4 Old SEO Tactics that Will Retain Their Value in 2019

4 Old SEO Tactics that Will Retain Their Value in 2019

2019 is on top of us,and everything is bragging about the changes it will bring. The story is no different when it comes to the online marketplace, especially SEO.

But apart from the changes, its time we discuss some tried and tested methods that will retain their relevance this year as well. So, following we will discuss some old SEO tactics, you shouldn’t leave behind.

1. Featured Snippet

The new year will bring its changes, but you can’t overlook some proven tactics. Featured Snippets will remain strong in the upcoming year as well. These are the condensed clips of information where are placed on top of SERP.

These provide search engine users with a summary of content along with the link to their website. They take more than 10% of organic traffic. This is why you must curate your content accordingly.

There ware more likely the short answer to long tail searches. If done right, they have a major and positive impact on your reader’s user experience. The search engine users are tempted to lookright for their snippets instead of below results. You need to benefit from this by carefully putting together your data and content. It helps to keep your content to the point.

2. Mobile

For years, we have been seeing Mobileoptimization in new year SEO trends. We hate to admit that 2019 will be no different. Yes, there are some major changes introduced in the marketplace, and you must accommodate them if you want to stay in the picture.

Mobile search has surpasseddesktop search, and Voice Base search will take it to new heights. Google has already made a big move with Google Search along with every other brand introduce their own assistant recently.
But we expect the mobile search trend will reach new limits this year and it will be a major factor that will help your sites rank. Scottsdale SEO expert insists on implement a new strategy that will accommodate voice search.

3. Quality Content is Still Important

This is an age-old story; the quality of your content remains on top. If you want to succeed online, then you must make qualitative and relevant content, just avoid oversaturation of it. The fact is, people are selective about what they read, watch and explore.

Therefore, its imperative that you invest time and effort in your content. 2019 will be the year when we will see major implementations in Voice search, AI, personalized search and others. So, take them into account if you want to navigate through competitive waters.

4. Internal Links

Once you create good content, you will need to promote it. Therefore, you must link your content internally to other pages of your site. This means you will have to edit some old posts to include new links.

As you take care of that, you will have to focus on external links. These are the links you get from other websites. Google relies on external links to determine how good your post is. This makes sense as link building is important to rank higher.

5 Warning Signs of a Bad SEO Firm

SEO_Agencies

Let’s face it: Virtually all industries have bad and good companies and the Search Engine Optimization field is not an exception. Signing up with incompetent SEO agencies in California can considerably harm your business.

But then, how do you figure out a bad SEO agency in California? To help you do that, this article focuses on how to recognize a poor quality SEO firm that can not only fail to drive traffic to your website but also pull it down altogether.

Below are the 5 Warning Signs of Bad SEO services California.

1. They Promise a Specific Number of Links Every Month
Companies that guarantee a set number of links per month are probably using black hat techniques or automated link building strategies. Useful links are as valuable as gold dust. They’re not easy to come by. The best links come from sites that are relevant to your industry. For instance, a link from a news article or publication that is relevant to your business tends to drive traffic to your site.

Obtaining these links can take a lot of time and work. So, there’s no way an SEO agency can guarantee a specified number of links each month unless they’re using black hat techniques.

2. They Promise to Bring In a Set Number of New Users
Whereas good SEO techniques increase website visits, it’s impossible to forecast the exact number of new users. Agencies that promise you a specified amount of traffic are simply lying to you.

And, if that promise is somehow true, you can rest assured that much of that traffic will either be irrelevant or inauthentic. Get an SEO agency that focuses on increasing traffic by looking at the overall trend instead of a quick jump up in users.

3. They Lack Transparency
Lack of transparency is one of the crystal-clear warning signs of a bad SEO agency. SEO companies that are hesitant to share their previous results most likely have nothing substantial to show you.

A reputable SEO agency should be willing to showcase their successful efforts with pride. Of course, you don’t expect perfection from an SEO firm and having a few failures in the past is unlikely to compromise your business.

