Why You Need to Invest in Local SEO

Why You Need to Invest in Local SEO

Investing in local search because of having a local business makes sense. Many people looking for services near them such as dentists, restaurant owners, or plumbers take their search to Google. The top rankings there are the ones getting the business. Without optimizing your website for local SEO, you’re missing out.

We’ve created a list of some of the most powerful techniques you can use to rank your website locally. This will help you climb the search engines, rank, and get the great new business. Either follow the tips yourself, or select a professional company like KnP Net Media to do it for you.

What is local SEO?

SEO, or search engine optimization, is the practice of making your website the best choice in Google’s eyes. By using the tips below, you can show Google that you’re the best choice for the service in your area. Local SEO is doing this in a very specific area.

Step 1: Create your Google My Business page.

When you do a local search, you’ll often find the top rankings are linked to a map and have star ratings. These come from a company’s Google My Business page. Anyone can set up one. All you need to do is to register your company. When you add your details, Google will verify you by sending you a letter with a unique code on it. Simply use this code to validate your page, and you’re ready to go. You can then add things like your services and opening hours.

Your customers can also review you. Reviews are keys to getting to the top of Google. By getting a few dozen reviews along with filling out all of your information, you’ll see your business start to show in the local map pack.

Step 2: Optimize your website.

The next step is to optimize your website for the keywords that people are searching for. In local SEO, this will generally be something like ‘service+location’ – for example, plumbers in New York. Take these keywords and add it to the title, headers, and content of your website. This will tell Google that this is what your website is about, and will make it more likely to rank.

Step 3: Use location pages.

Now that you have your homepage set up, you should start adding location pages. These will target other nearby areas, and will help you show up for people not only searching for the city you’re in, but also if they search for a service in a local village near you that you can still service. If you build out lots of these, you can steadily increase the amount of traffic you get, while keeping it all local.

Step 4: Make sure your website is mobile-friendly.

People searching for local services are, more often than not, doing it on the move with their phone. This makes it a must to ensure your website appears well on mobile devices. Google also ranks these websites faster, meaning you’ll get more people finding your website, too.

How Does Social Media Assist SEO?

How Does Social Media Assist SEO?

You may not realize how much social media actually assists with SEO Essex. Many of us just think of it as a platform for people to post selfies, updates of their life, and to stay in contact with their friends; however social media plays many more roles than we originally anticipated, including assisting SEO. Let’s take a closer look at how social media impacts SEO.

Brand Awareness

Many marketers believe that the links from your social accounts, such as Instagram, Twitter and Facebook, has an impact on the ranking of your site. By using social influencers, who use social media more than anyone else, they can post your content with links to your site through their channels or blogs. This link building is a very beneficial way to increase brand awareness through social media.

Social Media Profiles

Potentially, your company already has a social media profile account on various different social media platforms. If you do, this is great, as your social profiles influence the content of your search results. Due to social media profiles having a more personal feel to them, as people can relate to them by having their own profiles, they are a great way to get the personality and tone of your company across to potential clients and customers. You will find that your Twitter or Facebook page will get just as many clicks, possibly even more, than your actual site. So, if you don’t already have a social media profile, make an account, today!

Social Media Is Used As A Search Engine

Not only do people search for things on Google, but they also use social media channels, such as Twitter. People are likely to look up any of your company’s latest news or check out your business through your social media channel, so it is important that you have a clear, and up-to-date social profile, online. Search engine optimization now includes what is searched on social media, not just through original search engines, such as Google.

More Engagement

Social media encourages more engagement form your users, which is a great way to improve your site’s SEO. If the content on your company’s social media profile is shared, it doesn’t necessarily have an impact on your ranking on Google, however, the engagement from your shared content will assist your SEO.

Engagement online is a great way to improve your reputation online, in addition to it being a way to generate leads for your company.

Google And Twitter’s Partnership

Although we aren’t entirely sure what the relationship between Google and Twitter means for the future of search and social marketing, we do know that we have regularly seen relevant tweets for branded searches in Google’s search results.

Twitter posts appearing in the search results, unfortunately don’t assist your site’s SEO – but it will have an impact on your brand awareness.

