5 Snapchat Geofilter Tips

5 Snapchat Geofilter Tips

Using Snapchat filters adds a unique element to your posts and geofilters can show viewers a special overlay that is accessed in certain locations. Snapchat recently made it possible for viewers to create their own geofilters which opens up new creative possibilities for posts. Whether you use Snapchat’s existing geofilters or create your own they can add a festive design element that can be useful for marketing or simply showcasing new sticker graphics.

Initially Snapchat geofilters were somewhat limited because they were only offered through the company. Now there are community submitted geofilters that are free and available to users and you can make your own custom geofilter for a special event. Businesses can create a custom geofilter using their logo or brand to promote themselves to Snapchat users.

Here are some tips for using Snapchat geofilters to your advantage-

1. Define the Geographical Area

The way that geofilters work on Snapchat is that the user must be within a certain range to use the filter. If you purchase a custom geofilter that range is about 20,000 square feet or more. You will need to provide details about the area where you want the geofilter to appear and then Snapchat will create a “geofence” for your filter. When users are in that area your filter will appear as an option for them to add to their posts.

In order to find a geofilter the user will need to have the filters box checked under their settings and have their location available on their smartphone. As long as they are within the geofence they will be able to see your geofilter appear as one they can add to their photo or video.

2. Follow Business Guidelines

If you are choosing to create a custom geofilter in order to promote your business you will need to make sure that you follow Snapchat’s guidelines. Businesses creating a filter must have the necessary usage rights and permissions to include any brand or business names well as  logos or trademarks. It is important for anyone who creates a geofilter to know that filters must not contain any photographs of people, URLS, hashtags, phone numbers or emails.

For businesses that means that you might have to be more creative in getting people to contact you when they see your filter. Having your business name may be enough but you can also find ways to include your social media handle or website without using an @ symbol or “.com” so that Snapchat doesn’t recognize it as a URL.

4. Using Templates to Design

3. Understanding Specifications

It is important to have a good idea of the guidelines and specifications for a geofilter to avoid having your custom filter rejected by Snapchat after you submit it. If you follow all the specifications then you are more likely to have your filter approved so you can use it right away without having to make any adjustments. The files need to be 1080px by 1920px high, under 300KB in size and saved as a .PNG file with a transparent background.

4. Using Templates to Design

If you don’t have a designer to help you make a custom geofilter the good news is that Snapchat offers templates to help people create their own filters. You can edit and customize the templates if you don’t have any of your own design programs to create an overlay. These pre-made design elements can inspire you but you can also look at other people’s geofilters for ideas and inspiration.

5. Choose the Right Date for Your Filter

Custom Snapchat geofilters are only allowed to be active for 30 days and then they can no longer be run. You will also need to schedule the exact dates that it will run but not any more than 30 days ahead of the day you submit. That means you need to time your submission accordingly and have an idea of the specific time period where your filter will be most effective.

Geofilters can be effective if you are using them to help promote a special event or let people know that your business recently opened in the area. You can choose the exact start and end dates for the filter so that it falls prior and during your event or opening. If you want to create another geofilter after the 30 days are over you can simply submit a new design and choose new dates.

Snapchat geofilters are a great way for users to show their followers where they are and what they are doing. Custom filters can be a useful way to promote a business, a specific occasion or just be more creative with Snapchat. As long as you understand and follow Snapchat’s rules and guidelines about designing geofilters they can be a fun and effective addition to your online presence.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Marketing To The Festival Season aka “Millennial Utopia”

Marketing To The Festival Season aka “Millennial Utopia”

There are hundreds of music festivals that take place year round in the U.S. alone, however the big, multi-day, even multi-weekend festivals SXSW, Ultra, Coachella, EDC, Governor’s Ball, Lollapalooza usually kick off in spring and hit HARD in the summer time. What’s happened with each of these festivals is that they have transformed way beyond music and become a playground for art, fashion, food, technology and social issues. The attendees are more than just concertgoers and see these events as can’t miss experiences they love being a part of.

Of these millions of attendees, half of them are millennials. What do you do when you have a plethora of excited millennials in one place with Internet access? You market to them.

1. Geo-fence Targeting

One of the most effective marketing strategies when it comes to these large-scale events is location targeting. Marketing techniques utilize mobile device location data, lat/long coordinates to pinpoint those in that geographical location at a specific time. Think of Snapchat Geofilters that can only be accessed while you are within the boundaries of set perimeter.

Geo-fencing, is creating a virtual perimeter that triggers specific ads and content including special discounts and offers to attendees and promoting products and events that the audience would mostly likely be interested in. Advertisers are also utilizing this technique to re-market weeks after the event is over.