You are right to choose an agency only if their success stories outweigh their previous failures. Stay away from companies that are reluctant to show you any results they’ve had with their current or past clients.

4. They Send You Cold Emails
Agencies that send you cold emails out of the blue are probably sending the same to thousands of other people. It’s a clear sign that such an agency hasn’t even taken time to research on the right clients to contact. Instead, they’re trying what is called “a quick numbers game.”

A good agency will first research your business to find out whether they can be of help to you. On the other hand, a bad SEO firm will not research your business and will employ a generic approach when doing your marketing.

seo techniques

5. They Promise Top Ranking in a Short Time Frame
Never engage in business with an agency that promises you top page ranking within a short span of time. Google does ranking periodically and not on a regular basis. There’s nothing you can do to speed up the process.

Your ranking depends on other site rankings, and it can take weeks or months. Google compares your site to other sites in the same niche to determine relevancy and popularity.

So, if someone tells you they can hasten your ranking process within a short time, it’s a hoax, and you may lose your hard-earned money if you fall into this trap. Search Engine Optimization can’t be done hastily unless it’s done poorly.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Need to Invest in Local SEO

Why You Need to Invest in Local SEO

Investing in local search because of having a local business makes sense. Many people looking for services near them such as dentists, restaurant owners, or plumbers take their search to Google. The top rankings there are the ones getting the business. Without optimizing your website for local SEO, you’re missing out.

We’ve created a list of some of the most powerful techniques you can use to rank your website locally. This will help you climb the search engines, rank, and get the great new business. Either follow the tips yourself, or select a professional company like KnP Net Media to do it for you.

What is local SEO?

SEO, or search engine optimization, is the practice of making your website the best choice in Google’s eyes. By using the tips below, you can show Google that you’re the best choice for the service in your area. Local SEO is doing this in a very specific area.

Step 1: Create your Google My Business page.

When you do a local search, you’ll often find the top rankings are linked to a map and have star ratings. These come from a company’s Google My Business page. Anyone can set up one. All you need to do is to register your company. When you add your details, Google will verify you by sending you a letter with a unique code on it. Simply use this code to validate your page, and you’re ready to go. You can then add things like your services and opening hours.

Your customers can also review you. Reviews are keys to getting to the top of Google. By getting a few dozen reviews along with filling out all of your information, you’ll see your business start to show in the local map pack.

Step 2: Optimize your website.

The next step is to optimize your website for the keywords that people are searching for. In local SEO, this will generally be something like ‘service+location’ – for example, plumbers in New York. Take these keywords and add it to the title, headers, and content of your website. This will tell Google that this is what your website is about, and will make it more likely to rank.

Step 3: Use location pages.

Now that you have your homepage set up, you should start adding location pages. These will target other nearby areas, and will help you show up for people not only searching for the city you’re in, but also if they search for a service in a local village near you that you can still service. If you build out lots of these, you can steadily increase the amount of traffic you get, while keeping it all local.

Step 4: Make sure your website is mobile-friendly.

People searching for local services are, more often than not, doing it on the move with their phone. This makes it a must to ensure your website appears well on mobile devices. Google also ranks these websites faster, meaning you’ll get more people finding your website, too.

The Top Digital Marketing Trends to Watch in 2019

The new year is fast approaching, and with it, a dramatic shift in the digital marketing landscape encompassing social media, PPC, content marketing, and SEO. If you are a website owner or a digital entrepreneur, knowing which marketing trends are quickly gaining momentum will help you adjust your own digital marketing strategies accordingly. Just remember that while it is important to keep these trends in perspective, it is just as important to experiment outside of the mainstream and start your own trends.

Artificial Intelligence

Artificial intelligence or AI is poised to take over numerous industries, including digital marketing. AI is now being used by a number of major businesses to analyze consumer behavior and search patterns, with the use of information obtained from social media and blog posts. AI helps these businesses understand how users discover their products and services and how they can improve user experience.

