Should I Handle My Paid Search Campaign or Hire a PPC Consultant?

Pay per click marketing is an effective way to find customers who are looking for your goods/services. But why would you want to hire someone to manage your campaign when it’s technically something that you can do yourself?

Questions You Might Have
The technical aspect of managing a PPC campaign is one important reason you might consider hiring an AdWords Qualified company or individual. Some questions you might have include:

– Should I only run my ads in the evening and at night when people have time off work?
– How should I test the effectiveness of my ads and landing pages?
– What is the average daily/weekly spend for my industry?
– Will I always be in the top spots?
– What’s the difference ad placements at the top of organic search results and to the right?

The Evolution of Google AdWords
This
infographic shows changing landscape of Google AdWords. It’s a lot of work to keep up with the evolving world of paid ads, especially when it involves the top spots. This study by SEOmoz shows that top ads are evolving in that the are showing ad extensions, more site-links, and forms for lead generation. You can only expect Google to experiment with different formats in order to increase click-through-rates.

Different Ways to Manage Your PPC Ads
There is no “right” way to manage a pay per click campaign because different budgets allow for different methods. If you need advice or have questions about PPC, feel free to call us at 323-340-4010 for a free consultation.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

SEO and PPC: Confused About Where to Start?

confusedIf you’re thinking about how to maximize your internet marketing budget by using search engine optimization or pay per click marketing for the first time, the decision can be a confusing one.

Since most people feel that SEO and PPC are two different strategies, they often feel that they can only go with one option. And this is where most people get it wrong – SEO and PPC work best when combined to help you meet a common goal at the end.

But how does it work? If you’re skeptical about using these two services at once, here’s a better way to look at how the two help each other out.

The Groundwork of SEO

When you start with SEO, it’s a permanent asset that will help your website content become more visible to search engines and targeted visitors. It’s best to have a list of desirable keywords that you’re targeting so that you know how to precisely track your progress. Depending on your industry, it may be more difficult to compete with certain terms. While SEO can only do so much to give you an overview of the best keywords to use, PPC can be a powerful tool to narrow down that list.

Pay Per Click Helps Your Optimization Strategy

As we’ve talked about before, broad search terms tend to be the most competitive ones. This usually means that they’re more expensive when it comes to cost per click. Using PPC’s insight on longer tail searches might look at less traffic but it will certainly help you reach more qualified customers who know and want what they’re looking for. Customer preference and search behaviors fluctuate and PPC can also help you see which areas of your business you should focus on promoting. No more wasted effort here!

A Recipe of Success

Establishing a strong SEO reputation by consistently creating unique content will help your site in the long run. This can also improve your website’s quality score and give you better leverage when (and if) you do decide to start with your PPC campaign. A good pay per click landing page = happy customer. In the end, SEO and PPC shouldn’t really been seen as two entirely different strategies, as they work well together to help create a more cohesive marketing goal in the end.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.