The Top Digital Marketing Trends to Watch in 2019

The new year is fast approaching, and with it, a dramatic shift in the digital marketing landscape encompassing social media, PPC, content marketing, and SEO. If you are a website owner or a digital entrepreneur, knowing which marketing trends are quickly gaining momentum will help you adjust your own digital marketing strategies accordingly. Just remember that while it is important to keep these trends in perspective, it is just as important to experiment outside of the mainstream and start your own trends.

Artificial Intelligence

Artificial intelligence or AI is poised to take over numerous industries, including digital marketing. AI is now being used by a number of major businesses to analyze consumer behavior and search patterns, with the use of information obtained from social media and blog posts. AI helps these businesses understand how users discover their products and services and how they can improve user experience.

The Top Digital Marketing Trends to Watch in 2019Chatbots are one popular example of this. Chatbots are programs that are designed to mimic human interaction through audio or text. They have come a long way since they were first developed in the 1960’s. Chatbots that are powered by AI today are becoming more and more effective at resolving complex concerns or requests as they are allowed to learn from customer conversations. Nevertheless, there is still a place for actual and real human interaction. For example, click here to find out how real human interactions are still king in the realm of website traffic.  

Voice Search

With Siri, Alexa, and other similar voice assistance, companies are rethinking their digital marketing strategies in order to integrate voice search. Research shows that 50 percent of all search will be voice searches by the year 2020. Currently, more than 20 percent of mobile searches on Google are voice searches. Clearly, this is a trend that is quickly making its impact on the digital marketing world.

As the capacity of personal assistant devices to recognize human speech is improving, tailoring SEO strategy for voice search is essential. This is critical, especially given the fact that personal assistants like Siri will only show a few results for a voice search, compared to the hundreds of pages of results that are usually shown by search engines. To find out how you can improve your traffic for voice queries, visit us.

Interactive Content

According to studies, an overwhelming number of content marketers claim that interactive content tends to gain more attention compared to static content. Interactive content refers to content that involves the participation of the site visitor. It is believed to be a better way to inform, interest, and draw in an audience, with some statistics asserting that interactive content converts buyers 70 percent of the time, compared to only 36 percent for traditional, passive content.

Some of the top kinds of interactive content include assessments, calculators, contests, quizzes, and interactive infographics. Quizzes, in particular, are favored by many websites and digital marketers because people like to share their results on their social media pages, thereby increasing visibility.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

3 Remarkable PPC Studies From 2018

3 Remarkable PPC Studies From 2018

In the PPC business, data makes the world go ‘round. Things can change in the blink of an eye, but the good news is that results can be measured easily through hard data. The problem is, that data is not always readily available. Many companies hoard the data from their PPC case studies or put it behind paywalls, and with good reason. The data on good PPC ads can give an important edge over the competition.

All that being said, however, you needn’t worry. Push Group an award winning London based PPC agency stays up to date on all the cutting edge research being done in the world of PPC ads.

They’ve tracked down three remarkable PPC studies that took place in 2018, all with interesting and important data from the latest in this field.

1. This case study on how to get a good quality score

This study focused on using the AdWords performance grader to find what the common characteristics were in a high quality score account. It found that these accounts had five shared characteristics: good click-through rates, high use of long-tail keywords, ad text optimization that was ongoing, a high amount of dedicated account activity, and perfectly following best practices.

This is important because it shows us what work realistically needs to go into getting a high quality score, which makes a big differences in PPC campaigns. Our agency is dedicated to staying up to date on these best practices. With a good quality score, a company’s cost per click can be greatly reduced, resulting in more benefit for less money.

2. This study done on the company Orangeries UK

Studies done on PPC campaigns for specific companies can tell us a lot. In this case, Orangeries UK was suffering from “no organic position, poor enquiry volumes, poor conversion rates, [and an] expensive adwords campaign.” The company that they approached to run their PPC campaign put several strategies into action that were ultimately successful in improving the PPC campaign and saving Orangeries UK money that they were able to put towards other areas.

To do this, the ad agency “designed a new, fast loading, responsive website”. In addition to that, they also put effort into integrating new keywords, as well as installing advanced tracking code.

With these and other techniques, they found they were able to improve traffic a whopping 2115% over less than a year, with 300 unique visitors a day. They also increased lead, improved conversion rate and quality score, and reduced the amount that Orangeries UK had to spend on PPC. Great results!

