3 Remarkable PPC Studies From 2018

3 Remarkable PPC Studies From 2018

In the PPC business, data makes the world go ‘round. Things can change in the blink of an eye, but the good news is that results can be measured easily through hard data. The problem is, that data is not always readily available. Many companies hoard the data from their PPC case studies or put it behind paywalls, and with good reason. The data on good PPC ads can give an important edge over the competition.

All that being said, however, you needn’t worry. Push Group an award winning London based PPC agency stays up to date on all the cutting edge research being done in the world of PPC ads.

They’ve tracked down three remarkable PPC studies that took place in 2018, all with interesting and important data from the latest in this field.

1. This case study on how to get a good quality score

This study focused on using the AdWords performance grader to find what the common characteristics were in a high quality score account. It found that these accounts had five shared characteristics: good click-through rates, high use of long-tail keywords, ad text optimization that was ongoing, a high amount of dedicated account activity, and perfectly following best practices.

This is important because it shows us what work realistically needs to go into getting a high quality score, which makes a big differences in PPC campaigns. Our agency is dedicated to staying up to date on these best practices. With a good quality score, a company’s cost per click can be greatly reduced, resulting in more benefit for less money.

2. This study done on the company Orangeries UK

Studies done on PPC campaigns for specific companies can tell us a lot. In this case, Orangeries UK was suffering from “no organic position, poor enquiry volumes, poor conversion rates, [and an] expensive adwords campaign.” The company that they approached to run their PPC campaign put several strategies into action that were ultimately successful in improving the PPC campaign and saving Orangeries UK money that they were able to put towards other areas.

To do this, the ad agency “designed a new, fast loading, responsive website”. In addition to that, they also put effort into integrating new keywords, as well as installing advanced tracking code.

With these and other techniques, they found they were able to improve traffic a whopping 2115% over less than a year, with 300 unique visitors a day. They also increased lead, improved conversion rate and quality score, and reduced the amount that Orangeries UK had to spend on PPC. Great results!

3. This one done on PPC for MF Fire

MF Fire is something of a niche company, designing and engineering fire products through the latest science. One of their crowns is the Catalyst, “the world’s first and only smart and efficient in-home wood burning stove.” The problem was, being the world’s first there was not a lot of awareness about this product. MF Fire needed to communicate to customers what the product was and how they could benefit from it.

The marketing company developed four key search terms that drew more traffic to the site. Once they had those terms, they created one more landing page to catch traffic with more general searches like “best wood stove”. Then they were able to launch a remarketing strategy that focused on ads to customers targeted by which landing page they had visited.

This strategy had a huge impact for the company, resulting in a greater online presence as well as a 267% increase in PPC traffic, a 59% increase in branded traffic, a 23% decrease in bounce rate, and a 170% increase in total conversions.

The right PPC strategy can truly make a huge difference in PPC spending, as well as web presence and overall sales.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Small Business and PPC Belong Together

Small Business and PPC Belong Together

Small businesses are often looking for ways to quickly increase growth and brand awareness through more consistent search result traffic. Although there are many available options to boost traffic online, pay per click ads are usually the most reliable way to immediately see positive results. PPC can have great benefits for small businesses who are looking to compete online with bigger companies.

A pay per click ad essentially is a way for you to ensure that your website will appear at the very top of a search based on certain keywords. You will pay a set “bid” amount every time your ad is clicked on by a user. It can prove to be a very cost effective way to guarantee that you will get more traffic to your site.

For small businesses, PPC ads provide much faster results than organic SEO which can take some time to be effective. Even though PPC ads are temporary, they can be useful if you are hoping to advertise a particular product or event or even if you simply want people to become more familiar with your brand. PPC ads create more brand recognition among your target audience even if not everyone is clicking on the ad.

