Are You Listening on Social Media?

Are You Listening on Social Media?

One thing to understand about your social media profile is that it should not be a one way street when it comes to interacting with customers. It is not always about constantly sharing the content and information that you want to reach people, it is also about listening to what people want. Your brand can become more successful if you take the time to listen through social media monitoring tools.

Social media monitoring is a great way to get to know your audience and analyze crucial data that will help you produce more effective campaigns. Monitoring things like brand mentions, strategies from your competition, back links and many other tools can help you improve in your industry. Social media monitoring also makes it easier to create targeted campaigns for your audience and connect with potential customers.

One of the most useful aspects of social media monitoring is being more aware of what customers are saying about you and improving your relationships with them.

Certain tools like Awario, Agorapulse, Tweetdeck and other companies offer social media monitoring so that you can track important information on the platforms that you use. These kinds of tools make it easier to identify leads and find people who are looking for recommendations so that you can reach them with your products.

These kinds of monitoring tools also make it easy to identify influencers and brand ambassadors that can target your potential audience. They can help you organize your mentions and be more aware of who is talking about your brand and what they are saying. Social listening allows you to learn and discover better ways of reaching people and how to adjust the way your brand is perceived.

The most important aspect of analytics and social listening is taking action on what you learn to improve your brand for the benefit of customers.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Social media has been a huge game changer when it comes to marketing online and it is crucial that every business has some involvement with social platforms. Social media has made it easier than ever to target customers and communicate directly to them so that you can achieve immediate results. You can tailor each marketing campaign using social media and personalize your ads to cater toward unique customer needs.

When it comes to social media it is easy to get overwhelmed by how many options there are as far as platforms. The most essential sites for a business to get involved in are Instagram, Facebook and LinkedIn. Using these sites for marketing can help narrow your focus so that you are not spending too much energy on several different social media campaigns.

These three sites are the most popular, with the largest demographics and the best options for creating effective ad campaigns that target specific customers. In order to have a good marketing plan for your business you need to be familiar with how these sites work and use them regularly to build up your fan base. Creating interactive marketing campaigns on each of these websites will help you start to see your business grow and expand its influence over time.

The Benefits of Facebook

Even though it has been around a long time Facebook is still considered the top driver of return on investment when it comes to marketing. Many people consider Facebook to be the most effective social media marketing platform on the internet. This is because it remains the most popular social media site that also offers affordable and highly targeted advertising.

Facebook has over 1.4 billions users with over 900 million of those users visiting the site every single day. That popularity provides businesses with the biggest opportunity to reach new people online in a wide variety of different demographics. With the wide reach that Facebook has, most businesses understand how important it is to have a presence on the site.

Facebook encompasses all demographics and people tend to spend a lot of time on the site, usually an average of 40 minutes a day. Their advertising services make it easy to target your campaigns based on location, age, gender, interests, and many other factors. Facebook also offers analytics to help you monitor the success of your ad campaigns and make adjustments whenever necessary.

Staying Connected with Instagram

Instagram was acquired by Facebook in 2012 and its popularity has skyrocketed since then. It is a social media platform that the modern generation has embraced because it is very mobile-friendly, highly visual and allows users to easily generate a mass following. For marketing, Instagram can be the perfect way to connect with users in a way that allows you to showcase your products and appeal to your target audience.

The preferred method of using Instagram is on the smartphone, although there is a desktop version as well. The mobility of Instagram makes it easier for users to see your posts anywhere and be engaged with your company at any point in the day. Visual posts are also a great way to market yourself in a new way that can translate easily over a smartphone.

Marketers on Instagram can also benefit greatly from using hashtags to make their posts and their brand more visible to the platform’s audience. Hashtags are more powerful and used more often on Instagram than any other social media site. They can help you promote your business and make it much easier for customers to find you.

Using LinkedIn for Business Marketing

Although it is geared specifically toward professionals and businesses, LinkedIn can still be a powerful tool for making new connections and marketing toward a target audience. It can be especially useful for business to business marketing because you can find easily find people in certain industries who are interested in what you offer. When it comes to B2B marketing, LinkedIn can be an even more important tool than Facebook.

Statistics suggest that LinkedIn is the most effective platform for marketing product launches and distributing news and information about new products. It is also very effective for lead generation with referral traffic that is higher than many other social media sites. LinkedIn can help businesses reach other businesses and get the word out about new products quickly and effectively.

No matter what audience you are trying to reach, focusing your marketing efforts on a few major social media sites will positively benefit your business. Sites like Facebook, Instagram and LinkedIn can offer you a way to connect with people and create loyal customers. Being visible on the web means taking the time to have a presence on these sites so that you can reach as many people as possible.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Facebook Verifies (Some) Pages & Profiles

What is it?
After many recent interface updates, Twitter has been accused of stealing profile ideas from Facebook. Now, the tables have turned as Facebook has announced Verified Pages and Profiles with a large followings of Fans. Some examples of people with verified accounts would be: celebrities, journalists, government officials, popular brands and businesses. Read more here.