3. This one done on PPC for MF Fire

MF Fire is something of a niche company, designing and engineering fire products through the latest science. One of their crowns is the Catalyst, “the world’s first and only smart and efficient in-home wood burning stove.” The problem was, being the world’s first there was not a lot of awareness about this product. MF Fire needed to communicate to customers what the product was and how they could benefit from it.

The marketing company developed four key search terms that drew more traffic to the site. Once they had those terms, they created one more landing page to catch traffic with more general searches like “best wood stove”. Then they were able to launch a remarketing strategy that focused on ads to customers targeted by which landing page they had visited.

This strategy had a huge impact for the company, resulting in a greater online presence as well as a 267% increase in PPC traffic, a 59% increase in branded traffic, a 23% decrease in bounce rate, and a 170% increase in total conversions.

The right PPC strategy can truly make a huge difference in PPC spending, as well as web presence and overall sales.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Small Business and PPC Belong Together

Small Business and PPC Belong Together

Small businesses are often looking for ways to quickly increase growth and brand awareness through more consistent search result traffic. Although there are many available options to boost traffic online, pay per click ads are usually the most reliable way to immediately see positive results. PPC can have great benefits for small businesses who are looking to compete online with bigger companies.

A pay per click ad essentially is a way for you to ensure that your website will appear at the very top of a search based on certain keywords. You will pay a set “bid” amount every time your ad is clicked on by a user. It can prove to be a very cost effective way to guarantee that you will get more traffic to your site.

For small businesses, PPC ads provide much faster results than organic SEO which can take some time to be effective. Even though PPC ads are temporary, they can be useful if you are hoping to advertise a particular product or event or even if you simply want people to become more familiar with your brand. PPC ads create more brand recognition among your target audience even if not everyone is clicking on the ad.

PPC is perfect for small companies because they can use long tail keywords to reach specific customers and stay competitive in your market. Pay per click ads also tend to have a high return on investment allowing you to increase conversions on your website and build a bigger customer base. Lastly, they also provide businesses with measurable results with data you can analyze including clicks, views, visits, sales and profit.

Getting started with tools like Google Ads can be a simple solution to reaching a bigger audience and experiencing the benefits of PPC ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Creating an Effective Call to Action

Creating an Effective Call to Action

As compelling as your content may be, without a call to action you risk losing potentially interested customers. A call to action is essentially a line of copy telling your readers what you want them to do whether it is to visit the store, call your company or make a purchase online. If you are able to create the right kind of copy as part of your call to action or CTA you are more likely to see an increase in conversions.

Intriguing copy does not have to push too hard to make a sale but it should be direct enough that readers feel interested in following through. A balanced and effective call to action can lead to new subscribers and customers that help build your business.

Appealing and Direct Copycall to action button marketing online design page

A call to action should be both personable and persuasive, giving the reader a concrete reason why they should move forward. If you have written some interesting and informative content, at the end of the article you can include a link that will tell them where to learn more. Instead of writing something like “If you are interested in learning more click here” you can be more direct and say “Click here to buy this book and become an expert”.

The second type of call to action speaks personally to the reader and gives them an expectation and a reason to complete the transaction. It is also important to provide obvious and sometimes detailed instructions on how to take advantage of your offer because most people on the internet are busy surfing through multiple websites simultaneously. You need a call to action that tells readers where to click so you can quickly convert them to a customer.

Visually Enhancing a Call to Action

Sometimes creating an obvious call to action for busy readers can mean making something that stands out from your other content. An effective CTA will probably be the first thing a person notices when they skim the page and will lead them to read the rest of the content. While the actual copy of your CTA is important, consider visually how to attract readers with unique font or text size so that it appears differently than everything else on the page.

bCTAs should be simple statements that avoid too much of a sales tone so that readers know what to expect but are not put off by the language. When you think of how to execute a call to action, imagine yourself as the buyer and identify what might be interesting to you or would cause you to respond. An effective call to action considers what the reader is looking for and how to capture their attention.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Digital Media Jargon and Vocab Cheat Sheet

 

Digital Media Jargon and Vocab Cheat SheetThe world of digital marketing can be difficult to navigate if you haven’t had much experience with it and aren’t familiar with the terms. Knowing key definitions can help you make sense of digital media as you start to learn more about how to advertise and produce content online. Here are some important terms to know:

Conversion– When a user online successfully completes an action on your website. Usually it means that a customer has bought something from your website but it could also mean that they have downloaded or read something.

