5 Reasons Why Yelp is Important for Your Business

5 Reasons Why Yelp is Important for Your Business

Small or growing businesses need to take advantage of every opportunity they can to get more exposure and bring in more customers online. Yelp was created to help people find good local businesses that they can trust to deliver good products and customer service. For businesses, yelp can also be a vital part of your marketing strategy.

Yelp has more than 80 million unique visitors every month and many of those visitors write reviews about their experience with a particular business. Fortunately the vast majority (about 78%) of those reviews range from neutral to great with very minimal negative reviews. People can use yelp to find your business and read positive recommendations about what you do.

These are some of the main reasons Yelp is helpful for business owners:

1. Influence People at the Right Moment

The moment when someone is looking for a business on Yelp is at a critical point when they are ready to make a purchase. If they see your Yelp page and read a positive review they can be easily influenced to use your business and possibly continue to be a customer for years to come. When people are reading Yelp reviews they are usually on the verge of becoming a customer and a couple positive reviews will be enough to get them into your store.

People use Yelp not just as a way to see what businesses are close by in their area but as a way to help them make purchasing decisions. Most Yelp users make a purchase soon after seeing a listing and they may write their own positive review if they have a good experience at your establishment.

2. Respond and Interact with Customers

Should you receive any negative reviews or complaints on your Yelp page, you can use the site as a way to address these issues either publicly or privately. This can be a powerful tool to make your business appear invested in each customer’s experience and responsive to correct any potential issues. You can show empathy and caring for people who have a bad experience which can still leave people with a good impression of you in spite of the negative review.

You can also interact with people that leave positive reviews to show that you appreciate all your customers and their feedback about what you are doing. Thanking people for their positive response can help encourage more positive reviews and communication between you and your customers.

3. Create a Brand Image

Yelp

With a Yelp business listing you can add your own content so that you have more control over the way your business is presented. Yelp customers can add their own photos along with their reviews but they may not always be the best images. Adding your own photos to the business listing can be a good way to tailor your brand image and make your Yelp page look more appealing.

You can claim your Yelp page and upload your own personal business photos so that people have a better first impression of you. Creating your own Yelp listing or claiming an existing one lets you have more control over the content that is available for customers to see.

4. Use Yelp as an Authority

In terms of internet marketing, Yelp is useful for website rankings and getting your business seen online. In SEO terms, Yelp is considered an “authority” site meaning that it can carry more weight and help boost traffic to your site. If you claim your Yelp listing you can add a link directly to your website and it will boost your rankings in Google.

With a link to your website people can read a brief overview of your business and then click through to a landing page where they will have more information and can make a purchase or reservation.

5. Make it Easier to Find Out About You

With Yelp you can add listings that provide people with crucial information about you that they can see immediately when they search in Google. Your Yelp can list your location in Google Maps, your business hours and a description of the items you have. Restaurants can have a menu available for customers to view online.

Having this information readily available through Yelp can make it much easier for people to find your business and make a quick decision about whether to visit your store. This is especially useful for mobile or voice searches when people are looking for information on the go. Someone in the area can find you because your location is close and they know you are currently open.

If you don’t have a Yelp listing or haven’t claimed an existing one there are numerous benefits to getting more involved in Yelp. With Yelp you can provide a way for customers to find and interact with you so that everyone benefits.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why SEO Isn’t Dead

Why SEO Isnt Dead

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved.

In a sense, the old way of doing SEO is over because so much about search engine optimization has changed. The earlier formula of simply optimizing H1s and meta tags is not enough to increase search rank. Now there is no one formula for getting results from SEO; instead there are different approaches that work differently for every business.

There have never been any guarantees that certain SEO practices will work immediately to increase search rank. If someone is unable to get results from traditional SEO then they might write it off as ineffective and assume that SEO is dead. The reality is that SEO works but you simply have to evolve with it as it continues to change.

How SEO has Changed

While in the past certain tweaks such as adding keywords to title tags may have worked to increase rank, there is now a lot more to consider. When Google Panda was released, it caused SEO to change significantly. The emphasis now is on creating a high quality experience for users through great content instead of “spammy” content for the sake of SEO.

