As a small business owner, it’s important to think about ROI as it applies to paid ads, even on Facebook. Take a look at some findings above and check out the full infographic by WordStream here.
Depending on your business, Facebook could be a great place to target new fans and potential customers. Although Facebook ad options do a great job of expanding your advertising reach, there are also complaints that could greatly impact a small business so that these ads don’t work so much to your advantage.
Some argue that is perhaps the only benefit of Facebook ads, the potential to reach such a great audience. But then again, that might be just enough to convince some to try out this form of social media advertising. Another benefit is having easy control of your ad budget with the option to run and test campaigns for $20 or even $10 at a time!
Here are some cons when dealing with Facebook ads:
– Extremely small and limited ad format – small pictures and limited text is never fun
– Difficulty with ad approval (check out: Advanced Facebook Ads: How to Beat Disapproval)
– Not enough ad targeting options
– Noise in users’ News Feed makes it harder for ads to be noticed
– Potential for appearing to be invasive and spam users
In Quarter 1 of 2012, Facebook made $1.06 billion in ads while the Google Display Network made $2.9 billion. As you can see, Facebook Ads will continue to grow and we can expect Facebook to continue to make it a better experience for both advertisers and users. Be sure to contact us with any questions about running a Facebook Ad campaign. There is nothing to big or small when it comes to these social media ads!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.