Can you believe it’s December already? If you haven’t already, it’s time to think about some seasonal specials that can help bring more customers to your business during this Christmas season. Depending on the different retail forecasts you look at, online sales are expected to rise up to 15%. What are you doing to prepare your online store for the surge of shoppers? Here are a few online promotions to think about:
Free shipping: Free shipping is enticing for customers who don’t want to actually go out to get their shopping done. Online stores also offer more variety in products than those that can be found in stores. You can encourage shoppers with free shipping after a minimum purchase of a set dollar amount.
Reward loyalty: From frozen yogurt to car washes, many businesses are taking advantage of punch cards that reward multiple visits. This doesn’t just apply to chain stores or big businesses. I visited my local jewelry for a battery replacement and was happy to find that he was giving out cards that offered 1 free replacement after 10 replacements.
BOGO: Also known as ‘buy one, get one free’ or ‘buy one, get one half off’. Customers love to see the word “free” and this will encourage them to look at other options to qualify for this special.
You can get more ideas from Stamps.com’s analysis of last year’s shopping season.
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Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.