Even though content needs to focus more on a positive user experience, that content still needs to be optimized and that is where SEO still maintains its relevance. SEO keywords can still be used effectively within the right content to get better results. Content needs to be seen by the largest possible audience and SEO can play a major role in helping that happen.

Old practices like title tag keywords have actually been found recently be much less effective than previously thought. A study discovered that the correlation between a keywords in a title tag and the ranking of that keyword was actually very minimal. Since Google has gotten better at understanding the context of a page keyword targeting doesn’t need to be nearly as explicit as it was in the past.

Now businesses working with SEO often benefit from more longer form content because it naturally includes terms that describe the topic and will be noted by Google. These terms that are related to the topic are now known as entities and are just as important as keywords once were in SEO. Businesses can now go beyond traditional keyword research into entity research to find more terms to be included in content.

Social Media and SEO

More businesses are focusing their marketing strategies on social media as it continues to expand its influence through different sites like Facebook and Instagram. SEO can helpful for social media marketing by boosting the rank of links to social media pages and ensuring that users will be led to those pages. People also use social media channels to search for things and search engine optimization can be useful in affecting these types of searches.

One thing to remember about SEO is that optimizing content can take on many different forms and does not have to follow what is traditionally thought of as SEO. Every business will still need to take efforts to ensure that their high quality content is seen by an audience online.

As SEO continues to evolve and change, people will always use it differently to reach the ultimate goal of boosting traffic. As long as people are able to get these results in new ways, SEO will continue to live on as a viable choice for marketing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 SEO Mistakes You Shouldn’t Make

5 SEO Mistakes You Shouldn’t Make

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay on top of what the most successful modern practices are every year.

If you use SEO incorrectly you might not get the kind of results you are looking for and end up frustrated. Some practices may even be harmful in the long run so you should review what strategies are currently the norm. Here are some of the most common SEO mistakes to avoid making.

  1. Using the Wrong Keywords

You are not optimizing for the right keywords then most of your SEO efforts will be in vain. If you focus on generic or global keywords instead of more focused and localized words then you won’t be attracting the right kind of visitors to your site. Long-tail keywords usually work best because people that type very specific phrases are more often looking to buy something.

More generic keywords might attract people that just browsing, are not interested in what you offer or are not looking to make a purchase. Broad keywords can also have a lot more competition making it harder to boost your rank. Do some keyword research first or use an SEO company that specializes in finding keywords to start a more effective campaign.

2. Not Using Unique Title Tags and Meta Descriptions

In addition to having the right keywords you also need to focus on title tags and meta descriptions that are the most effective. If all of your pages have similar titles then it can be damaging to your SEO strategy. You need unique titles that are optimized and include specific keywords that are related to the content on the page.

Meta descriptions can also be useful for SEO because they appear within search results. A meta description should be persuasive and act as a sales pitch for your page. Each page throughout your site should include a meta description with some relevant keywords that will entice people to click on your link in search results.

3. Focusing on Quantity instead of Quality Links

Links are important in SEO but if you have a high number of bad links then you are only causing more harm than good. The quality of links is important when search engines are evaluating them for your ranking. One link from a popular blog will boost your rank more than hundreds of lesser quality links.

SEO Los Angeles strategies will get the most results from links that are relevant to your website and come from trusted sources rather than spammy sites.

4. Creating Unrelated Content

One of the problems that people experience with SEO is the tendency to produce content that isn’t directly related to your keywords. This happens when people want to rank for a certain keyword but are not effective at focusing the text on that topic. Google is looking for content that is the most relevant for search terms users type in and if your doesn’t answer the search specifically then your rank on the search engine results page will suffer.

