The beginning of summer often means a decrease in organic traffic. Depending on your industry, business might really slow down during the summer months. The cyclical nature of search doesn’t have to affect your website as much as it has in the past. Instead of bracing yourself for the worst, here are a few options that may help:
Paid Search: Pay per click marketing is a good way to dominate SERPs. Even if you rank well in organic search, PPC ads can help reassure searchers of your authority and relevance, as your site will also show up in the paid ad sections.
For broader terms or keywords that you aren’t doing so well for in organic, PPC is a good way to give your website more exposure. This way, you’re covering more of your bases than with just organic SEO alone.
Remarketing and Retargeting – Remarketing is a way to reach visitors who have previously landed on your site via relevant ads when they visit other sites within Google’s Display Network.
Retargeting is focusing on engaging a visitor who has already visited your site. Think of it as a way to make a current/previous customer happy and have them wanting to come back for more.
Consistently Blog – Blogging is always encouraged as it can consistently have search engines crawl your site for new content. This means more chances of showing up in search results and more changes of clicks and conversions. Even though the immediate nature of blogs aren’t meant to last as long as page content, good blogs still show up and will help further boost your credibility in the field.
Increase Conversion – Customers want a good reason to buy, so give it to them! Summer is all about sales, savings and different selections. Ecommerce stores can definitely take advantage of coupons and sales. BOGO, get X% off, free shipping of orders of $X, red tag items, and more! There are so many variations that you can keep it going all summer!
Social media contests and hashtagginc pictures on Instagram are also another way to increase brand engagement during the summer. There are many different options and you can only complain about slow traffic if you’re not doing anything about it. What are some ways you’re looking at to bring in traffic to your website this summer? Let us know.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.