If you’re ready to redesign your website, what sounds like the best thing ever could turn into the worst project you’ve ever encountered without proper planning and research. There’s a lot of pressure on both sides: for the business owner as well as the web designer/developer. Don’t forget to consider these 3 important factors of web design:
1) Personality – This is where the endless search for inspiration begins. What kind of identity do you want your brand to take on? It’s common to feel overwhelmed and feel the need to include many different design elements to your site. But think about how that will translate to customers – it will be very cluttered and confusing. Keep it Simple Sam, is a good rule of thumb to go by. Take a look at some cool web design examples:
20 Examples of Minimalistic Responsive Web Designs
20 Inspiring Examples of Big Backgrounds in Web Design
21 Awesome Bright and Colorful Websites
2) SEO – Now that you have an idea of what you kind of persona you want your new site to portray, it’s time to dig a little deeper. Have you thought about the SEO web design functionality of your website? How can all that great content be found if it’s not made to be seen and crawled by search engines? This includes technical aspects including meta and title elements, on page optimization, search friendly URLs, image attributes, navigation, sitemaps and more. Ideally, this is a process that takes place before a new website is ever launched. It’s always a possibility to go back and re optimize but it’s best when these elements are looked at in the very beginning.
3) User Experience – When users come to your website, they want to easily find and read the content they’re looking for. Load time, navigation, relevant information, and engaging content are all a big part of user experience. Some websites can be aesthetically pleasing but too abstract to navigate. While other sites may be so “boring” that customers don’t identify with the company/brand. This is where these three elements meet to create an effective and useful website. Creating an objective may sound simple on paper, but it’s a more difficult process as you go along. Remember, it’s worth it to devote time and invest into the beginning stages because a website is a highly valuable asset that your business will keep for many years to come.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.