5.Not Optimizing for Mobile

People use their smartphones for searches more than ever and it is a huge missed opportunity not to invest in a mobile friendly site. The quality of your website, especially how it performs on a mobile phone can be very crucial for your search rank. If your site isn’t mobile friendly, Google and other search engines will recognize it which can negatively affect your rating.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Ways to Incorporate Off-Page SEO

5 Ways to Incorporate Off-Page SEO

When people develop an SEO strategy they usually focus all their energy toward on page tactics within their own website to increase search rank. Creating content for the site, optimizing the speed, internal linking and all the other ways we make our website more search friendly is considered on-page SEO. However, off-page SEO can be equally useful in increasing your site’s search engine rank.

Off-page SEO is any kind of technique beyond website design that promotes your site and helps make you more visible online. Here are 5 off-page SEO strategies that can be helpful to incorporate into your overall SEO plan.

  1. Link Building

Probably one of the most popular off-page SEO strategies is link building because it is one of the most effective tools to increase search rank. By building more external links to your website you can increase your page’s relevance and start to bypass your competition. If someone else links to your website it tells search engines that you offer useful information and your page qualifies as an authority.

Link building has to be accomplished legitimately because if you try to trick search engines with artificial links to your site you could be penalized and your rank will suffer. You should make an effort to build natural links by publishing interesting and useful content that other sites will be more likely to reference by linking to you. You can always boost your links by contacting other people or sites that might find your content relevant and ask them to link to you.

  1. Social Media Presence and Marketing

While your main concern is always the ranking of your company web page, you can help manage your online reputation and build traffic to your main page through social media sites like Facebook, Instagram and Twitter. It is more important than ever to have a strong presence on social media because it helps people learn more about your brand and interact with you directly.

Having a good social media presence means being as responsive as possible to people and engaging with them as much as you can. You can answer people’s questions and get them involved so that they become loyal customers and spread the word about your company. You should try to be proactive on social media and post interesting content on a regular basis so that you generate more engagement all the time.

  1. Forums and Discussion Boards

Getting involved in forums that are related to your site’s niche can help create more interest and discussion about your brand. Find the right forums online and get involved within the community by replying to threads, answering people’s questions and offering useful advice. This will all help build up your reputation as an expert within your company’s niche.

Make sure to also use “Do-Follow” forums so you can include a link to your site within your signature and help to boost your backlinks. You can get more quality links to your site while getting engaged on discussion boards so that people know more about your company. If you are regularly active on a few discussion boards you will start to see more traffic on your site.

  1. Blogging and Social Bookmarking

If you already have a blog on your site it is important to make sure it is always updated with new and varied types of content including video, photos and articles. You can start to promote your blog by submitting it to blog directories that are related to your niche as well as to blog search engines. You can post comments on other blogs and include your link in the comment section so that people will check out your blog as well.

You can submit your content to bookmarking sites like reddit, stumbleupon, scoop.it and delicious to help promote your blog. The content on these sites is updated very frequently which is great for ranking on search engines. If you use social bookmarking carefully and handle the tags properly you can greatly increase traffic to your site.

  1. Local Listings and Reviews

If you are a local business within a certain niche you might benefit from listing your company in local directories. Using local listings is a way to avoid facing huge competition and instead narrowing it down to your city or area. If you list your site locally search engines can easily view your website and crawl the content.

You can reach a more targeted audience by submitting to sites like Google Maps and Yelp which will show customers where you are located and include a brief introduction to your business. Your website will show up when people search for your niche in your local area. You can also encourage people to review you on yelp which will give you more validity in the eyes of search engines

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Does Google Hummingbird Affect Social Media?

Since the idea of Google Hummingbird has been introduced, there was no doubt that it would profoundly change organic SEO and search results. Another important aspect to explore is how this algorithm change has affected social media by better analyzing and processing social signals.
social-hummingbird
As we all know, social media (namely Google+ shares) do not have a direct impact on ranking. But there has been hints that Google is slowly working on a way to better count these social signals as a part of their ranking algorithm. The most difficult aspect of this is that although social votes count as a trust signal, social profiles are hard to index because of their non-static nature.

What Does the Future Hold?

Google is not heavily pushing the use of Google+ for no reason! According to many experts, being active and relevant on Google+ will be a crucial role in social media, if not already. Regardless of what Google decides to do with these social signals, your participation on Google+ (and other top social networks) can only work to your advantage in building a trustworthy reputation and gaining name/brand recognition.

