The more effort, time and planning that you put into social media posts the more benefits you are going to see from them. It can be difficult to compete for attention online so you need to have certain strategies in place to get a higher engagement rate.
These are some guidelines for how to put together an effective social media post.
Use Attention Grabbing Headlines
You need to give users something that they will be immediately drawn to through your headline. You can use tricks like promising a specific benefit, asking a question to get more interaction, creating a sense of urgency and triggering curiosity or emotion.
It is important with social media posts to include hashtags because they can increase the visibility of the post based on popular topics. More people are likely to see your post if you include a clickable hashtag that they can look through and see your content.
Use Quotes to Provide Compelling Ideas
Many effective social media posts incorporate quotes that provide people with information, inspiration or knowledge. Quotes from a known expert can be especially compelling because people will want to hear their insight on certain subjects related to your brand. Including an image or graphic can make quotes stand out and catch users’ attention.
Create Highly Visual Posts
When it comes to social media, images can be critical because visual posts tend to get more engagement, shares and clicks. Even if you are posting an article it can be helpful for the featured image from the article to appear within the post. The images that you include in your posts can quickly get more of a response than simply adding text.
There are many other ways to improve your social media posts but these are some of the most essential elements to focus on as a basic checklist for your content.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.