Your social media profiles are an online representation of yourself and your brand. This is why it’s so important to remember NOT to go overboard when it comes to self promotion. Not only will it annoy your customers but it can also drive them away.
But I’m Just Networking…
It’s unbelievable actually. Can you believe that some people still think shameless self-promotion is synonymous with “social networking” or even “social media marketing”? Instead of looking at it from only a sales perspective, you also need to consider that it helps to create brand buzz in your specific industry. It’s also helpful to improve customer loyalty and perception of your brand.
How to Avoid the Narcissism
This isn’t very easy as the nature of social media is pretty narcissistic. With phrases like “Follow Me on Twitter” and “Like Us on Facebook”, it doesn’t get any more self-serving. You can put your own spin on it: how about “Join” or “Connect”, instead? Ask your fans and followers questions and appreciate their input.
Things to Remember
It’s very cheesy but customers are number one. Instead of using social media all the time for self-promotion, think of it as a way to build connections so that fans can trust you before they buy.
Do you have any good examples of brands that shamelessly self-promote?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.