Yes Huge Brands are Using Tumblr and You Should Too

Yes Huge Brands are Using Tumblr and You Should Too

Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands are branching out to different platforms that can be equally effective such Tumblr. Even major businesses and corporations are incorporating Tumblr into their marketing and they are getting surprisingly great results.

For those not familiar with Tumblr, it is a social blogging and sharing platform that is growing rapidly with some of the wealthiest user groups. Although fewer people use Tumblr than platforms like Facebook they do tend to spend more time consuming and sharing content on it. Tumblr users also fall into the very desirable demographic of millennials between the ages of 16-34.

Major brands like IBM, Glamour, Keds, Vans and even Coca-Cola have their own Tumblr sites where they share and interact with consumers. They can push new products, post content linking back to their site and reach people through interesting visual posts. One thing to keep in mind about Tumblr is that it is important to find out if your target demographic hangs out there because it is more useful for specific groups.

Tumblr is beneficial to brands because it is an extremely visual platform and allows them to tailor their content to their audience. Bigger brands tend to use Tumblr to spread information and awareness but not oversell to their target audience. Tumblr offers the use of tagging and labeling to make content searchable and more easy to find online.

Although Tumblr may not be as popular a social media platform as Facebook or Instagram, it can be a useful addition to any advertising campaign. If your target audience hangs out on Tumblr then it can be a big boost to your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Infographic Breakdown

This weekend, we review some helpful takeaways from a few social media infographics:

social-media-advertising-advantage

Advertising on Facebook

This infographic gives useful tips on how to grow your Facebook Likes. Some examples include cross promoting to make more connections, sharing original content, being active and hosting a contest. This specific portion of the infographic gives a great breakdown of exactly what type of advertising you can do to generate more Likes. Take a hint and don’t forget to split test to maximize your campaign’s effectiveness!

twitter-words

Twitter Words

The instant and quick nature of Twitter presses you to condense information into short, easy-to-consume Tweets. This means choosing your words wisely in order to make a “lasting” impression and to capture that click or RT. On Twitter, it comes to attention grabbing headlines that mentions words like these: free, top, follow, plrease, great, post, how to, help, check it out, new blog post. Although they sound mundane and not so special on their own, it’s about adding your own twist to these attention grabbing prompts.

positive-business-outcome

The State of Social Business

Although ROI on social media is often seen as an intangible asset, about 1 in 2 companies said that social media marketing has improved their business and 1 in 4 found that it has increased their revenue. For most businesses, social media is in it’s early stanges and many have a long way to go in order to build a stronger foundation. About a quarter (26%) of the companies reavled that they are using social media as a cross-enterprise level strategy.

push-pull-marketing

Push to Pull Marketing Strategy

Gone are the days where consumers are pushed around like sheep. In today’s world, pull marketing is all the rage. This means that outbound marketing (newspapers, magazines, radio, tv) is being used less. While inbound marketing (social media and search engines) is growing. The change in the marketing world isn’t going to be an easy one. And it’s still important to have a healthy mix of both. But the truth is that companies are unhappy with their current marketing, in terms of effectiveness, and looking for more ways to reap benefits that they can accurately measure.

Share Your Own Thoughts

Thoughts about any of these tips? And if you haven’t seen our social media infographic yet, check it out today!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What We Can Learn from the Death of Facebook’s Sponsored Results

Farewell, Facebook Sponsored Results… we barely knew you. Although these ads were first launched in August 2012, Facebook is decided to pull the plug. In an official statement from Facebook:

In keeping with the goal of streamlining our ad products, starting in July, advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and page post link ads on desktop to achieve these same goals.

From the very start, there were strong supporters and opponents of having ads in searches. Some said that the ads were destined to fail, while some businesses saw small success from early campaigns. Here are a few things we can learn from Facebook’s efforts:

The Need to Monetize
Like their archenemy, Google, Facebook’ success is based on advertising. Although Facebook is free to use, users can expect some degree of advertising as the price of using the social networking site. The debate comes when asking the question when is there too much advertising? Facebook has seemed to have answered that question because not only were Sponsored Results killing the user experience, but they were failing to monetize these ads effectively.

Listen to Customers
Users were already complaining about inundated with regular Facebook ads. It’s another thing to take that next step and begin to integrate these sponsored advertisements into their social feed and search results.

Advertisers (aka the money makers) were also failing to see the right amount of ROI on Facebook Ads. And this doesn’t just go for small businesses. Big companies like GM have openly commented about how Facebook Ads weren’t a right fit for their marketing mix.

