are hard to index because of their non-static nature.

What Does the Future Hold?

Google is not heavily pushing the use of Google+ for no reason! According to many experts, being active and relevant on Google+ will be a crucial role in social media, if not already. Regardless of what Google decides to do with these social signals, your participation on Google+ (and other top social networks) can only work to your advantage in building a trustworthy reputation and gaining name/brand recognition.

Hummingbird’s Ties to Smart Devices

In a way, Google Hummingbird can be seen as a response to Apple’s Siri. Not only are conversational queries targeted, but content written in that manner has been rewarded. Google has also been experimenting with displaying results based on a user’s location, which will play a strong role on smart phones. Check out our related post: Google Rolls Out Carousel for Local Search Results.

Why Social Media Marketers Should Care About Hummingbird

HOW DOES GOOGLE HUMMINGBIRD AFFECT SOCIAL MEDIA?

At the end of the day, everything from content creation to what users find will end up being connected and shared through social media. Whether it’s Google Authorship on your website or query friendly posts on your blog, social sharing is the middle man that makes all the difference. This is, and will continue to be, an important method of how your relevant content will be crawled and found.

Social media is important because it introduces the factors of freshness, authority, relevance and interest, all rolled into one With keeping that in mind, it’s no wonder that such emphasis will be placed on social media as Google Hummingbird continues to impact search results.

So, before you dismiss social media as NOT being related to organic optimization (especially for Google Hummingbird), you should be reminding yourself of how important it is!

Visit Emarketed on Google+ today: https://plus.google.com/+Emarketed

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Infographic Breakdown

This weekend, we review some helpful takeaways from a few social media infographics:

social-media-advertising-advantage

Advertising on Facebook

This infographic gives useful tips on how to grow your Facebook Likes. Some examples include cross promoting to make more connections, sharing original content, being active and hosting a contest. This specific portion of the infographic gives a great breakdown of exactly what type of advertising you can do to generate more Likes. Take a hint and don’t forget to split test to maximize your campaign’s effectiveness!

twitter-words

Twitter Words

The instant and quick nature of Twitter presses you to condense information into short, easy-to-consume Tweets. This means choosing your words wisely in order to make a “lasting” impression and to capture that click or RT. On Twitter, it comes to attention grabbing headlines that mentions words like these: free, top, follow, plrease, great, post, how to, help, check it out, new blog post. Although they sound mundane and not so special on their own, it’s about adding your own twist to these attention grabbing prompts.

positive-business-outcome

The State of Social Business

Although ROI on social media is often seen as an intangible asset, about 1 in 2 companies said that social media marketing has improved their business and 1 in 4 found that it has increased their revenue. For most businesses, social media is in it’s early stanges and many have a long way to go in order to build a stronger foundation. About a quarter (26%) of the companies reavled that they are using social media as a cross-enterprise level strategy.

push-pull-marketing

Push to Pull Marketing Strategy

Gone are the days where consumers are pushed around like sheep. In today’s world, pull marketing is all the rage. This means that outbound marketing (newspapers, magazines, radio, tv) is being used less. While inbound marketing (social media and search engines) is growing. The change in the marketing world isn’t going to be an easy one. And it’s still important to have a healthy mix of both. But the truth is that companies are unhappy with their current marketing, in terms of effectiveness, and looking for more ways to reap benefits that they can accurately measure.

Share Your Own Thoughts

Thoughts about any of these tips? And if you haven’t seen our social media infographic yet, check it out today!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Happy Holidays from Emarketed!

Merry Christmas!
Happy Hanukkah!
Happy Kwanzaa!
Celebrate Winter Solstice!
Happy, Happy Holidays!

Enjoy your time with loved ones and appreciate what you have! Wishing you all the very best this holiday season.

– the Emarketed Team

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Diaspora – Your Next Alternative to Social Networking?

Join Diaspora

Privacy concerns about Facebook and Google+ are growing. Just check out this infographic about Facebook security. As Facebook announced its new Timeline, many people feel that these features are too stalker-ish. Do you really need or want to know your friends’ timeline of events from the day that they were born? New privacy features enable all friends to see all your activity – this means your boss, client, mom, professor or whoever else you happen to be friends with. Although Mark Zuckerberg made it seem so good, this “frictionless sharing” is what a lot of people are afraid of. This problem also carries on over to Google+ accounts, which seems to made even more for public search than Facebook.

While Facebook and Google + seem to want you to open up more to the public, it’s hard to see how you can socialize AND keep your privacy. But the answer you’re looking for may come in the form of Diaspora. The selling point of this relatively new social network is that it is secure – you can share WHAT you want, with WHOM you want. Another great thing is that you own the pictures you upload. There’s none of this nonsense where you give the company consent to use your pictures however they please, ahem.. Twitpic.

I admit that I’ve had my Diaspora account for sometime, I haven’t been making full use of it. I’m pretty sure that my non-internet marketing friends and family are even aware of what Diaspora is. Which is part of their problem… some early reviews say that the profiles are too plain and that there needs to be more features. Also, Diaspora needs a helping hand when it comes to monetary funds and have been asking for donations to help further their project. Sometimes, simplicity is best and I’d like to see where Diaspora takes things.

What do you think? Are you worried about social networking privacy features of other mainstream sites and would you look into using alternatives like Diaspora?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.