Hummingbird’s Ties to Smart Devices

In a way, Google Hummingbird can be seen as a response to Apple’s Siri. Not only are conversational queries targeted, but content written in that manner has been rewarded. Google has also been experimenting with displaying results based on a user’s location, which will play a strong role on smart phones. Check out our related post: Google Rolls Out Carousel for Local Search Results.

Why Social Media Marketers Should Care About Hummingbird

HOW DOES GOOGLE HUMMINGBIRD AFFECT SOCIAL MEDIA?

At the end of the day, everything from content creation to what users find will end up being connected and shared through social media. Whether it’s Google Authorship on your website or query friendly posts on your blog, social sharing is the middle man that makes all the difference. This is, and will continue to be, an important method of how your relevant content will be crawled and found.

Social media is important because it introduces the factors of freshness, authority, relevance and interest, all rolled into one With keeping that in mind, it’s no wonder that such emphasis will be placed on social media as Google Hummingbird continues to impact search results.

So, before you dismiss social media as NOT being related to organic optimization (especially for Google Hummingbird), you should be reminding yourself of how important it is!

Visit Emarketed on Google+ today: https://plus.google.com/+Emarketed

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Deep Linking is Important for SEO

What is Deep Linking?

What you link, anchor text, is just as important as where you link. The idea of deep linking means digging through your site, past your home page and linking internal pages where it makes sense to do so. The “old” idea of good SEO was to push everything and anything to the home page. You wanted the home page to rank for general, long-tail terms and everything in between.
deep-sea-link

While this is great in theory, it just doesn’t play out so well in real life. Not only is this terrible for user experience, but it’s also not good for your back link anchor text profile.

How Do You Link Deep?

Instead of pushing a reader to visit your home page, push them to visit a specific page that will help them solve their problem. You can deep link anywhere you would regularly link your home page. You can link your About Us page on your YouTube Channel, add your Office page to Facebook, or promote your Testimonials page on a press release.

WHY DEEP LINKING IS IMPORTANT FOR SEO

Deep linking also applies in non-traditional SEO/linking methods. For example, if you’re trying to interest a car buyer with an online inquiry, you’re not just going to send them an automated email asking them to visit your home page for more information. You’re going to want to engage with them, ask them their interests, and find them specific pages for the cars their looking for (electric, luxury, sporty etc.)

Why Use Deep Linking?

Deep linking is great for a variety of reasons. First, of all the main goal of deep linking is to increase your site’s relevancy, thus increase pages views while decreasing bounce rates. The idea is that if you link to a specific inside page, visitors will be attracted and encouraged to stay and read. If you just link to your home page, in hopes that they’ll search through to find what they’re looking for, chances are that they’ll leave almost immediately… resulting in a 100% bounce rate.

Deep linking also brings out a sense of authority and trust. If you use specific anchor text and language, users expect to be taken to a particular page. You deliver what you promise and aren’t trying to hijack a link in hopes of getting traffic just to your home page.

So, if you’ve primarily been linking to your home page, it’s time to stop and encourage the deep linking method. Your back link profile is probably very home page in terms of links and could use some diversification. Here are some other places you can practice deep linking: social media profiles, press releases (remember to nofollow!), emails, newsletters, niche & trustworthy directories, paid ads, and more.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

There’s More To Writing Website Content Than Writing

As a writer, there is so much more to the craft than just writing. Writing website content actually involves more skills and parts of your brain than you would imagine!

website-writing

Inspire

Nothing is worse than writer’s block. Writing content for a website isn’t something normally associated with a “creative” endeavor. But it can really take a lot out of you just to think of some new, interesting, and unique to write about.

As an SEO content writer, it helps to draw from your own personal experiences, thoughts, and feelings. Making these correlations and translating them into fully formed thoughts is a starting point for inspiration. You can be inspired by many things that happen throughout the day. If you’re not feeling so inspired, all it takes is a few clicks to see what others are thinking and writing about. Not only does it help you write about something you’re passionate about, but it gives you a better idea of what people want to read about.