Testing is Important
Facebook’s next step involves developing new and better formats for ads so that they are fully able to take advantage of the new Graph Search. Another reason Facebook’s Sponsored Results didn’t work well as its other ads is that it wasn’t targeted to each specific user but rather, what they happened to type in.

Don’t Be Afraid to Fail
Without trying, you’ll never know what you can achieve. This isn’t a post to toot Facebook’s horn but rather, a takeaway for the complicated world of paid ads. Facebook took a risk with Sponsored Results but knew when to end the ads because they weren’t working out for users or businesses. The key is knowing when to stop and move on to something bigger and better. And as Albert Einstein once said, “You never fail until you stop trying”.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Announcing a Phone for Facebook

Is the world really ready for a Facebook Phone? On April 4, Mark Zuckerberg unveiled a phone solely dedicated to the social network. Can this phone compete with all the other smartphones currently out there. We shall see very soon. Check out this parody to see what naysayers think about the Facebook phone.

With users already complaining about layout changes and privacy issues with the new Graph Search, is this phone really going to help with Facebook’s reputation and/or stock prices? Users have always seemed to have a love-hate relationship with Facebook. Let’s take a look:

Distraction – Just imagine it: Facebook Home will revolve around people, instead of applications. How convenient, or should I say distracting. Check out this productivity study from 2012, where it was found that if students checked Facebook just once during the 15-minute study period, they were worse students!

Updates and Changes – Although Facebook Home won’t feature ads just yet, that could someday (soon) become a reality. The new Facebook phone will be touted for constant new updates but is this really a selling point when users are already complaining about interface changes and ads in their feed? For now, monthly updates are in the works.

Privacy – In a sense, it will be like giving Facebook full access to your phone. While this is exciting for a handful of people, I’m guessing that most people won’t be too thrilled. Permissions, data collection, and chat monitoring are just a few privacy concerns.

If you’re really interested and would like a sneak peek, Facebook Home will be available as a free download on Google’s Play Store on April 12, 2013. Although it will will work only on a handful on Android phones. Also, for your Saturday entertainment, make sure to check out: Mark Zuckerberg’s (alleged) embarrassing childhood Angelfire website!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Showing Twitter Love this Valentine’s Day

Happy Valentine’s Day. While you’re off being romantic today, don’t forget about showing some Twitter love! Here’s some inspiration for all you lovers out there:

Photo apps: Instagram is all the rage, but it’s not exactly Twitter-friendly… seeing that they’re owned by Facebook! Take a look at some alternatives including: Snapseed and Hipster.

Get visual: Looking to add some spice to your header image? Take a look at this gallery of creative photos to get some inspiration for your own profile.

Mind your manners: It’s not polite to spam your followers, constantly ask for new followers or ignore others who communicate with you. Apply the “Golden Rule and Do unto others as you would have them do unto you!

Take it off Twitter: Have you ever thought of embedded Tweets? This is a great way to continue the conversation, cultivate relationships and build credibility. The best part is that you’re directing followers to your website and developing relevant content.

See the bigger picture: Twitter isn’t just for fun and you should think of it as another element in your overall marketing plan. This also means not just relying on Twitter (or social media for that matter) to grow your business but to use it for its strengths.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Search Marketing Events to Look Forward to

WhatSearch Marketing Expo – SMX West (San Jose)
Highlights – Whether you’re a beginner or expert, this expo is perfect for you. It will feature 50 sessions on SEO, PPC, social media marketing, local/mobile search, landing page conversions and much more.
When – March 11-13, 2013

WhatSouth by Southwest
Highlights – Although this is typically known as a huge music and entertainment event, this has changed in the past few years. This year’s schedule includes: “Awe-Inspiring Web Typography You Can Do Now”, “How to Rank Better in Google & Bing”, “The Learn to Code Movement” and more.
When – March 8-17, 2013

WhatPubCon New Orleans 2013
Highlights – Located in the Big Easy this year’s con will feature “top speakers, cutting-edge sessions, and social media nightlife, featuring a vast variety of tracks and strong lineup of major industry exhibitors.”
When – April 22 – 25, 2013

WhatBlueGlass X in Los Angeles
Highlights – This very limited engagement of only 175 attendees will include speakers like: Andrew Shotland, Brian Clark, Ian Lurie, Neil Patel, and Joanna Lord… to name a few!
When – May 21 – 22, 2013


What The Internship
Highlights – Vince Vaughn and Owen Wilson star as two unemployed salesmen who are able to score a coveted internship at Google.
When – June 7, 2013