Taking all of these points into consideration, social media does assist SEO in ways that you may not have originally thought of. Having social media accounts for your company/business is a really beneficial move to make, as it will improve the traffic that visits your site, through visiting your social profile first.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Time for Your Semi-Annual Website Audit

Dreading today’s trip to the dentist has lead me to thinking about one thing: what do dental appointments and website audits have in common? They’re both something you should get done at least twice a year! If it’s something that you’ve been putting off, it should be even more of a motivation to make things right. Here are a few reasons why:

One Thing at a Time
Whether it’s a tooth or a webpage, it’s important to set up a schedule for examining each element thoroughly every once in awhile. A good web page doesn’t stay good if it remains untouched and ignored for a long period of time. You might have content that’s outdated or no longer relevant or even pages that were written for the sake of SEO (pre-Panda and Penguin days).

Fresh content with social signals are crucial to showing that your website is relevant and authoritative. Examining your website in pieces is just as important as looking at things as a whole. And setting up a schedule makes it more manageable to analyze the content on your website.

Buildup is No Good
When examining portions of your website, you might find things that will surprise you: slow-loading images that were never optimized properly; unorganized code; bulky navigation; unnecessarily spammy lists of links and so on. Regular cleaning helps us get rid of the things that our website don’t need, so don’t feel like you need to hoard so much junk on your site.

This happens often on main landing pages and especially home pages. While it’s natural to feel like you want to show visitors everything at once, streamlining your content will enhance user experience. Keep it simple and avoid buildup that accumulate over the years.

Practice Good Techniques
Make sure to read Google’s official Webmaster Guidelines and to always think ‘white hat’. Remember, bad website practices are risky and don’t last in the long run. Best practices for online marketing don’t just apply to on-site SEO. It also includes: web design, social media, off-site SEO and any other type of relationship building that ties back to your brand!

Prevention is Key
Although it feels like it, checkups aren’t meant to torture you but to spare you the pain of something worse along the way. If you’re the kind of person with a ‘set it and forget it’ mentality, it’s time to be more aware of your website’s potential. Be consistent and work regularly to improve your website. It’s much better than rushing to get things done and then letting it sit for months or years. The nature of today’s SEO is active, continuous and never truly “done”.  There is always more work to be done and different (and creative ways) to make your website better.

Not feeling so great about the current state of your website’s health? Fill out your free website analysis and call (323) 340-4010 for a free consultation today.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What’s the Key to Keyword Density?

keyword density

Like many things in the world of SEO, keyword density is a highly debated topic – especially in the wake of these online Panda updates. With all the sites that have been hit with less traffic, people are scrambling for ways to better optimize their content.

The way I like to see it, keyword density is still an important part of copywriting but not in a way that it was say… 10 years ago. Instead of focusing on hitting an “ideal” percentage, keyword density should be a measure of how you shouldn’t over optimize your content. For example, if you have a 200 word blurb about dog shoes and the word “dog shoes” is mentioned 20 times… you’re going to have a problem with natural readability and you don’t need a percentage to tell you that.

SEObook’s free keyword density analyzer tool is a good place to start when looking at your own content, as well as your competitors’. You can view percentages for individual pages based on repeating keywords and even phrases up to 3 words long. But remember, even in Google’s own words, your keyword density percentage shouldn’t be a big deal if you’re doing what you should be doing in the first place – optimizing for the user.

Some common sense ways are to search and highlight keywords you’re optimizing for on a single page. If you feel there are too many highlights, you’re probably right. Depending on the length, you can cut back when necessary. If you have a good 5 paragraphs, is it really necessary to mention an exact match keyword more than 5 times? Are you stuffing with other keywords such as location terms? With effective writing for SEO content, variation and synonyms are more important than repeatedly matching the exact term on the same page (and throughout your site for that matter).

This is all about building a “natural” link profile, or at least what Google perceives to be natural. One thing is for sure though, when you are too focused on the technical aspects of your content, it will reflect in your writing. Customers can tell and search engines can also get a sense of this and your site will suffer. The key takeaway is to use keyword density as an informative tool, not as a guideline to measure or gauge your ranking success.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.