Taking Advantage of Third Party Apps for Marketing

Taking Advantage of Third Party Apps for Marketing

Much of the recent growth in mobile media can be attributed to third party apps which have increased in usage by 90 percent since 2013. Since the majority of mobile media time is spent using third party apps businesses are now looking for a way to get involved in these apps to expand their reach.

However, it may not be feasible for a small business to build their own solo app and expect much usage by their customers. The average smartphone user only visits about 25 apps each month and 96-99 percent of their time is spent on their top ten apps. Although businesses based on frequent habitual use like coffee shops or fitness centers can see a lot of usage for their apps, for most small businesses a solo app is not a good investment.

The best option is to try to get exposure and focus marketing strategies on the most popular apps if you are a local business looking to grow.

Apps with the Highest Usage

Search Apps

Although Google Search is not the most used app as far as unique visitors, it is the dominant one used for search information. Other related apps like Google Maps and Google+ also rank high on the list so it is very important to claim your business on Google My Business and keep your business profile up-to-date.

Messaging Apps

Facebook is by far the most popular third party app, with the majority of users spending more time on this app than any other on their phone. It is crucial then to engage with customers through Facebook by regularly posting photos, communicating offers and discounts or talking about upcoming events. Customers will see this information in their newsfeed via the Facebook app and stay connected to you. Messaging apps like the one used on Facebook or an app like Snapchat can also be a good way to speak directly with customers or advertise.

Directory Apps

Directory apps can also be useful to allow new customers to find you by searching on apps like YP, Yelp or Yellowbook. Listing your business in one of these directories makes it possible for customers to see your location and in some cases order something on-the-go. You need to make sure that your link is accommodating to these directory apps to take advantage of their potential.

Although mobile web is still the primary platform local businesses need to adapt to, app marketing strategy is also important based on the amount of time that users spend using these third party apps.

Instead of creating an individual app, leveraging space on the most popular apps can be an easier way to help you gain exposure to new and existing customers.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Pinterest Piquing Your Interest?

If you love pictures, Pinterest is the new social networking/bookmarking/photosharing community for you! The site went live in March of 2010 but it’s gaining more attention for its potential for SEO.

Looking at it for the first time, the site reminds me of Tumblr and Chictopia. Think of it as a virtual pinboard where you can add pictures as well as links. For now, the links from the images are not nofollow, which means that your site can benefit from getting link juice here! Many people speculate that this tag could be added in the near future, so it’s best to take advantage of it now!

People post pictures of everything including: food, inspirational quotes, celebrity crushes, scenic shots and more. Check out this image I found of an iPad cover. Now to the SEO part that can benefit your online marketing campaign! With every picture you post, there are three links you can add: 1) the picture itself 2) the link on the top right 3) a link in the description.

Businesses can benefit from pinning pictures but the purpose is to not be so self-serving. Instead, the things you post should be interesting and shareable. E-commerce stores can post pictures of their products and local businesses can contribute to categories related to their city or local neighborhood. All of these things help with your online reputation, while gaining momentum from linked pictures at the same time.

If you’ve used Pinterest, let us know what you think. As for now, I’m eagerly awaiting my own Pinterest invite!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Should Consider Mobile Phone Design Compatibility

In February this year, Jwire released a study that showed that OVER half of public wi-fi connections aren’t made from laptops. This means that more and more people are turning to their cell phones to connect to the internet. If you have a mobile device, you might notice that some websites are formatted differently for a small screen. Proper mobile web design ensures that your website will be seen no matter where your customers choose to access it! After all, nothing is more disappointing for your business or your customers if they get a jumbled mess of a website when they access it from a mobile device.

Of course, we can’t talk about mobile devices and smart phones without mentioning applications. From games, giving gifts, to getting in shape, there’s pretty much a phone app for everything you can imagine! If you’re interested in phone app development for your business, we can definitely help. Think of all the possibilities and visibility that your business will gain as your app prepares for an App Store launch.

Just something to keep in mind as you check out Mashable’s list of some top applications for 2010.

Have a great weekend everyone!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.