Privacy policies have been changing rapidly as people are getting their inboxes flooded with requests to view new terms and conditions. Developers are changing their privacy policies in order to comply with new laws regulating user privacy. The General Data and Protection Regulation is a recent law that gives users new data protection rights and organizations that don’t comply could be faced with significant fines.
The emails that companies have been sending out regarding their privacy policies contain important information to users so that they are aware of how their data is being used. The new law requires that companies have user consent in order to collect their data and that users should only be required to share data that is necessary to make their services work. If a company wants to use data that is not essential information then users can deny them consent.
Although companies will be fined for not complying with the law, most are trying to find ways to get consent to collect as much data as possible for advertising revenue. They may make it much easier to give consent than it is to opt out which is one way of persuading people to provide them with the data that they want. Some companies are even stating that continued use of their service implies consent which makes it difficult for users to say no.
It is important for users to understand when they are giving consent and what they are actually consenting to in order for the law to truly protect user privacy rights. Reading through emails and notifications before consenting to how their data is used is essential for every user. Make sure to be informed about your data protection rights and only give consent for essential information to be used by any particular service.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.