Establishing authenticity
This process seems to be subjective and left completely up to Facebook, as users can’t actually request for their Page or Profile to be officially Verified. How convenient! You can however, report falsely Verified accounts. Just like with verified Twitter accounts, you can distinguish Facebook’s Verified accounts by a small blue check mark. This check mark will appear on Pages/Profiles and also in Graph Search results next to the name of the Page/Profile.

Good for business?
As a business or notable figure in an industry, Verified accounts will help brands stand out from other Fans, haters or spammers trying to cash in on using their business name. For example, many celebrity fan Pages will often have similar pictures and layouts to the authentic Page in order to gain more clicks and views. The theory is that Verified accounts will help push more Fans and customers to the real Page instead of an unofficial Page.

What’s in store for the future
For now, Verified accounts seem to offer the most benefits to big brands and celebrities. After all, they’re the ones spending the most on Facebook and making the most off Fans. Stay tuned by Liking the Emarketed Facebook Page and joining in on the conversation.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Infographic Time: Do Facebook Ads Work for You?

facebook and google ads

As a small business owner, it’s important to think about ROI as it applies to paid ads, even on Facebook. Take a look at some findings above and check out the full infographic by WordStream here.

Depending on your business, Facebook could be a great place to target new fans and potential customers. Although Facebook ad options do a great job of expanding your advertising reach, there are also complaints that could greatly impact a small business so that these ads don’t work so much to your advantage.

Some argue that is perhaps the only benefit of Facebook ads, the potential to reach such a great audience. But then again, that might be just enough to convince some to try out this form of social media advertising. Another benefit is having easy control of your ad budget with the option to run and test campaigns for $20 or even $10 at a time!

Here are some cons when dealing with Facebook ads:

– Extremely small and limited ad format – small pictures and limited text is never fun
– Difficulty with ad approval (check out: Advanced Facebook Ads: How to Beat Disapproval)
– Not enough ad targeting options
– Noise in users’ News Feed makes it harder for ads to be noticed
– Potential for appearing to be invasive and spam users

In Quarter 1 of 2012, Facebook made $1.06 billion in ads while the Google Display Network made $2.9 billion. As you can see, Facebook Ads will continue to grow and we can expect Facebook to continue to make it a better experience for both advertisers and users. Be sure to contact us with any questions about running a Facebook Ad campaign. There is nothing to big or small when it comes to these social media ads!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

NPR Study: Best Local Stories for Facebook Engagement

Facebook engagement is important, especially around the holidays! Click on the picture above and see what NPR Digital services found in their experiment. It’s pretty self explanatory but the main point is that these wildly engaging stories often pull at the heart strings and put people in a good mood.

Nowadays, Facebook success is measured by more than just Likes. Thousands of Likes and zero engagement isn’t helpful for your business or customers. Instead of constantly self-promoting, it’s leaning towards a slightly different way to engage with fans: talk about subjects that are closely related to your brand.

Read more here:
5 Ways to Improve Your Facebook Engagement
Page publishing that drives engagement
The Real Value of Facebook Isn’t Your Likes or Fans
3 Ways To Get More Facebook Engagement By Using Photos

Share your favorite types of Facebook content and join us here!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Stats & Black Friday 2012

Every year, the frenzy of Black Friday grows and 2012 is no different. With people now camping outside stores and waiting up to a week before Friday to get deals, social media has become more ingrained into the culture of holiday shopping.

Why is Social Media Important?
Waiting in line after a big post-Thanksgiving meal is tough and customers must have something to do while they wait, right? This infographic shows that 57% of consumers plan to use social media sites for finding discounts; 51% will use it for reading reviews and 49% to get gift ideas. These numbers seem to be growing every year

And don’t forget about check-ins. Take a look at these stats by Foursquare from last year:

Whether checking in via Foursquare, Facebook, Twitter or Instagram, you can expect manic shoppers to post pictures of their loot.

The Shopping Experience
Many people who ridicule the idea of Black Friday argue that “deals” aren’t really worth the hassle…not to mention the potential headaches and injuries! Here are some other reasons shoppers are excited about shopping on Black Friday: sharing the experienced with a friend or family member, planning a strategy of what to get and where to go next, and participating in an annual tradition. Whatever the reasons may be, shoppers must have a good one to brave the Black Friday mayhem at malls and stores.

Avoiding Black Friday Altogether
Attention e-commerce businesses! This year, Cyber Monday is officially turning 7. The projected revenue from this year’s online shopping holiday is a staggering $1.42 billion. It’s also predicted that 60% of social media chatter will come from Facebook, 15% from Twitter and 5% from Pinterest.

