You know the feeling of excitement when starting to write on a fresh pad of paper or notebook? Business blogging can be the same way. It’s never too late to start thinking of consistently blogging about your business, no matter what size it is!
Before You Even Start
First off, it’s important to determine what type of blog is most suited for your business. Read our blog post on: The Pros and Cons of On-Site and Off-Site Blogs to find out which would work best for you. Again, you want to think of SEO benefits as well as branding.
Who are You and Who are You Writing for?
Next, think of the tone, style and voice you would like to convey to your audience. Although blogs are most interesting when readers can relate to the writer, having a ghost blogger, guest writers or taking on the voice of the company as a whole is also acceptable. Which leads to the next important ingredient – passion and purpose.
Starting a blog solely for ad space or affiliate clicks isn’t what blogging is about. You’ll come across blogs that don’t actually have content and repost news articles that exist solely for this purpose. And guess what? In the eyes of search engines and readers, they won’t survive in the long run.
The objective of your blog should be aligned with your business goals. It can be as formal or informal if you want and updated as frequently as you like. The key is to be consistent with your choices. Not convinced? A popular study showed that there are 2 main factors that are essential to sales success: 1) to be perceived as an expert in your field 2) to be likeable. Guess what, blogging for your business can help you in both these areas!
Time for Inspiration
Check out some of these business blogs for inspiration. Also, feel free to share your blogging tips with us on Facebook:
– Cure Thrift Shop
– Nuts About Southwest
– Whole Foods
– Ice Cream Journal
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.