2. Interactive Experiences

More and more brands offer interactive experiences at festivals and let the attendees do the marketing for them. Some huge brands will showcase cutting edge virtual reality or fun new technologies for attendees to tinker with, but it doesn’t have to be that high end or complex.

Displaying new products that haven’t hit the public yet can be enough to get the buzz going. Even simple things like digital photo booths with props, cool art installations or basic chill zones can generate brand awareness because millenials love sharing these instagrammable moments. Branded booths offering sun relief or a place to charge phones and connect to WiFi are considered a festival oasis. Attendees are coming to you and you can exchange their much-needed relief for a Re-post/Retweet, hashtag share or even a sticker on their festival outfit and call it a deal!

3. Influencer Parties

Depending on your industry, hosting an exclusive party off festival grounds during the day has become priceless for certain brands especially for fashion retailers. Inviting celebrities and ”lifestyle influencers” to attend and share their experience on social media can have a huge ROI, just ask Revolve.

You don’t need an A-list guest list, ask influencers in your specific industry and create relationships. Vloggers and social media micro-influencers are happy to share and engage their followers.

Leverage FOMO4. Leverage FOMO

The fear of missing out is real, especially if it’s experience that everyone is chasing. Even if millenials aren’t at the festival physically, they are there virtually. Utilize that festival theme and plan your content around it. Email blasts, blog posts, playlists, podcasts and shareable social media images can garner you valuable web traffic without even stepping foot inside. Millenials who can’t attend are live streaming, live tweeting and are still a part of the conversation so you should join in too.

5. Experiential Marketing

Want to test something totally out of the box, this is the crowd you want to experiment with. Brands like Soul Cycle offered spin classes to attendees so they can get their workout in before they let loose inside the festival. Asics offered  a pre-festival morning hike and what these lead to were highly shareable moments that really leveraged other aspects of the festival culture.

Millennials are excited to try new things and be a part of something unqiue and the festival environment is all about having fun after all.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Ways to Snapchat Like Gary V

Gary Vaynerchuk

Social media pioneer and expert, Gary Vaynerchuk, has been touting Snapchat as the one of the most valuable marketing tools available. He uses his own Snapchat to push his personal brand and make meaningful connections with his followers. Even though many marketers ignore Snapchat assuming it only works for a teen audience, Gary V has found it works for him and his target audience – businesses who want to understand social media.

Here are some of the secrets to use Snapchat effectively like Gary:

1.Get Familiar with the Platform

If you have never used Snapchat then you should put some time into getting to know the app. Follow other brands that are similar to yours and see what type of content they are creating. Look at influencers on Snapchat and become more familiar with their strategies and how they use it to engage with people.

Snapchat marketing will be most effective when you put in the time to understand the app and what is unique about it. The app is very different from more basic tools like Facebook and Twitter so you will need to do some research and work on figuring it out before you can jump into it.

2. Focus on Great Content

In order to get the most out of Snapchat you need to know that you have the talent and ability to put out content that people will respond to. Even before you have built up a following you need to start by putting out the best content that you can even if no one is listening yet. If you are patient and use strategies to build up your Snapchat you will eventually get the audience that you want but only if your content is up to a certain standard.

3. Use Other Channels to Boost Your Snapchat

Once you have enough quality content you can try to build up your audience by promoting your Snapchat through all your other channels. Add a link to your Snapchat at the bottom of your email signature or send out an email specifically asking people to follow you. You can also post about it on Facebook, Twitter and Instagram linking to your Snapchat so people will know about it.

4. Interact and Respond to People

The key to being successful on social media always has to do with engagement and giving back to your followers. If you don’t take the time to respond to people’s comments and just talk to people online then you will not be able to build up a loyal fanbase. People are on social media for interaction and you need to care enough about your fans to give them what they are looking for.

Many Snapchat marketing Los Angeles companies start a profile but don’t realize that they need to put in a lot more work to get people interested. Putting in some effort to engage is all it takes to be better at the app.

5. Get to Know Influencers

Every social media app has its major influencers that dominate the channel and have a huge fanbase. Find out about influencers on Snapchat, especially those in a similar industry to your own business. You can talk to them and even ask them to cross promote with you so that they can help boost your audience.

Snapchat influencers may be open to connecting with you and they can also give you ideas on how to reach people every time you view their content. Take notes on how they operate on the app so that you can make content as effective as theirs.

If you can’t afford to hire Gary Vaynerchuk for your Snapchat campaign give us a call at 800-WEB-5421.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Your Business Shouldn’t Be On Snapchat

Why Your Business Shouldn't Be On SnapchatSnapchat has become one of the most popular social media platforms among young teens in the past few years and marketers are beginning to set their sights on the app to reach new people. It might be useful for certain industries but does every business need to be on Snapchat?

