Creating an Effective Call to Action

Creating an Effective Call to Action

As compelling as your content may be, without a call to action you risk losing potentially interested customers. A call to action is essentially a line of copy telling your readers what you want them to do whether it is to visit the store, call your company or make a purchase online. If you are able to create the right kind of copy as part of your call to action or CTA you are more likely to see an increase in conversions.

Intriguing copy does not have to push too hard to make a sale but it should be direct enough that readers feel interested in following through. A balanced and effective call to action can lead to new subscribers and customers that help build your business.

Appealing and Direct Copycall to action button marketing online design page

A call to action should be both personable and persuasive, giving the reader a concrete reason why they should move forward. If you have written some interesting and informative content, at the end of the article you can include a link that will tell them where to learn more. Instead of writing something like “If you are interested in learning more click here” you can be more direct and say “Click here to buy this book and become an expert”.

The second type of call to action speaks personally to the reader and gives them an expectation and a reason to complete the transaction. It is also important to provide obvious and sometimes detailed instructions on how to take advantage of your offer because most people on the internet are busy surfing through multiple websites simultaneously. You need a call to action that tells readers where to click so you can quickly convert them to a customer.

Visually Enhancing a Call to Action

Sometimes creating an obvious call to action for busy readers can mean making something that stands out from your other content. An effective CTA will probably be the first thing a person notices when they skim the page and will lead them to read the rest of the content. While the actual copy of your CTA is important, consider visually how to attract readers with unique font or text size so that it appears differently than everything else on the page.

bCTAs should be simple statements that avoid too much of a sales tone so that readers know what to expect but are not put off by the language. When you think of how to execute a call to action, imagine yourself as the buyer and identify what might be interesting to you or would cause you to respond. An effective call to action considers what the reader is looking for and how to capture their attention.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

PPC Landing Pages and Quality Score

Google quality score
Have you heard the recent news about pay per click landing pages and how it affects your Quality Score?

Google recently announced some changes they are making to determining Quality Score. After some previous testing in Latin America, Google liked what they saw. These ad quality improvement updates will start rolling out worldwide.

If you take a look at the image to the left, you can see all the different components that make up Quality Score. Google’s recent update means the quality and relevance of your landing page will play a bigger role in determining your Quality Score.

Why?

Although it seems like a canned response, Google’s goal of these making changes is to “improve user experience.”As businesses try to adapt to these changes, they will also be improving their PPC ads to make it easier to find what they’re looking for. In other words, they’ll be doing things that they should be doing in the first place! This means:

– Having original content that is relevant to the user
– Being clear about the nature of your business, customer interaction and your intention of what to do with visitor information
– Having a fast loading and easy-to-navigate. Pop-ups and pop-unders should be kept to a minimum!

If you need more help with your Quality Score and PPC campaign, here are some helpful “Tips for Success” on how to improve your Adwords results posted by Google. Or you can contact a PPC company that is Google Adwords qualified, like Emarketed, today!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.