Refresh Your Social Media Campaigns

Refresh Your Social Media CampaignsRunning a social media marketing campaign without a clear plan is like sailing a ship without a captain. You don’t want to be left aimlessly floating at sea or even worse… shipwrecked. If your campaigns have been on auto pilot for awhile, it’s easy to feel burned out. But don’t give up yet!

Keep Updating

Consistency is one of the hardest parts of maintaining an active social media account. If you feel tired or burned out, it’s not a good reason to give your social accounts a break. Regular posts are needed to keep your accounts in active order. Even if it means posting about articles that aren’t your own, interesting videos, inspirational quotes or pictures. These are also things that will help break up the monotony of your usual “business” posts. Although it can seem tedious, it’s the beginning of the battle into keeping a fresh social media account.

Get Interactive

You may have seen athletes, big businesses, or even local accounts incorporate prize giveaways into their social media posts. On Instagram, EnjoyPasadena does a good job of promoting a scavenger hunt through a series of posts and getting followers to use the hashtag. The idea is that EnjoyPasadena posts a clue or riddle about a location in the area where the prize is located. The first Instagram follower to find it will get the prize! This is much like the Hidden Cash Social Media accounts that caused a frenzy last year. But when done in this matter, encourages engagement while promoting local businesses.

Align Your Business Goals with Social Media Goals

Synergy. Your business is more likely to succeed when the goals are aligned. Luckily, this is very possible through social media. For example, if your business aims to increase referrals you can attack it from all social angles: email blasts, Facebook posts (and Sponsored posts), Twitter updates, and Instagram pictures.

Revive Your Outlook on Social Media

Nowadays, it’s rare that you’ll discover a new social media tactic that hasn’t been utilized before. But the purpose is to try what’s new and effective for your industry. Follow us on Twitter, Instagram, Facebook, and Google+ and contact us for more information or ideas for your social campaigns.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Discovering Pinterest’s New Design

Pinterest’s new look will roll out to all users soon, but you can get a sneak peak now.

The whole point of this redesign is to make it easier for users to discover new things. This means:
1) showcasing pins from the same board (without having to leave the page) and
2) making it easier to find pins from the same site/source

Paired with a cleaner design, indefinite scrolling, bigger pins and simpler navigation, Pinterest is a content curator’s dream. All these elements will also help a business strengthen their branding and better engage with customers.

Pinterest once came out of nowhere and its popularity exploded. It’s interesting to see how new features evolve and what direction the site will take. Did I mention that there’s Web Analytics for businesses? Take a look and check out more here.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.