Engagement- This term is important in relation to social media websites because it is a way to quantify how often people are interacting with your post. Engagement means communication with social media users through comments, likes or shares.

Influence/Influencer – An influencer is usually someone who has a large following on their channel, lots of engagement and who is considered an expert in their brand. It is often someone in a niche market who can influence their followers to try out or buy certain products that they recommend.

Click through Rate- When purchasing a paid advertisement, the click through rate refers to the number of clicks your ad receives divided by the number of times your ad is shown in search engines. It is a good indicator of how relevant your ad is and gauge its overall success.

ROI- In digital marketing, ROI stands for “return on investment” and simply refers to how much money you make after your initial investment on an advertisement. If you make twice as much money as you spent on an advertisement then that is considered 100% ROI. The higher the ROI percentage the more successful you can consider that ad investment to be.

There are many other keywords to learn in the realm of digital media but these can help you understand the basics of social media, SEO and paid ads online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is Bing Ads Express?

A few weeks ago, we discussed the idea of “setting and forgetting” PPC ads. Bing Ads Express has made that dream a reality!

bing-ads-express

Within Bing Ads Express, there’s an option for local businesses to utilize pay per click ads without constantly having to worry and micromanage the account. There is a simple three step process to follow and the monthly minimum required is only $50.

How Easy Is it?

Setting up is as easy as claiming your business, writing an ad, adding a payment information and setting a budget. Once it’s set up, your ads will start showing up on Bing (and Yahoo) without a few hours! The catch that Bing Ads Express is currently only available in a few select cities. Those who are lucky enough to be on the network can certainly enjoy the benefits of local PPC.

Who Will Benefit from Bing Ads Express?

Bing Ads Express seems to be aimed at small businesses. The idea is to give business owners an easy option for paid ads with a “lower bar” to enter a highly competitive market. These ad campaigns are meant to be easy and as simple as possible to set up and maintain.

What is Automated with Bing Ads Express?

Just because Bing Ads Express is easy, doesn’t mean that it can’t work to fulfill all your business needs. Bing Ads Express allows business owners to create campaigns complete with ads, ad groups, bids, and different keywords. The campaigns are also adjusted on a daily schedule to best fit your business needs.

Interested?

Emarketed is a Bing Accredited Professional Company. Contact us today about more information on Bing ads.

Read More

Bing Ads Launches Its Own “Express” Program For Local Small Businesses
Bing Ads on Facebook
Bing Ads Express: Finding Local Customers Online Just Got Easier

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Is There Such a Thing As “Set It, and Forget It” PPC?

“Set it, and forget it!” is a phrase that has been made infamous by infomercial guru, Ron Popeil. This phrases has been ingrained into marketing as well as our popular culture. The idea is fantastic – having something do a task and be so convenient that you can just forget about it as it’s working. It’s not uncommon for a business owner to have this type of mentality when it comes to something like a pay per click campaign. An effective paid search campaign typically shouldn’t be set up once and let to run on auto-pilot.

set-forget-pay-per-click

Why You Need to Be Involved

Here are a few reasons why automatic pay per click campaigns aren’t helpful and why it’s useful to have an experienced PPC manager oversee your account:

1) Keep in line with long-term goals – Sometimes, paid ads are a short-term solution for a business that wants to see immediate results. If you don’t play an active role in your own PPC campaign, it might cause you to lose sight of what’s best for your business in the long run. Being aware of your PPC doesn’t mean that you need to personally monitor it hour-by-hour or day-to-day. But depending on your budget, it just might be helpful to have someone you can trust keep an eye on things as often as possible.

2) Optimize the right keywords – Another reason for using paid ads is that your site might not be ranking as high (or at all) for certain desired terms. The purpose in this case is to use PPC ads to give your site a boost where you need it. In the event that organic rankings do kick in, your paid ads might not be so effective if you’re already ranking high organically. You might spend that budget more effectively on other terms and growing your business. But this isn’t something you would know if you’re not regularly up to date with paid ad or organic search positions.

Keywords, optimization

3) Adapt to trends and seasonal changes – Different times of the year may be extremely volatile for businesses. If you’re handling your own PPC account by having it running automatically, it can be easy to forget about these occasions and make certain changes when needed. In hindsight, you may also see extreme changes that won’t make sense or be helpful as that holiday rush period is already over.

