Tips For Etsy Marketing

etsyThere are several types of effective marketing techniques that you can use for selling products and offering services online, but you need the an expert when it comes to marketing your site. Setting up your own store online and making a living with e commerce is easier than ever these days with sites like Etsy, eBay, and others. But simply listing your products on sites like these isn’t enough. This is where marketing expertise comes into play. Here are the few tips that you can consider for Etsy marketing and other sites.

Use Good Product Photography

The first way to grab the attention of potential customers who are browsing through numerous listings is with good photography. Photos should always be clear, well lit, and make it easy for users to understand what you’re selling at first glance. Good product photography will also make your business look more professional and give the impression that you’re an honest, knowledgeable seller.

Take Advantage Of Social Media

Social media plays a vital role in making any brand stronger and more successful, and this is also true with sites like Etsy. You can make a page on social media sites like Facebook, Instagram, and Pinterest to showcase new and upcoming products, as well as post content that you feel is relevant to your brand. Fresh and interesting content will keep your store’s followers happy and inform them of any updates with your store.

Experiment With SEO

Etsy

Search engine optimization is one of the best ways to promote any brand. People browsing for products on Google or other search engines can be directed right to your store. Therefore, if you get your website into the top ten search results, then people can click and visit your website. This is a great way to use SEO to draw customers from all over the web. Etsy also allows sellers to add a number of keywords to their listings.

Quality Customer Service

Customer service is especially important with a site like Etsy. When you start making your first sales, communicate with buyers to make sure they’re happy with their purchase and resolve any issues quickly. Feedback ratings are visible to everyone who visits your shop, so be sure to communicate with any buyers who leave less than satisfactory ratings and try to resolve them. Shipping items out in a timely manner and answering buyer questions quickly will also result in happy customers.

Promotions and discounts

Buyers love a good deal, and a great way to incorporate that into your store is to regularly offer promotions and discounts. It is one of the factors in a brand’s success. The Etsy On Sale app allows sellers to easily create promotions in their stores on multiple items for a set amount of time. Planning promotions around holidays or other special events is a great way to keep users interested in your store.

Send Promotional Email

You can also participate in email marketing and send promotions and discount offers via your email list to engage customers in new products and services.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Where Does Search Fit Into Social Media?

social searchSocial media marketing and SEO: one should not exist without the other. Your business and customers will benefit the most when these two work in synergy. Effective optimization requires an understanding of how and why social media works to connect you with customers. Content plays a big role on whether you succeed or whether your business is left behind.

From the beginning of your social media campaign, you should also look at it from a keyword advertising point of view. This means using this keywords as you optimize photos, videos, bio information in your profiles, URL names and more. Remember, you are choosing these keywords based on research about your your customers are searching for your products/services. Sound complicated? We’d be glad to discuss our thorough strategy that goes into every SEO campaign with you!

Nowadays, you cannot look at social media without think about SEO and vice versa. While some think that this is a curse, this is a blessing for businesses who are willing to embrace this dynamic channel.

Why does it matter?

A study from last year shows that search AND social results  make an impact on the online buying decision.  the impact of social media Online buyers rely on a healthy mix of search and social media throughout the purchasing process. Take a look at what buyers think as important:

So, if you still think social media isn’t important after all… your business will truly suffer. The benefits of incorporating social and search features onto your website will grow your business because of the increase in online/offline word of mouth recommendations. This will help open up new conversations with potential customers that you would never reach by just using traditional marketing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.