PPC is perfect for small companies because they can use long tail keywords to reach specific customers and stay competitive in your market. Pay per click ads also tend to have a high return on investment allowing you to increase conversions on your website and build a bigger customer base. Lastly, they also provide businesses with measurable results with data you can analyze including clicks, views, visits, sales and profit.

Getting started with tools like Google Ads can be a simple solution to reaching a bigger audience and experiencing the benefits of PPC ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Excited for Bing’s Product Ads?

Are you a retailer or e-commerce store owner? You’ll be happy to hear that Bing has announced the launch of product ads in quarter 3, later this year. From their blog:

Product Ads pulls inventory from an advertiser’s real-time product catalog and creates the new rich ad format – delivering key details of the product offer that a user would need to make an informed decision before clicking to the advertiser’s site.

Take a sneak peak at what to expect:

Have questions about running a paid ad campaign on Bing? Contact us, we’re Accredited Professionals with Bing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

More Clicks on Paid Ads after Penguin/Panda?

Google recently released second quarter financial earnings for 2012 and the results have some webmasters thinking… What does a 42% increase in revenue (over the second quarter of 2011) really mean?

Since the dreaded Penguin and Panda updates, most SEOs agree that results haven’t been as relevant and that bad organic search results are leading users to click on paid ads.

In fact, Wordstream just came out with a clever infographic detailing paid vs organic listings. Did you know that 45.5% of people can’t identify paid ads if they aren’t shown in the right column? Many paid ads now take the top shelf space on top of organic listings and it’s no surprise that people can’t tell the difference… which can easily explain the rise in PPC ad clicks.

To make things harder on SEOs, information on Google Analytics keeps changing (due to privacy settings in browsers), which makes it harder for to get visitor info on keyword data. And as you can guess, the only way to get this “true” data is through AdWords.

So, what’s the moral of this story? Don’t put all your eggs in one basket. Even if you’ve invested in an organic SEO campaign, you can’t expect it to be the only thing to boost business. It helps to supplement it with other strategies including: social media, video marketing, traditional offline marketing, word of mouth advertising and paid ads. Think of these assets as your business portfolio and diversify!

Have any questions about search engine optimization or paid ads? Don’t hesitate to consult with our PPC company about starting a paid search campaign today. Free consultations – 323-340-4010.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Keyword Trends on Yahoo! Search Clues

Yahoo! always seems be overshadowed by the giant that is Google, so it’s good to see something new from them.

Yahoo! Search Clues allows users to search keyword trends over time. You can also see demographics such as: age, gender, income and location. Pretty neat right? And it can definitely come in handy on your PPC or SEO campaigns.

I think the visual comparison between PPC and SEO is cool and probably accurate. Don’t you think? SEO is more of a consistent and long term tactic while paid search can fluctuate depending on different factors.

What will you use it for?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Pay Per Click Advertising Questions Answered

Emarketed pay per click advertising PPCAre you interested in learning more about how your business can benefit from a pay per click campaign? Join our PPC manager, Dillon Zachara, as he answers the top 5 questions about pay per click advertising.

1) What are some advantages of having an agency manage your PPC campaign rather than doing it yourself?

One, search agency’s have already gone through the process of finding certified professionals that have the skills to optimize and manage a PPC campaign in a way that will maximize business opportunities. An agency also has dedicated representatives at the major search engines that can be contacted directly and quickly when technical issues arise. Finally, web marketing agency’s generally have more resources and tools for research available than individuals do, leading to a higher quality ad campaign.

2) What are the top misconceptions that people have about PPC?

The top misconception is probably that you can just choose a bunch of keywords, toss them in one ad group and one campaign, write an ad or two, and let it run without tweaking it. While this may seem obvious to some who’ve done work with PPC, it isn’t known or practiced by many newcomers to the trade.

3) Tips for creating effective PPC ads?

