Obsessed with data and search insights? Just your luck! Last week, Google announced its beta release of Universal Analytics to all Analytics users. Better tools and analysis means that you’ll be able to do more for your website and visitors. A business can now follow visitors, from their first visit to their first purchase and beyond. The new features allow businesses to better track and integrate their online marketing campaigns with offline campaigns. And as their blog post showcases, it will help businesses with:
“- Understanding how customers interact with your businesses across many devices and touch-points,
– Insights into the performance of your mobile apps,
– Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
– Improved latency on your site by reducing client-side demands.”
Here are some more things you can look forward to with Universal Analytics. What are you waiting for? Don’t forget to sign-up and try it out if you haven’t already:
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.