Facebook announced Graph Search last month and there’s been a lot of buzz to what it is, how it affects user privacy and if it’s really going to change the face of search. (You can sign up to join the waiting list for the beta version now.)
What is it?
Simply put, Graph Search helps you better find people, places and things you’re interested in. Perhaps, this is finally Facebook’s answer to Google + and Twitter’s recent updates, but one thing is for sure, they want to make a good impression on investors since stocks have started sliding.
In Mark Zuckerberg’s on words, “Graph search is designed to take a precise query and return to you the answer, not links to other places where you might get the answer.”
What about my privacy settings?
According to Facebook, each user will see different results. Regardless of what Facebook reveals (or doesn’t), it’s important to be aware of what you put on your profile and what can be seen, especially if there’s a bug or glitch that potentially reveal more than you’re comfortable with to the public eye. Here’s a quote that is a good summary for those who are concerned with their privacy on Facebook:
“So, no, Facebook Graph search isn’t notable just because it can help you find a nice restaurant or a pleasant place to get a drink. It marks another step into a future where corporations are able to peer inside our lives to a far greater extent than we would ever allow a government to do.” (Read more here.)
What does the future hold?
Current employers of people who like Racism, Married people who like Prostitutes and so on. Take a look at more actual Facebook Graph searches. It’s no wonder that some people are mocking Graph Search for its invasion of privacy. It’s not really clear what Graph Search can do for businesses but it can help from an HR and reputation point of view.
Although we haven’t gotten our hands on the new Graph Search yet, it will be definitely interesting to see what the fuss is about. Sign up and let us know what your trial run is like!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.