Businesses might feel that they are missing out on an opportunity if they are not involved in every new trend but the reality is that a platform like Snapchat is not going to be an effective marketing tool for everyone. It really is only useful for certain people and certain brands.

Your Target Demographic and Brand

One important thing to realize about Snapchat is that in spite of the enormous hype, the platform is really only popular among a relatively niche demographic. The majority of users on Snapchat are between the ages of 13 to 34 and about 70 percent of them are women. If this is your target audience then Snapchat might be something to at least look into but otherwise it might not be worth the effort.

If you are the type of brand that needs to be “on trend”and  relatable to teens or appeal to young people in general then you might genuinely be missing out if you are not on snapchat. Other brands might actually hurt their reputation by using Snapchat if they are trying to hard to be relatable to an audience that will not respond to them. If you typically get the most response for your brand from middle-aged men, then they are not likely to be on the app themselves and the younger audience might simply ignore you.

You need to be consistent with your brand and the kind of content you produce. If Snapchat does not allow you the opportunity to accurately reflect your brand’s voice then you don’t need to be on it. Trying to fit your brand into the style of the app just because it’s popular will be detrimental to the image that you have already established.

Snapchat Demographics

 

Your Goals for Growth

The people that do well on Snapchat typically already have large audiences on other platforms or are brands with enough resources to spend a lot of money on marketing. If you are a small to mid-sized business and are mainly using social media to help grow your brand then Snapchat is probably not the best choice.

Most successful businesses on Snapchat are personality-based and have already grown an audience through other means. They are simply using Snapchat to help create a more intimate relationship with their existing audience. The platform does not really offer newer businesses a chance to expand their audience and start establishing themselves.

If you really want to get involved in Snapchat then you might benefit from spending time on another platform that is more growth friendly first such as YouTube or Instagram. Once you have a bigger audience that is within the Snapchat demographic then you might find the app more useful for marketing.

Your Resources, Time and Energy

One thing to realize about an app like Snapchat is that can be expensive and time-consuming to start a marketing campaign. Some of the tools that the platform offers can be costly such as Snapchat Filters which can cost up to $200,000 per day and Snapchat Discover which can be up to $700,000 per day. Bigger brands with a lot of money might be more willing to gamble on a new app but others might not have the same kind of means.

Another issue with Snapchat is that the younger demographic tends to be much more active online and your brand will have to keep up. Posts on the app are designed to disappear after they are viewed so users on the site tend to continue posting several times throughout the day to stay involved. If you want to be visible on the app you can’t rely on the type of content schedule that you use for platforms like Facebook.

If you create a Snapchat you need to make sure that you have the time and energy to be as active as your audience is. A company account that rarely creates content will leave a bad impression on followers. When your business doesn’t seem interested in engaging, followers will lose interest.

Even though it might seem appealing to try to be a part of something new and trendy that seems to have a big audience, you need to make sure that it will actually be worth it to you. Everyone wants to be a part of the next big thing but in some cases it might not be the best choice.

Before jumping into Snapchat, make sure that you will benefit from the app based on your audience and resources. Otherwise, focus on platforms that better suit your brand and your marketing goals.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Techniques Of Snapchat Marketing

Techniques Of Snapchat MarketingUsing Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways.  Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also add people through the search feature on Snapchat. Once you find your friends on the app, you can begin taking snaps and sharing them with individuals, or all of your followers.

Snapchat also allows people to create short stories and use them as a status for their followers, or you can choose to send short stories to all of your friends who are in your contacts. Once the popularity of Snapchat caught on, businesses began to realize the extraordinary potential of the app for marketing purposes. If you want to promote your business on Snapchat, simply make short stories about your products and services, and share with the people. There are so many possibilities for creating fun, creative content on the app that will keep followers engaged and coming back for more.

Snapchat also offers discover options for showing all the stories of the current day. With these short stories, you can spread the word about your products and services to all your followers. Millions of Snapchat users watch discover stories everyday. This makes stories on of the most effective ways to market on the app.

Snapchat is one of the most popular apps being used today by teenagers and young adults around the world. The discover option on the app promotes famous brands’ stories and shows them on top of the page. Therefore, if you become a famous brand on Snapchat then your stories would be on the top page and everyone would be able to see it. But the only way to do this is to make a strong Snapchat account by sharing regular stories with people following your brand.

It is not mandatory that you only share stories about your product and services. You can also share general stories that you know your followers will enjoy. The Snapchat app is very easy to download to any smartphone. You just need to install the application on your phone through play store or app store, and then create a business account. You can use Snapchat’s unique emoticons and visual effects to create snaps and stories. Overall, it is a great application to use for marketing purposes.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.