Pinterest is one of most widely used social media websites where people pin their pictures, videos, infographics, and other visuals. It has been a very useful platform for people to share anything that captures their fancy in the form of pin posts. You start out by creating an account on Pinterest and immediately begin creating boards and pins. Pinterest also allows users to follow other people and boards, as well as accrue their own followers. The more followers you acquire, the more exposure your pins, boards, and likes will get. The ratio of Pinterest referrals to a website is much higher than any other social media website. You can even connect your Pinterest page with other social media websites and adjust your settings to automatically share your Pinterest activity with followers on those other sites.
Here are few Pinterest marketing techniques that you can use to successfully promote a brand:
Start a Pinterest business account.
When you start doing marketing on Pinterest, you first need to create a business account on the site. There are no charges for making a Pinterest account. When you create the account, add some basic information about the business. It would be great if you can link to a website, store, or other social media pages.
Create a target pin board.
It is important to create a target pin board because it’s the best place for you to start using your marketing strategies and build recognition for your brand. In your target pin board, you can share information about your products and other relevant pins that might interest your followers.
Make your website pinnable.
After you have added a good amount of video and other visual content to your website, be sure that each of your images are pinnable. This ensures that both website visitors and Pinterest users know about your business and can interact with each platform.
Link your videos and pictures.
When you pin any pictures or video on your Pinterest account, you should make sure that each of the pins has the link to your website which can redirect. This ensures that Pinterest users can easily find out more about your products.
Spending time on Pinterest.
If you want to engage with more people on the site, then you have to regularly repin other people’s posts and engage them with your own content.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.