Ad copy is incredibly important and often gets overlooked. Always A/B split test ads, having more than one running to test for the optimal copy. Everyone managing a PPC campaign should also look into new developments, such as adding addresses for local ads and sitelinks in ad copy. Also with mobile searches becoming increasingly popular, always add a phone number and enable the click-to-call option. Finally, make sure your landing pages look great, otherwise your money is being wasted on a click that won’t convert.

4) What are some common mistakes inexperienced marketers make regarding PPC?

In general, I would say the most common pitfall is just not checking a campaign enough. I like to look through what is happening both in Adwords and Analytics at least once/day for each campaign. That doesn’t necessarily mean that changes should be made that often, but each time the stats are analyzed, a bit more information is being gathered in order to make the correct change/adjustment when necessary.

That pitfall can go the other way too though, where businesses make way too many changes and don’t allow a campaign to find it’s ‘sweet spot’. PPC is all about finding the right balance between keywords, bids, ad copy, running times, and geo-targets. If you make a change and then undo it after only 20 clicks or so, you’re not letting the affects of that change be realized.

5) Favorite and least favorite aspects of PPC?

My favorite aspect of PPC is the amount of control and flexibility you can have over what is happening within the campaign. I love being able to change who sees any particular ad in a matter of minutes. Close after that, my next favorite aspect is the detail and specificity that you can get with reports in PPC campaigns. I also really enjoy monitoring the constant upgrades and changes in the industry. Right now is really an exciting time for PPC search advertising!

My least favorite aspect would probably be the fact that you can’t physically see who is clicking on an ad. Obviously this won’t be changing anytime soon, but the lack of personal interaction can be a little frustrating.

Learn more about how PPC consultants can help your business today. Dillon will be more than happy to answer some of your  burning questions, so feel free to ask!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Organic SEO vs. PPC

seo-vs-pccThe ongoing debate between organic SEO and PPC has continued to be a hot topic among many website creators.  The debate between using organic SEO or Pay Per Click continues to be hot with ups and downs to both of them.  Which one is best?  Some experts say that both organic and paid searches are important.  They are both important for the success of a website and business advertising on the web.  Organic SEO is accomplished by optimizing your webpage and using link popularity by acquiring links that direct people to your site and the optimization gives the site higher rankings based on your chosen keywords and popularity based on its links.

PPC advertising is when you actually buy clicks or visitors from a search engine.  PPC is a market place and you are buying clients and selling then a product at a profit that hopefully lets you dominate the marketplace .The keywords are bid for or you are buying them.  Anytime you are making money organically it is a good idea to try it on the PPC side.  One of the most important things to think about is the time in which the results are needed.  One of the downfalls of organic or natural marketing is that it takes time to see the impact of linking and other organic SEO techniques.  Every site would benefit from organic SEO and traffic is great from all businesses.  In terms of putting resources into organic SEO, the kind of sites that can benefit from this type of campaign are those who need a large audience and a larger body of traffic.  Organic SEO is seen as more trustworthy and be more sincere than PPC.

Professionals recommend that both organic optimization and PPC advertising be used together.  It is very important to know how to stay in front of the competition.  One good way to see if your SEO is working by looking at Google’s quality search ranking for how useful and good any particular website is.  Further, websites that rank high organically are also most likely to be less expensive for pay per click campaigns.

PPC is great if you are starting a new site and you believe in the product it is a faster way to get a greater audience as opposed to natural SEO.  In the meantime it would be wise to get the organic SEO campaign on track drawing from the data that the PPC advertising results have given you.  PPC search results are easier to predict in terms of ROI and can provide immediate results and traffic, and possibly revenue.  Paid placement search is also evolving.  Which sites does PPC or SEO work best for?  SEO works great for blogs while hardly anyone tries to use PPC on a blog.  Ecommerce stores, for instance probably spend 99% on PPC advertising.  Sites not necessarily focused on selling a product are probably better off sticking to SEO.  In conclusion both SEO and PPC offer great tools to webmasters looking to promote their sites.  Keep posted for more articles to come!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.