Why Should Businesses Blog?

blog

For most people blogging can be seen as an enjoyable way to showcase your creativity. But what about businesses? Is there really a point in business blogging? The answer is, YES – of course!

Blogging is great for your business and you an also express your brand in an unlimited platform. Before all the fancy social media sites were available, blogging was it and nowadays, it’s still the foundation of social sharing. If you’re still  not convinced of the power of blogging, hopefully these reasons will help convince you otherwise!

  1. Attract local customers – If you have a small business, it’s important to be connected to the neighborhood, events and its people. If you’re part of your city/town’s Chamber of Commerce, you can extend your local efforts when blogging. Whether you’re focusing on promoting local business, participating in family events, volunteering for notable causes or just sharing fun company events, blogging  will help give your brand a personal touch. The upside is that you’ll be able to promote this content on multiple social networking sites so that the SEO power doesn’t stop just at your blog.
  2. Dominate the competition – As a small business, you can use blogging to set yourself apart from the competition. Relevant and regular blogging will help if your competitors aren’t blogging (or blogging consistently as you do). Use geographic key terms to get that edge and over time, this permanent asset can bring your site more traffic.
  3. Showcase your knowledge – Learning is a big part of blogging. When you write useful information that’s intended to help others, it also benefits your business. It can reinforce what you already know in your area of expertise, as well as learn more about other things and what your peers are doing.
  4. Serves as a reminder. Forcing yourself to blog can be a pain if you don’t have the time. Ultimately, blogging is a great way to remind customers that you’re still around and that you’re still relevant. Blogging keeps you on your toes and also serves a great self-reminder as to why you’re still in business!

If you can handle blogging in house, more power to you! There are also outside help that can assist with your SEO  efforts. Contact us if you’re interested in how blogging and keyword advertising can help your business grow.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Coming Up with a Plan for Organic SEO

Do you ever come across the label, “One size fits all”? Not only is it frustrating but most of the time, it doesn’t even hold true! Instead of opting for a generic plan for tackling SEO, why not take the time to see what will work best for you? The biggest problem that many have is not knowing where to start or what efforts are enough to help your success. Although a reputable SEO company can’t guarantee your success, your hard work and consistency will pay off in the end.

Investing in Keyword Research
This is an important starting place. Maybe you want to set aside 5, 10, or even 20 keywords that you’d like to concentrate on. Instead of going for a wide variety of words, it can be beneficial to focus on some top terms if there is not a lot of competition in your field. The opposite holds true if you want to get more aggressive with your efforts. Lisa Barone wrote an easy-to-follow article for beginning your keyword research. With free tools from Google and unlimited online resources, there’s no reason for you NOT to get started today.

Moving Onto SEO Content
Now that you know what keywords you want to optimize, it’s time to focus on SEO content. It may be difficult to deliver a steady stream of relevant content. Many companies find it more efficient to enlist the help of copywriters who are knowledgeable in the field. Whether it is keeping up with industry news, voicing your opinion, or plain FAQ’s, these textual gems will help link your site to the significant keywords that you want to be associated with. Marketing experts can’t stress this enough – content is king.

Let’s Get Technical
Search engine optimization works to help your site gain more visibility. This doesn’t happen out of happenstance and you should familiarize yourself with the more technical aspects of organic SEO. Don’t know the difference between title and meta tags? Forget to add relevant keywords to your headings? Did you know you can even add alt tags to make your pictures more search engine friendly? If you aren’t utilizing these fields, just think of all the potential visibility you’re missing out on!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What’s SEO content?

So, what’s SEO Content? Let’s get right to it. Over the last several years, search engines continue to change their algorithms so they can provide the most relevant content to the end user searching. Search marketing firms have had all types of tactics to get better results in the search engines for organic results or natural listings. Some have worked well and others have failed. Some have in a way tricked search engines to rank pages higher in the search engines. This is referred to black hat SEO. White hat SEO is following all the criteria for search engines.

Today, most SEO campaigns consist of SEO content. Let’s say you are targeting 40 keywords. You must have relevant content pages on your site that relate to these target keywords. These pages will not always be your general website pages such as about, FAQ, or contact. If your optimizing a site for vintage cars, for example, than you would need to have content that is relevant to this topic. You might have an articles section on your site that touches on your 40 keywords.

Now, it’s important not go overboard on the times you mention your target keywords on these SEO content pages. In some cases this can actually hurt your results in the search engines. When SEO first started being done for websites you could just take your keyword and mention it hundreds of times on a page and that page would come up high in the rankings. That is not the case today.

So, what if you’re not a writer? You can hire a freelance writer and assign them your SEO content or you can hire a company to write these articles for you. We at emarketed offer this service.  Prices can range from $75 to $200 a page. Remember though that these do not have to be your main pages on your site and can be kept out of view for the most part if your concerned about that. The goal of these pages is to get found for your target words which will drive you traffic to your website. Once someone has gotten to your site they will be able to click through to your main pages if they’re interested in what you have to offer.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.