Small or growing businesses need to take advantage of every opportunity they can to get more exposure and bring in more customers online. Yelp was created to help people find good local businesses that they can trust to deliver good products and customer service. For businesses, yelp can also be a vital part of your marketing strategy.
Yelp has more than 80 million unique visitors every month and many of those visitors write reviews about their experience with a particular business. Fortunately the vast majority (about 78%) of those reviews range from neutral to great with very minimal negative reviews. People can use yelp to find your business and read positive recommendations about what you do.
These are some of the main reasons Yelp is helpful for business owners:
1. Influence People at the Right Moment
The moment when someone is looking for a business on Yelp is at a critical point when they are ready to make a purchase. If they see your Yelp page and read a positive review they can be easily influenced to use your business and possibly continue to be a customer for years to come. When people are reading Yelp reviews they are usually on the verge of becoming a customer and a couple positive reviews will be enough to get them into your store.
People use Yelp not just as a way to see what businesses are close by in their area but as a way to help them make purchasing decisions. Most Yelp users make a purchase soon after seeing a listing and they may write their own positive review if they have a good experience at your establishment.
2. Respond and Interact with Customers
Should you receive any negative reviews or complaints on your Yelp page, you can use the site as a way to address these issues either publicly or privately. This can be a powerful tool to make your business appear invested in each customer’s experience and responsive to correct any potential issues. You can show empathy and caring for people who have a bad experience which can still leave people with a good impression of you in spite of the negative review.
You can also interact with people that leave positive reviews to show that you appreciate all your customers and their feedback about what you are doing. Thanking people for their positive response can help encourage more positive reviews and communication between you and your customers.
3. Create a Brand Image
With a Yelp business listing you can add your own content so that you have more control over the way your business is presented. Yelp customers can add their own photos along with their reviews but they may not always be the best images. Adding your own photos to the business listing can be a good way to tailor your brand image and make your Yelp page look more appealing.
You can claim your Yelp page and upload your own personal business photos so that people have a better first impression of you. Creating your own Yelp listing or claiming an existing one lets you have more control over the content that is available for customers to see.
4. Use Yelp as an Authority
In terms of internet marketing, Yelp is useful for website rankings and getting your business seen online. In SEO terms, Yelp is considered an “authority” site meaning that it can carry more weight and help boost traffic to your site. If you claim your Yelp listing you can add a link directly to your website and it will boost your rankings in Google.
With a link to your website people can read a brief overview of your business and then click through to a landing page where they will have more information and can make a purchase or reservation.
5. Make it Easier to Find Out About You
With Yelp you can add listings that provide people with crucial information about you that they can see immediately when they search in Google. Your Yelp can list your location in Google Maps, your business hours and a description of the items you have. Restaurants can have a menu available for customers to view online.
Having this information readily available through Yelp can make it much easier for people to find your business and make a quick decision about whether to visit your store. This is especially useful for mobile or voice searches when people are looking for information on the go. Someone in the area can find you because your location is close and they know you are currently open.
If you don’t have a Yelp listing or haven’t claimed an existing one there are numerous benefits to getting more involved in Yelp. With Yelp you can provide a way for customers to find and interact with you so that everyone benefits.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.