The ongoing debate between organic SEO and PPC has continued to be a hot topic among many website creators. The debate between using organic SEO or Pay Per Click continues to be hot with ups and downs to both of them. Which one is best? Some experts say that both organic and paid searches are important. They are both important for the success of a website and business advertising on the web. Organic SEO is accomplished by optimizing your webpage and using link popularity by acquiring links that direct people to your site and the optimization gives the site higher rankings based on your chosen keywords and popularity based on its links.
PPC advertising is when you actually buy clicks or visitors from a search engine. PPC is a market place and you are buying clients and selling then a product at a profit that hopefully lets you dominate the marketplace .The keywords are bid for or you are buying them. Anytime you are making money organically it is a good idea to try it on the PPC side. One of the most important things to think about is the time in which the results are needed. One of the downfalls of organic or natural marketing is that it takes time to see the impact of linking and other organic SEO techniques. Every site would benefit from organic SEO and traffic is great from all businesses. In terms of putting resources into organic SEO, the kind of sites that can benefit from this type of campaign are those who need a large audience and a larger body of traffic. Organic SEO is seen as more trustworthy and be more sincere than PPC.
Professionals recommend that both organic optimization and PPC advertising be used together. It is very important to know how to stay in front of the competition. One good way to see if your SEO is working by looking at Google’s quality search ranking for how useful and good any particular website is. Further, websites that rank high organically are also most likely to be less expensive for pay per click campaigns.
PPC is great if you are starting a new site and you believe in the product it is a faster way to get a greater audience as opposed to natural SEO. In the meantime it would be wise to get the organic SEO campaign on track drawing from the data that the PPC advertising results have given you. PPC search results are easier to predict in terms of ROI and can provide immediate results and traffic, and possibly revenue. Paid placement search is also evolving. Which sites does PPC or SEO work best for? SEO works great for blogs while hardly anyone tries to use PPC on a blog. Ecommerce stores, for instance probably spend 99% on PPC advertising. Sites not necessarily focused on selling a product are probably better off sticking to SEO. In conclusion both SEO and PPC offer great tools to webmasters looking to promote their sites. Keep posted for more articles to come!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.