What Content Marketing World 2013
Highlights – Speakers include: Jonathan Mildenhall (VP, Global Advertising Strategy and Content Excellence at The Coca-Cola Company) and Jay Baer.
When – September 9 – 12, 2013

What Conversion Conference Boston 2013
Highlights – 2 whole days focused on website optimization, digital marketing and analytics, with sessions on: website usability and design conversion across different platforms and more.
When – September 30 – October 1, 2013

What search marketing related events are you attending or looking forward to this year?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Infographic Time: Do Facebook Ads Work for You?

facebook and google ads

As a small business owner, it’s important to think about ROI as it applies to paid ads, even on Facebook. Take a look at some findings above and check out the full infographic by WordStream here.

Depending on your business, Facebook could be a great place to target new fans and potential customers. Although Facebook ad options do a great job of expanding your advertising reach, there are also complaints that could greatly impact a small business so that these ads don’t work so much to your advantage.

Some argue that is perhaps the only benefit of Facebook ads, the potential to reach such a great audience. But then again, that might be just enough to convince some to try out this form of social media advertising. Another benefit is having easy control of your ad budget with the option to run and test campaigns for $20 or even $10 at a time!

Here are some cons when dealing with Facebook ads:

– Extremely small and limited ad format – small pictures and limited text is never fun
– Difficulty with ad approval (check out: Advanced Facebook Ads: How to Beat Disapproval)
– Not enough ad targeting options
– Noise in users’ News Feed makes it harder for ads to be noticed
– Potential for appearing to be invasive and spam users

In Quarter 1 of 2012, Facebook made $1.06 billion in ads while the Google Display Network made $2.9 billion. As you can see, Facebook Ads will continue to grow and we can expect Facebook to continue to make it a better experience for both advertisers and users. Be sure to contact us with any questions about running a Facebook Ad campaign. There is nothing to big or small when it comes to these social media ads!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Things Nerdist Industries Can Teach You About Marketing Your Business

What began 4 years ago as a blog by Chris Hardwick has transformed into the giant that is known as Nerdist Industries. The site is pretty much a one-stop-shop for nerds on all things pop culture. In recent news, Legendary Entertainment has acquired Nerdist (read more about that here.) So, just exactly how did one comedian’s idea blossom into an acquisition of a major production company? This is no small feat and certainly not an overnight success. Find out how Nerdist has become so successful and what your business can learn:

nerdist

1) Find a niche and go for it: Even within the “nerd culture”, there are different types of people and interests. Things usually associated with the word “nerd” include video games, computers and technology. But in fact, Nerdist has expanded on that limited mindset to also include: movies, music, food, comedy and even sex/health.

If you look at it compared to marketing, it’s the same way. Marketing is a very general term and there are so many different areas to expand on: traditional, email, newsletters, viral, direct mail, print, online, etc. Being a generalist is helpful but being a specialist can make your business stand out.

2) Appreciate your fans/customers: Nerdist provides free content via podcasts, articles and video clips. In a world where everything has a price tag, it’s nice to see something made with passion be put out for free for fans to consume. It’s also not surprising to see the hosts/comedians also respond to fans by comments or through Tweets. This personal touch makes fans feel more connected to the community and more likely to attend live shows.

Nowadays, social media provides a channel for companies to showcase the human side of their business. Personal interaction is crucial for repeat customers and to help establish a trustworthy reputation. As for giving things away, the Freemium model works well for many businesses, especially when it comes to digital goods.

3) Enlist the help of your friends: What makes Nerdist podcasts so great? When comedians invite their friends, of course! These conversations provide an inside look into the industry on a personal level that can’t be found anywhere else. And not to sound superficial, but it all ties back to promoting yourself but not at an in-your-face kind of way. After all, this is a business and there is money to be made. For example, in Doug Benson’s dining podcast, each episode focuses on a local eatery such as the Grilled Cheese Truck and the Let’s Be Frank hot dog cart. This is a great form of promotion that is interesting and relevant to foodies and comedy fans alike.

Cross promotion is a great way to gain exposure in a different audience… especially if it’s closely related. As a small business owner, there’s great opportunity when you combine efforts with friends or other local businesses. Bringing on others will help with networking in the industry and it will also force your business put out better services/products.

4) Make your branding memorable: Part of what makes Nerdist so recognizable is its consistent branding. Even though there are over 20 different podcasts, each of them still feels like they belong to the Nerdist family. Part of finding your individual voice in the crowd also means personalizing it, even if it is with a sign off catch phrase like “Enjoy your burrito” or “Keep it crispy”.