But if masses of people or commercial stores aren’t your thing, Small Business Saturday might be right up your alley. This Saturday, millions of people are pledging to help local small businesses by shopping small and you can join too!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are You Ready For Instagram Web Profile Pages?

How much does a hipster weigh? An instagram.

Now that that’s out of my system, let’s talk about Instagram’s new web profiles. As if Facebook and Pinterest weren’t enough… the world is now ready for a web version of Instagram. This move isn’t a surprise as Facebook bought Instagram for $1 billion earlier this year.

instagram web profile

What does this mean for brands?
– Another platform to increase brand awareness and encourage relevant engagement (using #hashtags etc.)
– More flexibility in managing your profile because you’re not confined to editing everything on a smartphone screen
– Easily view content on mobile and desktop devices
– Potential for monetization in the future
– Showcase your brand’s content curation skills – especially helpful in creative fields like design and fashion/e-commerce

This is nothing but good news for businesses but it’s another story for consumers – it will take time to see how they react and engage. If you didn’t remember, iPhone fans cried afoul when Instagram was made available to Android devices earlier this year. Now, it’s safe to say that there will also be some people who aren’t happy that the once mobile-exclusive app is available to view on a regular desktop computer.

So, what do you think about this move for Instagram? Let us know on Facebook or Twitter!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Do Social Shares Matter?

Social media marketing plays an important supporting role in more traditional online marketing campaigns. But if this isn’t a mystical cure-all, how does social sharing help your business? Let’s take a look at 4 benefits of active social participation and promotion:

Manage Your Brand Reputation: How do I rank for my business name? How do I rank for my own name? How do I rank for my name in Google images? These are a few questions that many people/businesses find themselves asking. Creating well-optimized social media profiles is the most effective way to rank for your personal or company name. Did you know even sites like Vimeo, Flickr and Slideshare can help? Check out a complete post (complete with infographic) on Search Engine Land.

Expand Audience Reach: Social networks now allow you to further expand your social reach. Facebook allows for mass promotions using contests and other Like-bait, while it still works great on personal outreach. As a recent post on HubSpot shows, 50% of Facebook fans actually prefer Brand Pages to the actual company website itself! Think if what you’ll be missing without a Page!

Reap Intangible Benefits: Being active on social media sites is all about building up trust and therein lies the grand potential. Sometimes, intangible benefits are great because it can be hard to put a dollar amount on goals such as “enhancing brand experience” and “improved customer response”. These are things that should be continuously worked on and social media can help your business vastly improve over time.

Relationship to Penguin/Panda?: Although strong social signals can’t make your site immune to Google algorithmic updates (such as Panda or Penguin), many believe there is a connection between sites that got hit and their social presence. Generally, it makes sense that sites that got penalized had very low or no social shares. And sites with quality content that didn’t focus on acquiring unnatural links is generally more shareable. You can use Google analytics or social tools like How Many Shares to check out your site versus competitors and see how things match up. Social shares are important metrics because it means that your content is interesting, relevant and most of all, trustworthy. This is natural behavior that is likely to be rewarded which makes it something you should think about, instead of just primarily focusing on links and anchor text.

These are just a few examples of why social media is becoming more important. It’s not a part of online marketing that you can just ignore now but something you should think about to work alongside your content strategy.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What’s in Store for QR Codes?

It’s been nearly a year since we last discussed QR codes. Do you think these quick response codes are living up to their high expectations?

Benefits
Back in 2011, analysts believed that QR codes were the next big thing because of their easy integration into social media campaigns. The objective was to engage in user experience and reward users as they were able to “unlock” something by scanning the code. For businesses, it is also user friendly as the URL associated with the code can be updated as often as you need.

Improved Technology
Mashable took a more pessimistic view on the staying power of QR codes. And they have good reason… scanning QR codes could also potentially put your personal information at risk, as it could allow full access to everything on your smart phone. Another example, did you know an “infected” QR code could download an app onto your phone that charges a monthly texting fee? But, as technology gets better and becomes more secure, users will be able to use QR codes without these worries.

Trending Upwards?
Despite the skepticism, the number of QR code scans has exploded during quarter two of this year. The top industries benefiting from these scans include toy, health/beauty, wireless and fast food restaurants. Online movie tickets, digital gift cards, even passports are all part of an expanding possibility with QR codes. Overall, the reviews on QR codes are mixed. The businesses that can efficiently benefit from them are niche which shows that this might be a marketing tool that’s not for everyone. Remember, just because it’s out there doesn’t mean that you have to use it! It’s best to pick, test and choose what’s right for your business instead of just relying on general industry trends.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.