Why Pinterest Marketing Is Important

Why Pinterest Marketing Is ImportantPinterest is one of most widely used social media websites where people pin their pictures, videos, infographics, and other visuals. It has been a very useful platform for people to share anything that captures their fancy in the form of pin posts. You start out by creating an account on Pinterest and immediately begin creating boards and pins. Pinterest also allows users to follow other people and boards, as well as accrue their own followers. The more followers you acquire, the more exposure your pins, boards, and likes will get. The ratio of Pinterest referrals to a website is much higher than any other social media website. You can even connect your Pinterest page with other social media websites and adjust your settings to automatically share your Pinterest activity with followers on those other sites.

Here are few Pinterest marketing techniques that you can use to successfully promote a brand:

Start a Pinterest business account.

When you start doing marketing on Pinterest, you first need to create a business account on the site. There are no charges for making a Pinterest account. When you create the account, add some basic information about the business. It would be great if you can link to a website, store, or other social media pages.

Create a target pin board.

It is important to create a target pin board because it’s the best place for you to start using your marketing strategies and build recognition for your brand. In your target pin board, you can share information about your products and other relevant pins that might interest your followers.

Make your website pinnable.

After you have added a good amount of video and other visual content to your website, be sure that each of your images are pinnable. This ensures that both website visitors and Pinterest users know about your business and can interact with each platform.

Link your videos and pictures.

When you pin any pictures or video on your Pinterest account, you should make sure that each of the pins has the link to your website which can redirect. This ensures that Pinterest users can easily find out more about your products.

Spending time on Pinterest.

If you want to engage with more people on the site, then you have to regularly repin other people’s posts and engage them with your own content.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Discovering Pinterest’s New Design

Pinterest’s new look will roll out to all users soon, but you can get a sneak peak now.

The whole point of this redesign is to make it easier for users to discover new things. This means:
1) showcasing pins from the same board (without having to leave the page) and
2) making it easier to find pins from the same site/source

Paired with a cleaner design, indefinite scrolling, bigger pins and simpler navigation, Pinterest is a content curator’s dream. All these elements will also help a business strengthen their branding and better engage with customers.

Pinterest once came out of nowhere and its popularity exploded. It’s interesting to see how new features evolve and what direction the site will take. Did I mention that there’s Web Analytics for businesses? Take a look and check out more here.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Pinterest Piquing Your Interest?

If you love pictures, Pinterest is the new social networking/bookmarking/photosharing community for you! The site went live in March of 2010 but it’s gaining more attention for its potential for SEO.

Looking at it for the first time, the site reminds me of Tumblr and Chictopia. Think of it as a virtual pinboard where you can add pictures as well as links. For now, the links from the images are not nofollow, which means that your site can benefit from getting link juice here! Many people speculate that this tag could be added in the near future, so it’s best to take advantage of it now!

People post pictures of everything including: food, inspirational quotes, celebrity crushes, scenic shots and more. Check out this image I found of an iPad cover. Now to the SEO part that can benefit your online marketing campaign! With every picture you post, there are three links you can add: 1) the picture itself 2) the link on the top right 3) a link in the description.

Businesses can benefit from pinning pictures but the purpose is to not be so self-serving. Instead, the things you post should be interesting and shareable. E-commerce stores can post pictures of their products and local businesses can contribute to categories related to their city or local neighborhood. All of these things help with your online reputation, while gaining momentum from linked pictures at the same time.

If you’ve used Pinterest, let us know what you think. As for now, I’m eagerly awaiting my own Pinterest invite!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.