The Top Digital Marketing Trends to Watch in 2019Chatbots are one popular example of this. Chatbots are programs that are designed to mimic human interaction through audio or text. They have come a long way since they were first developed in the 1960’s. Chatbots that are powered by AI today are becoming more and more effective at resolving complex concerns or requests as they are allowed to learn from customer conversations. Nevertheless, there is still a place for actual and real human interaction. For example, click here to find out how real human interactions are still king in the realm of website traffic.  

Voice Search

With Siri, Alexa, and other similar voice assistance, companies are rethinking their digital marketing strategies in order to integrate voice search. Research shows that 50 percent of all search will be voice searches by the year 2020. Currently, more than 20 percent of mobile searches on Google are voice searches. Clearly, this is a trend that is quickly making its impact on the digital marketing world.

As the capacity of personal assistant devices to recognize human speech is improving, tailoring SEO strategy for voice search is essential. This is critical, especially given the fact that personal assistants like Siri will only show a few results for a voice search, compared to the hundreds of pages of results that are usually shown by search engines. To find out how you can improve your traffic for voice queries, visit us.

Interactive Content

According to studies, an overwhelming number of content marketers claim that interactive content tends to gain more attention compared to static content. Interactive content refers to content that involves the participation of the site visitor. It is believed to be a better way to inform, interest, and draw in an audience, with some statistics asserting that interactive content converts buyers 70 percent of the time, compared to only 36 percent for traditional, passive content.

Some of the top kinds of interactive content include assessments, calculators, contests, quizzes, and interactive infographics. Quizzes, in particular, are favored by many websites and digital marketers because people like to share their results on their social media pages, thereby increasing visibility.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How To Choose The Right SEO Agency For You

How To Choose The Right SEO Agency For You

One study conducted in 2014 found that the first page of Google gets 95% of web traffic and that 67% of users go for one of the first five results on the first page.

Would you like your business to be on the first page and have a higher chance of attracting high-quality traffic? If you answered yes, then you need to find an SEO agency with the kind of expertise that will push your rankings forward.

In today’s age of competitive business, buying goods and services is quite tasking because there are a plethora of options available on the market. You are likely to face this challenge when choosing an SEO agency and the chances are that you might end up selecting an agency that does its marketing well but fall short with its services. If you are deciding to choose an agency to do your SEO, here’s what you need to do to get the best.

Check how long an agency has been operating

What experience does every agency you are looking into have? If an agency has been in the industry for long, then it has weathered several storms, and it is in a position to improve your rankings. New SEO agencies might know how to do SEO, but they might not be able to adapt to the ever-changing SEO requirements quickly. However, you should not discredit all new SEO agencies because some employ experts who can do the job as well as those in older agencies.

When looking at the longevity in business, you also need to check if an agency has worked with both small and big companies. If they have worked successfully with both, you can trust them because they aren’t just masters of one talent.

Gauge portfolios

Before making your final decision, you ought to compare the portfolios of several SEO agencies. If you go through their websites, you are likely to find a list of businesses that they have worked with in the past, though some might want to remain anonymous. If there is no list on the website, that’s a red flag.

An agency’s portfolio shows you the kind of businesses it serves which in turn helps you identify if it works with businesses in your niche. For instance, if you sell shoes online and the agency has worked with lots of online stores, then that’s a good sign that it can get the job done for you. Moreover, if an agency has worked with a variety of businesses, it shows that it is versatile and can adapt quickly.

Examine your goals

Your SEO strategy should have a goal at the end, for example, increase social shares by 5% quarterly. The figures of your goals should be tangible, reasonable, and attainable, keeping in mind that SEO is a field that does not achieve results overnight. That said, a good SEO agency is one that puts your goals and objectives first. Hence’ if you come across an agency that wants to begin working right away without knowing what you want to achieve, run! More importantly, the practices and goals of an ideal agency should mirror yours, so that you are always on the same page and working towards the same results.

