This just reminds me of people who are so frantic about getting started with social media. Facebook, Twitter, YouTube, Ning, Flickr, LinkedIn, Tumblr and more. Sure, you can throw out all these names but what’s the point of being on all these social media channels? If you just want to be on all these profiles for the sake of being there, it’s time to reevaluate your strategy. In this related article from Problogger, Darren Rowse notes that:
“I’m pretty sure that facebook is not a site that will work for every topic.”
Wanting Too Much
Businesses and individuals with successful social media pages can tell you how much time, research, and resources it takes to just maintain ONE profile. So, how can people expect to do this effectively and efficiently with numerous social media profiles? Simply put, most people just can’t. Clients often want too much out of social media because it’s “free”. If anyone starts suggesting that you can save time by copying and pasting things in place of real engagement… it’s time to step away. (Especially if it applies to starting a new social media profile and building a fan base.) Check out some other practices to avoid.
What is the Point?
Before you setup a social media account, it’s time to think about your goals. What do you want to achieve with this profile? Here are some things you want to consider:
- Create a space where you can respond to customer feedback
- Raise brand awareness for your local business
- Offer specials and discounts for loyal customers
- Provide helpful resources for customers who need help
- Or just share information that you’re passionate about
A Moment for Clarity
Remember, it helps to stay still for once. Like the hummingbird, it gives you a chance to catch your breath and take a look at the big picture! You can still take notes but make sure to edit it down to reasonable actions. If your strategy doesn’t work, move on and look for another approach. Don’t let all these thoughts and ideas consume your efforts in boosting your online identity.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.