Brainstorm

How do you write about something that a thousand people have already written about. It’s important to think about why you want to write about something, not just that you need to write it. Even though your topic has been written about, you need a plan of attack to differentiate your words. Sure, writers have deadlines but that doesn’t mean you should cut corners. Especially, with an important first step of brainstorming. Brainstorming for website content will give you a good idea of what you want to accomplish and what needs to be accomplished. For example: a step-by-step tutorial, a 3 part series or an FAQs page.

Organize

No matter what your style of writing is, there is a certain standard layout to follow. There will always need to be some sort of introduction and conclusion. You need to establish what you’re going to talk about, why and sum it up. Somewhere in the middle there, it’s up to you to fill up the bulk of content with interesting thoughts, shocking facts or statistics and real-life examples.

When you are writing website content, you know what you want to say. The struggle lies in how you want it laid out for the reader. Don’t scare readers away with your lack of organization!

Research

Research includes finding out more about your topics, current news and what peers/competitors are saying. Competitive analysis certainly counts as research. Reading different types of information is important in your research. It doesn’t help to get information from the same source, especially if it’s one that you keep going back to. This is why you need to include: whitepapers, articles, blog posts, press releases, and even social media updates in part of your research. Diversifying your sources in research helps you form a well-rounded opinion and helps support your point of view. This is what you want to see when reading website content!

Educate

As a writer, it’s your job to educate yourself before you educate others. Misinformation (especially deliberate) isn’t going to go over well with your readers. In industries like SEO, best practices are always changing. It’s important to stay educated through watching webinars, undergoing training and attending conventions. Education is a foundation of the writing process whether you’re writing about canopies, health services, scooters or precious metals!

Optimize

In many ways, optimization stands alone and outside of the writing process. But it today’s world of website content, it’s best when a writer can do both. Remember, that content is meant for readers first and search engines after. Optimizing web content means creating engaging titles, delivering what you promise, linking relevant sites and giving readers a reason to read and link. You want to attract natural links through the power of your words/content alone.

create-web-content

Create

At the end of the day, a content writer wants to create something that is meaningful. It’s a good thing that useful content isn’t just something reserved for text on a website. There’s so much more you can do, including: infographics, social updates, videos and pictures. There’s so much more to writing than typing away, get out there and create!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Google’s January Updates and What They Mean For SEO

Google, Updates

Authorship Reduction

A new year often means new changes and Google is no exception. In January, we saw the results of the great Google Authorship “purge”. But this reduction of Authorship was brought to our attention as early as October 2013. Take a look at the graph below to see the timeline of Authorship reduction since this first public announcement of changes to come:

authorship-30day

As you can see, Authorship in search results have dropped greatly in the projected 30 day period.

What Does It Mean?

Losing Authorship on your search terms can be a big hit to your business. The problem is that Google felt like there were too many Authorship results, and rich snippets to begin with. Which is why they were working to tone things down. The important thing to remember is that there is no clear answer at this point.  Some experts speculate that the loss of Authorship can be attributed to: certain industries, Authorship authority (or Author Rank) and even website authority.

One thing does go without saying, you can’t depend on Authorship showing up as a guarantee. Because there is so much that is unclear, the best we can do is to keep doing what we’re doing: work on your reputation by building up website and Authorship authority. But don’t forget to stay tuned for the latest news.

Exact Search Queries in Webmaster Tools

If you’ve checked Google Webmaster Tools recently, you may see a vertical line at 12/31/13 indicating that there had been a Google WMT update. From this point on, Google will report the exact number of search queries, instead of displaying a rounded number. This may be a result of Google wanting webmasters do a better job in analyzing website data. Or it could be a result of criticism that Google doesn’t give website owners enough information. People are going so far as to use third-party tools (like StatCounter), which Google probably doesn’t want to promote the practice of.

What Does It Mean?

Google Webmaster Tools is now more accurate, with the ability to give you exactly what you’re looking for, including exact impressions and clicks for a given keyword or page. You can even search for a specific date or a given date range. If you have any more questions, check out the Official Google Webmaster Central Blog post here.