Look for proven results

Research is pivotal when looking for an SEO agency. One of the things you need to look for before arriving at a decision is proven results. Are an agency’s past clients and employees satisfied with its services? You can get trustworthy reviews from an agency’s website.

Another great way to get unbiased opinions is to look at reviews left by previous customers on Google or Yelp. Alternatively, you can contact several past clients who have worked with a said agency to find out if they achieved the results they wanted.

Ask questions

This is one of the most critical steps that will help you determine whether an agency understands what you want and if it is the best fit.

Ask questions about:

  • The processes the agency uses
  • The resources that they need from you
  • What steps you should take when things are not done correctly
  • Their communication and reporting process for the progress of the SEO strategy

Mistakes you should avoid making

Trusting search engines as filters

The first step toward getting an agency is conducting some research, mostly via Google. When you search the best SEO agencies in your location, you’ll get some results, which you should take with a pinch salt. The best companies are busy and overwhelmed by new and retained clients. Hence they might not have all the time to do good SEO for their websites and appear on the first page on SERPs.

Believing there’s a secret method

One of the hugest red flags is agencies that tell you they have a secret SEO formula that will improve your ranking. This might have been the case a few years back but nowadays, SEO is an open field, and no one has a secret process.

Following the processes discussed above will land you an agency that does the best SEO and adapts to change quickly. For more information about SEO agencies, visit https://serpbook.com/blog/agency-rank-tracker/.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Does Social Media Assist SEO?

How Does Social Media Assist SEO?

You may not realize how much social media actually assists with SEO Essex. Many of us just think of it as a platform for people to post selfies, updates of their life, and to stay in contact with their friends; however social media plays many more roles than we originally anticipated, including assisting SEO. Let’s take a closer look at how social media impacts SEO.

Brand Awareness

Many marketers believe that the links from your social accounts, such as Instagram, Twitter and Facebook, has an impact on the ranking of your site. By using social influencers, who use social media more than anyone else, they can post your content with links to your site through their channels or blogs. This link building is a very beneficial way to increase brand awareness through social media.

Social Media Profiles

Potentially, your company already has a social media profile account on various different social media platforms. If you do, this is great, as your social profiles influence the content of your search results. Due to social media profiles having a more personal feel to them, as people can relate to them by having their own profiles, they are a great way to get the personality and tone of your company across to potential clients and customers. You will find that your Twitter or Facebook page will get just as many clicks, possibly even more, than your actual site. So, if you don’t already have a social media profile, make an account, today!

Social Media Is Used As A Search Engine

Not only do people search for things on Google, but they also use social media channels, such as Twitter. People are likely to look up any of your company’s latest news or check out your business through your social media channel, so it is important that you have a clear, and up-to-date social profile, online. Search engine optimization now includes what is searched on social media, not just through original search engines, such as Google.

More Engagement

Social media encourages more engagement form your users, which is a great way to improve your site’s SEO. If the content on your company’s social media profile is shared, it doesn’t necessarily have an impact on your ranking on Google, however, the engagement from your shared content will assist your SEO.

Engagement online is a great way to improve your reputation online, in addition to it being a way to generate leads for your company.

Google And Twitter’s Partnership

Although we aren’t entirely sure what the relationship between Google and Twitter means for the future of search and social marketing, we do know that we have regularly seen relevant tweets for branded searches in Google’s search results.

Twitter posts appearing in the search results, unfortunately don’t assist your site’s SEO – but it will have an impact on your brand awareness.

Taking all of these points into consideration, social media does assist SEO in ways that you may not have originally thought of. Having social media accounts for your company/business is a really beneficial move to make, as it will improve the traffic that visits your site, through visiting your social profile first.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

You Can Still Get to the Top of Search Results

You Can Still Get to the Top of Search Results

Some of the theories behind SEO can make it seem impossible to succeed in getting a higher rank. The idea that sites with more backlinks rank higher and sites with a higher rank tend to get more backlinks seems like a difficult world to break into. Top ranking sites tend to earn backlinks at a much faster rate than lower ranking sites which in turn continues to establish their rank.

