Every brand’s logo evolves over the years and companies rarely keep their design exactly the same. Especially when smaller businesses are trying to expand their brand they might find that their outdated logo is holding them back. A logo can be one of the most important branding elements of your business and when it no longer matches the image that you want it can be detrimental to your goals.
There are certain signs that can help you tell if you need to refresh or revamp your logo because it has become outdated. One thing that can become a problem is when your logo is not unique enough to help you stand out from the competition. A logo that looks similar to another company can make it hard for customers to distinguish your brand and remember you.
Logos need to be unique and yet also fit in with the modern style so that they don’t look outdated. If you are using a font or style that was popular years ago or your logo doesn’t work with digital graphics then you will need to update it. Even classic companies tend to make at least minor adjustments to their logo so that it looks relatively modern and they are keeping up with the times.
A logo should also clearly represent what your company does and what you are trying to accomplish. If consumers don’t “get” your logo then it may be time to rethink the design so that it communicates what you want it to. Updating your logo means creating an effective and accurate representation of your business.
Any time that your logo seems to create issues for your business it will be a good idea to try to redesign it or make some small adjustments. Updating your logo can revitalize your image and make your brand seem fresh and interesting to consumers.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.