Google Adding Dates to Your Content

This post on Google Product Forums gives an example of when Google automatically adds a date to your content. Interestingly enough, this page no longer ranked in Google once that date was added to the page’s snippet. There are many questions to ask in this scenario: Why would Google add a date to a page? How can a date affect the page’s CTR? Is this just a fluke or something Google is working on implementing on a wider scale?

What Does It Mean?

Since this specific example didn’t have a specific answer, we can only assume that it’s a bug that will be fixed once it’s passed onto the team. But it does raise the concept of keeping fresh content on your website. Snippets for in-depth articles come to mind. Even if it’s not something that I’ve seen in results, it still means that something is in the works on Google’s end!

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Rescue Bad Landing Pages

Landing pages are important for both organic and paid search. It’s a good thing that landing pages can be consistently analyzed, updated, and improved… because there are still horribly optimized and designed landing pages that exist out there. Here are a few things to look for to make sure that you’re making the most out of your landing pages.

bad landing pages

1) Bounce rate – If your bounce rates are high, it could be a clear indication that the page isn’t helpful to visitors. If this is the case, it’s time to revamp your content and research the keywords you’re targeting to better connect with what customers are looking for. The design could be off-putting or they might feel misdirected by clicking. This is a starting point where you can dive deeper into what is causing the high bounce rate.

2) SEO friendly web design – Are you using Flash? Is your navigation easy to navigate? Is there too much text? Do you have pop-ups? All these could be a factor in visitors not sticking to your landing page. Although it’s natural to want to share a whole lotta content, it’s good to refrain from adding more clutter than you need.

3) Objective – Clarify your main objective and ask yourself what exactly you want to accomplish with the landing page. It’s best to have 1 main objective per landing page and this overall view will help with content creation. Again, clearing out the unncessary clutter.

4) Call to action – What do you want visitors to do? Here are some things you could emphasize: Call a number, fill out a form, download a free e-book, signup for a newsletter, etc. Another thing… don’t forget to make it easy for them to do so!

5) Trust factor – Sometimes, the nature of landing pages can seem spammy and untrustworthy. This is where social networking can work to your advantage. You can display positive reviews, Tweets, number of Facebook likes and other small blurbs that help reassure visitors that they’re making the right choice by choosing your company.

Good, bad and ugly… landing pages have seen it all. Let us know what you think and if you have any good/bad examples. And make sure to read more about “Identifying and Fixing Your Worst Landing Pages” here.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

SEO Content: How Much is Too Much?

Do you need to add more SEO content to your website? And how much and how often is it needed?

More, More, More

These are difficult questions to answer without knowing more details. The important thing to remember is that since Google’s Panda Updates, your site’s quality is becoming more important. That’s right, quality over quantity. This shouldn’t come as a surprise to anyone with half a brain, but  you’d still be surprised at how many clients are firm in wanting to add 10+ pages/blogs per day!

Who Comes First in Optimization
Think about it… if you’re adding that much content a day, how much of it is actually good, useful and meant for actual human beings? All along, SEO consultants and other experts have told us to build sites for people first and then optimize for search engines.

This isn’t a new concept.

What to Do with New/Old Pages
Instead of focusing on adding more pages and looking at a set amount of pages per month, it’s time to shift your focus. Sure, this strategy is more time consuming and requires more critical thinking, but it is a move that will be well worth it in the end. By looking at your Google Analytics account, Page Rank, or whatever measurements you’d like to use, you can make a list of effective pages on your site. These pages will rank well for relevant terms and have strong staying power in search engine ranking reports.

As much as you don’t like to admit, there are some pages that aren’t receiving as much attention… or the attention that they deserve. Don’t delete these pages and feel like you have to start over. In fact, the age of these pages can work to your advantage once you rework the content and re optimize.

While continuously adding mountains of content may seem like an easy and logical thing to do, it’s better to take a break sometimes. Re optimization is a complex process and there’s no shame in asking for help. Contact us on any questions and find out how we can help!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.