Since most people feel that SEO and PPC are two different strategies, they often feel that they can only go with one option. And this is where most people get it wrong – SEO and PPC work best when combined to help you meet a common goal at the end.
But how does it work? If you’re skeptical about using these two services at once, here’s a better way to look at how the two help each other out.
The Groundwork of SEO
When you start with SEO, it’s a permanent asset that will help your website content become more visible to search engines and targeted visitors. It’s best to have a list of desirable keywords that you’re targeting so that you know how to precisely track your progress. Depending on your industry, it may be more difficult to compete with certain terms. While SEO can only do so much to give you an overview of the best keywords to use, PPC can be a powerful tool to narrow down that list.
Pay Per Click Helps Your Optimization Strategy
As we’ve talked about before, broad search terms tend to be the most competitive ones. This usually means that they’re more expensive when it comes to cost per click. Using PPC’s insight on longer tail searches might look at less traffic but it will certainly help you reach more qualified customers who know and want what they’re looking for. Customer preference and search behaviors fluctuate and PPC can also help you see which areas of your business you should focus on promoting. No more wasted effort here!
A Recipe of Success
Establishing a strong SEO reputation by consistently creating unique content will help your site in the long run. This can also improve your website’s quality score and give you better leverage when (and if) you do decide to start with your PPC campaign. A good pay per click landing page = happy customer. In the end, SEO and PPC shouldn’t really been seen as two entirely different strategies, as they work well together to help create a more cohesive marketing goal in the end.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.