Does your business have a consistent look and feel? Branding is an important part of effective reputation management and building a credible repertoire. Whether you’re a small business or a large company, it’s important that consumers find your brand and logo memorable so that they keep you in mind for their future business needs.

5) Work hard and don’t lose sight of the big picture: Not just any comedian (or anyone, for that matter) can create a unique business model as Nerdist. Many people even question how Nerdist can even monetize the free content that they’re putting out but believe it, they are making it happen. This passion and desire for hard work didn’t just come from anywhere. After all, Chris could have been a washed-up former MTV host turned alcoholic if he didn’t turn his personal and professional life around.

There is no quick short cut to success and Nerdist is a perfect example of that. If you want your business to run like a well-oiled machine, the only way to do it is to get down and dirty and do it yourself. But no matter how much effort you put into things, remember to never lose sight of your integrity and remember why you’re in business in the first place!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

The Power of Social Media in the 2012 Summer Olympics

Last night’s Summer Olympics closing ceremony was a wonderful way to close out the historic sporting events. The United States had the most wins with a total of 104 medals – while China and Great Britain were close behind.

Throughout the games and even throughout the closing ceremony, it was hard to escape the power of social media. Let’s take a look at some ways this is changing the way the games are presented and watched nowadays:

Consumption – There’s no doubt about it, fans and athletes alike love social media. It’s estimated that there were over 50 million tweets related to the Olympics. Rabid Ryan Lochte fans celebrated with the signature #JEAH hashtag, while gymnast Gabby Douglas gained over half a million new Twitter followers in just under 2 weeks. This year’s games were unlike any other because social media really has provided a channel for fans all over the world to be more connected to each other and their favorite athletes. Wonder if ancient Greek athletes could ever imagine something like this!

Criticism – NBC was continuously bashed throughout the Olympics for their lackluster coverage of events. Check out the #NBCfail hashtag to see a sample of what fans are saying. Early on, Twitter suspended (and quickly unsuspended) the account of a journalist that tweeted the “private” email address of a network executive and urged fans to email him. Fans have proven to be extremely vocal and big networks can now instantaneously see what consumers are criticizing them for.

Consequences – A Greek and Swiss athlete were suspended from their respective teams for racist tweets. Imagine all the hard work and not being able to participate because of a tasteless remark. Of course, these remarks and “jokes” go against everything that the Olympic spirit stands for. The debate is whether athletes should be suspended for such behavior or if social media usage should be restricted/controlled in the first place. Racism and ignorance has and will always exist. But the immediacy of social media is changing how we see it because it makes that hatred more tangible and permanent.

The next Summer Olympics is set to be held in Rio de Janeiro in 2016. Until then social media consumption will only grow. Companies should to keep their eyes on what their next move is in order to effectively capitalize on all the potential. And athletes must think more carefully to what they broadcast to the world. The question is, what will they learn until then?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

4 Visual Networks for Social Sharing

look at me

Are you tired of Pinterest yet? If you’re looking for other sites for visual sharing, you’ve come to the right place. Take a look at these 4 picks and you’ll see why you can benefit from other, niche social networks:

1) Behance – This is a great place to showcase your online portfolio and organize collections. Use popular categories as you grow your profile for some awesome link juice. This site is an excellent, profession forum to review peers, show off and have some fun.

2) Snapguide – This site is like eHow (or similiar tutorial sites) …BUT it’s more visual appealing as pictures are front and center. Instead of relying on text that can be confusing/boring, you create guides using with chunks of text and easy to follow visuals. From “How to Get More Followers on Instagram” to “How to Keep Bananas Fresh Longer”, you’re sure to find a relevant category that you can contribute to.

3) Jux – When you visit Jux, the pictures literally take up your whole screen. Join to immerse yourself and share pictures, articles, slideshows, block quotes, videos and top 10 lists. This may seem like a lot but all these categories are based on big,beautiful pictures. Whereas sites like Pinterest can be overwhelming with endless pictures and thumbnails, Jux zeroes in by allowing you to only focus on one piece at a time.

4) Story Wheel – Instagram pictures, stories and nostalgia. What more is there to want? This site allows you to curate stories into neat little slideshows using your own pictures. Sometimes, words just aren’t necessary.

Whether you’re looking for more external link building resources, social media advertising inspiration, or just a place to connect online with peers, these sites are sure to be helpful. Let us know if you have any other favorite sites for sharing visuals!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.