4) Keep an eye on effectiveness and efficiency – Effective PPC ads should be about more than hitting your budget of a certain dollar amount a day. If you’re hitting that mark but not seeing any increase in conversions (calls, contact forms, emails), you have to sit down and ask yourself if PPC is really doing what it’s supposed to for your business. Paid ad spend shouldn’t be exactly the same everyday, so why should you run in automatically as if it did?

Paying attention to your PPC campaign means focusing on what works and figuring out what doesn’t so that you can work to improve it or budget your resources into something that will work better.

5) Make PPC work for you, not the other way around – Paid ads can give your business an immediate boost during a dry period. For others, it’s really the lifeblood of the business. Pay per click is a tool that should make online marketing easier and more efficient for a business. If you like the idea of PPC but don’t have the time or skills to run it the right way, it won’t help to start doing it on your own. The idea is to work smarter, not harder!

Find Out More

The idea of setting and forgetting DOES exist. But you should be careful if you choose to go that route. PPC campaigns that are automatically run can be beneficial in certain cases, but not for all businesses. For more information on PPC management, click here and call us at (323) 340-4010 for a free consultation.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Google Event at Emarketed Office!

Do you love Google?
Does Google love you?
Join us next Tuesday March 5th at 10 am for a talk broadcasted live from Google Headquarters.
We’ll be providing food and have room for 20. Please RSVP.  We’ll hold a bagel for you. 🙂

Click here to reserve a spot.

Event Agenda

Live-stream starts at 10 pm PST.

Keeping Up With the Evolving Digital Landscape

Lisa Gevelber,
VP of Americas Marketing, Google

The world is changing. The evolution of technology is giving people the opportunity to do extraordinary things. We’ll share how Google is evolving alongside this changing world, in the way it thinks about its brand and its marketing.

The Zero Moment of Truth: Reaching Customers When It Matters

John Nicoletti,
Director of Agency Development, Google

Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. We call this the Zero Moment of Truth, and we’ll share how this changes the way businesses reach their customers. We’ll talk about reaching the right customers when it matters, with the right message, using Google AdWords.

Working and Winning with an Agency: A Fireside Chat

Bickey Russell,
Head of Channel Managed Agencies, Google

We know small businesses can be hesitant about spending with an agency. We’ll discuss best approaches to working with an agency and what resources the Google is providing agencies to help their clients succeed.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What to Look for in a PPC Company

Los Angeles PPC companyBefore you hire a PPC company or consultant, you should be comfortable and have a general sense of what you want from paid search. Choosing any type of online marketing for your company means that you are making an investment, so do you research ahead of time. Here are a few factors that you’ll want to look into before choosing someone to handle your pay per click campaigns:

ExperienceHow long have you been handling paid search campaigns? What type of customers or industries are you familiar with? Are you an Adwords qualified company? These are all important questions to think about. Every industry is different and for many small businesses, the sectors can be competitive. When it comes down to keeping on budget for a price per click on a daily basis, experience counts.

Costs and Budget – Someone who is inexperienced in handling different types of paid search budgets can easily make a mistake. These oversights can add up really quickly and get expensive real fast. That’s why it’s helpful to have a company who is dedicated to monitoring your PPC account throughout the day and ensure that you won’t go over budget. You might have a set amount that you’re willing to go over budget if you’re getting good, relevant clicks/calls. These are all crucial things to discuss with your PPC manager.

Keyword Research – Choosing the right keywords is SO important in PPC campaigns. You can’t just throw around broad and general terms that you might incorporate into your organic campaign. If your keywords aren’t relevant and your ads get a lot of impressions but few clicks, this can decrease your overall quality score. Make sure to ask your PPC manager about optimization and testing for different pay per click landing pages to see which ones works best.

Communication – Don’t be afraid to ask your PPC company about their track record and what can they do to improve your campaigns. Find out if they attend any events or webinars to keep up with the changing industry. Most of all, make sure that they are ready and willing to answer any questions and comments that you have regarding your account. Search budgets can change with a moment’s notice and it’s important to have a company who is on your side.

If you have any questions about pay per click or would like to see if it can help your small business, don’t hesitate to contact us today!

Read more about PPC campaigns with these helpful articles:
25 Tips For Giving Your PPC Campaigns a Boost
Find your audience with the Google Display Network
Google +1 Is Changing the Face of PPC. Are You Ready?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.