Yesterday, half of the Emarketed team got up bright and early for OMS Long Beach. It was a day filled of learning and we attended 8 back-to-back seminars in all! There was a different mix of attendees: traditional marketers, internet marketers, specialists and others just looking for some more information about the latest in online marketing.
So many speakers, but who was the most memorable? Jeff Hayzlett, former CMO of Kodak , was definitely the most entertaining. He was even available to sign some copies of his new book. Then, there were the many facts that the presenters threw at us. I was surprised by this one from Chris Anthony of Exact Target: regular coupons have a redemption rate of 1% while mobile coupons hover around 5-10%!
Now, on to the different topics. I focused on attending the SEO seminars, so here are some new takeaways that I got from the speakers:
Link Building and SEO Takeaways
Don’t worry, these aren’t lame tips like “write creative content” or “add entertaining pictures”. I hope you learn something new from these takeaways!
- Catfish of Business Online offered a unique idea: Offer free WordPress themes or embeddable widgets for users with a link back to your site.
- Use a bulk 404 checker for pages and links you might have lost after undergoing a website redesign.
- Arnie Kuenn of Vertical Measures stresses the importance of getting as many different links from many different websites as you possibly can. Some easy ones: 123people, flavors.me, LinkedIn, BusinessWeek and even asking friends and family.
- You can re-purpose old content to make it new again. If you write a lot about a certain topic, you can target different people and write it for their perspective. Example: If you write about social media, tailor it if you write for social media for non profits.
Overall, it was a very educational field trip but we forgot to take a group picture, once again! Next time for sure…
If you’re looking to attend a local social media event of your own this summer, make sure to check out Mashable’s list of upcoming events.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.