How can lower ranking sites move up in search results if they are not getting backlinks as quickly as top sites? Even though it may seem like a vicious cycle, studies have shown that there actually is no proof that getting links at a faster rate leads to a better ranking. This proves that backlinks are not the only answer to getting results from SEO.

There are many cases where sites are able to improve their rank simply by having high quality content rather than focusing on building backlinks. The most important aspects of a site or article is that they are informational, authoritative and offer comprehensive knowledge. High quality content has the same potential to increase search rank than an article with a lots of backlinks.

Google still ranks content based on its quality above all else and if users spend time reading your content because it proves useful in answering your questions than this will serve to increase your rank. Content with original research and new information will perform better than more cursory content. Improving your “dwell time” or the amount of time that users spend on your site can be one of the key factors in increasing your rank.

Backlinks still matter but if you are having trouble with getting enough of them to affect your rank it may be time to focus on creating high quality content that people will keep coming back to.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Are Your Digital Needs?

What Are Your Digital Needs?

Understanding and assessing your company’s digital needs can be a difficult task as it can encompass so many different things. Your digital needs could include anything from website design, social media, digital marketing, SEO and much more. There are a number of unique factors that can come into play as well such as your marketing budget, your internal staff and your company’s goals.

A good way to start to determine your digital needs is to focus on what your specific goals are online and what your strengths and weaknesses are in relation to those goals. One of the biggest digital needs that most companies have to work on is their online marketing strategy. Are your current marketing plans increasing traffic and driving leads and sales?

You can assess which aspects of your digital marketing plan tend to work well and which ones need to be updated. These can include SEO, content creation, social media, web analytics and reporting as well as marketing automation. You may need to incorporate or improve some of these categories in order to meet your company’s digital needs.

Digital marketing is crucial but you will also need to be able to attract people to a well-designed and functional website. Any issues with your website could drive away customers so your digital needs could include updating and redesigning your site to the best possible version. It should be easy and straightforward to use, aesthetically appealing and have no technical problems that could deter visitors.

Your website and digital marketing plan should be a top priority as well as making sure your social media sites are posting effective content regularly. A successful business should periodically assess their digital needs and make the necessary changes to ensure that they are using available digital tools in a way that benefits them.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Fall Trends: Digital Marketing

Fall Trends: Digital Marketing

The realm of digital marketing is constantly changing and every business needs to stay up to date with the latest trends. The way that customers view and experience digital marketing can quickly change depending on emerging technology and new discoveries. There are few new trends that could be important to explore as you work on keeping your marketing approach current.

Virtual reality is becoming a more commonplace technology for consumers in their daily lives. Social media platforms like Facebook have even incorporated things like 360 degree photos and video publishing. Snapchat also allows users to project their virtual self into the real world with an animated bitmoji.

Businesses can take advantage of virtual reality by creating apps that incorporate a virtual element for users. Big brands like McDonald’s and IKEA are using virtual reality apps to give users a different experience with their products. There are plenty of creative ways to include virtual reality with an effective marketing campaign.

Another important trend is voice search which is quickly taking over typed searches as the most popular way for people to find what they are looking for. Incorporating voice search into an SEO campaign is now a necessity in order to take advantage of this trend. Voice search can change the way that people frame their questions and inquiries so SEO marketers will need to be in tune with the key terms that will work best.

One of the most effective marketing trends is using video content to get people’s attention. Video has taken over photos on social media and users expect to see lots of video content in their newsfeed. With video you can provide more engaging content that provides users with a more complete image of your brand.

Following these new trends in digital marketing can keep you relevant and up to date with potential customers this fall.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.