Copywriting Tips for 2019 Online Marketing

Copywriting Tips for 2019 Online Marketing

With all of your marketing efforts through social media, SEO, and other strategies one of the most important things to focus on is having great content. Writing high quality content that people find interesting, relevant and useful to them will naturally help boost your marketing campaigns. Copywriting that works most effectively will be both appealing to the reader and help you rank well for search engine bots.

One key element for copywriting is knowing your audience and the type of content that they will want to read. Thinking about your audience helps you come up with the right topics, tone and subject matter that will be something that resonates completely with them. Consider your audiences goals, desires, fears and the things they want to learn to improve their lives.

You should also try to create engaging and attention grabbing headlines and introductions that will keep your audience reading. Certain phrases may work to get people interested or make them feel compelled to read such as “reasons why”, “things you need to know” etc. Your introduction should also help convince them that you are going to answer their questions and give them the information they need if they keep reading.

The visual appearance of your content can also have an impact on readers and prevent them from clicking away. Breaking up content into smaller sections or adding bullet points and lists can make things appear more readable and less dense to those who are skimming for information. Adding certain media like photos, videos and gifs can also make your content look more appealing and engaging to readers.

The most important thing to keep in mind is that your content needs to provide some real information. Readers who are searching the internet for answers will want to engage with content that meets their needs and addresses their questions directly.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Beat Your Blogging Blues

Do you have a case of the “Mondays”? Well, you don’t have to… at least when it comes to blogging. If you’re feeling bored, frustrated or uninspired, there are plenty of ways to get that excitement going and brain stimulation going on. But that takes work… so we’ve done it for you! Check out 5 tips you can use right now to beat your blogging blues.

1) Think in hashtags: Everyone on Twitter, Instagram and Google + is doing it. So, why aren’t you? Using words or phrases you would hashtag may help you think of something funny, insightful or interesting you can relate back to your topic. You can always search said hashtags and get ideas. As annoying as they can be, hashtags can get your creative juices flowing again. Besides, #YOLO.

2) Think of an abstract connection and make it happen: Want to connect a certain topic to lessons learned from your favorite movie or lyrics to your favorite song? Just do it! Sometimes, you just need an ending and you can fill in the cracks a long the way. If you need more catchy title ideas, check out our previous post on Cracked.com

3) Freewrite and brainstorm: Give yourself 10 minutes to write whatever comes to mind on a certain topic. You might have words, whole phrases, ramblings or even doodles written down. The purpose of these exercises is to think without restrictions and gather your thoughts up so that you can convey them in a meaningful fashion later.

4) Keep a journal: Everyday objects, tasks and people watching can give you ideas for writing. Sometimes, a good idea will come to me and I might forget it in passing. The best way to keep these points of inspiration is to write them down, whether it’s in a journal, on your phone, or even on your hand! It’s like waking up from a strange dream, it’s hard to remember unless you actually put it down on paper!

5) Keyword research: As boring as it sounds, Google’s Keyword Tool is a safe but sure way to gather ideas for writing. When you input a word or phrase, it will generate different phrases that you can specify to your needs. This will also give you synonyms and related phrases to use so that you aren’t repeating the same thing over and over again.

Have other tips you think we should know about? Let us know what you like to do when you’ve hit a writing slump.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.