Do I Need to Watermark My Images Online?

Watermark Images

If you are a photographer, artist or simply are posting original images online you might be considering the pros and cons of watermarking. In certain cases watermarking can be a useful way to put your name or logo on all of your images so that you will be credited anytime someone shares or reposts your photo. In theory it is also a method to help prevent people from taking your images and passing them off as their own online.

Watermarking can benefit photographers in some ways because it acts as a way to “sign” their art so that people see their name or logo and can begin to identify them more easily if the images circulate online. If someone wants to find your work, watermarking will make it much easier for them to know who you are.

One of the downsides to watermarking is that it does not always keep people from taking images and reposting them as their own. People can often find ways to photoshop out a watermark or simply crop it out if they don’t care about being respectful of the artist. This is an unfortunate reality and can make watermarks irrelevant if the goal is to prevent image theft.

Another thing to consider is that often the appeal of an image can be diminished by the use of a watermark. It can interrupt the artistry of the photo and distract the viewer, making the image less beautiful or interesting. There is also the possibility that viewers online will be less likely to share the image if it is watermarked because of the decrease in the image’s appeal.

Deciding whether to watermark your image can depend on your own personal preferences on how you want your images to look and what your goals are for using them. Weigh the pros and cons before watermarking to determine if it is right for your work.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What to Expect from Facebook’s Graph Search

Facebook announced Graph Search last month and there’s been a lot of buzz to what it is, how it affects user privacy and if it’s really going to change the face of search. (You can sign up to join the waiting list for the beta version now.)

What is it?
Simply put, Graph Search helps you better find people, places and things you’re interested in. Perhaps, this is finally Facebook’s answer to Google + and Twitter’s recent updates, but one thing is for sure, they want to make a good impression on investors since stocks have started sliding.

In Mark Zuckerberg’s on words, “Graph search is designed to take a precise query and return to you the answer, not links to other places where you might get the answer.”

What about my privacy settings?
According to Facebook, each user will see different results. Regardless of what Facebook reveals (or doesn’t), it’s important to be aware of what you put on your profile and what can be seen, especially if there’s a bug or glitch that potentially reveal more than you’re comfortable with to the public eye. Here’s a quote that is a good summary for those who are concerned with their privacy on Facebook:

So, no, Facebook Graph search isn’t notable just because it can help you find a nice restaurant or a pleasant place to get a drink. It marks another step into a future where corporations are able to peer inside our lives to a far greater extent than we would ever allow a government to do.” (Read more here.)

What does the future hold?
Current employers of people who like Racism, Married people who like Prostitutes and so on. Take a look at more actual Facebook Graph searches. It’s no wonder that some people are mocking Graph Search for its invasion of privacy. It’s not really clear what Graph Search can do for businesses but it can help from an HR and reputation point of view.

Although we haven’t gotten our hands on the new Graph Search yet, it will be definitely interesting to see what the fuss is about. Sign up and let us know what your trial run is like!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Pinterest Piquing Your Interest?

If you love pictures, Pinterest is the new social networking/bookmarking/photosharing community for you! The site went live in March of 2010 but it’s gaining more attention for its potential for SEO.

Looking at it for the first time, the site reminds me of Tumblr and Chictopia. Think of it as a virtual pinboard where you can add pictures as well as links. For now, the links from the images are not nofollow, which means that your site can benefit from getting link juice here! Many people speculate that this tag could be added in the near future, so it’s best to take advantage of it now!

People post pictures of everything including: food, inspirational quotes, celebrity crushes, scenic shots and more. Check out this image I found of an iPad cover. Now to the SEO part that can benefit your online marketing campaign! With every picture you post, there are three links you can add: 1) the picture itself 2) the link on the top right 3) a link in the description.

Businesses can benefit from pinning pictures but the purpose is to not be so self-serving. Instead, the things you post should be interesting and shareable. E-commerce stores can post pictures of their products and local businesses can contribute to categories related to their city or local neighborhood. All of these things help with your online reputation, while gaining momentum from linked pictures at the same time.

If you’ve used Pinterest, let us know what you think. As for now, I’m eagerly awaiting my own Pinterest invite!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.