Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Social media has been a huge game changer when it comes to marketing online and it is crucial that every business has some involvement with social platforms. Social media has made it easier than ever to target customers and communicate directly to them so that you can achieve immediate results. You can tailor each marketing campaign using social media and personalize your ads to cater toward unique customer needs.

When it comes to social media it is easy to get overwhelmed by how many options there are as far as platforms. The most essential sites for a business to get involved in are Instagram, Facebook and LinkedIn. Using these sites for marketing can help narrow your focus so that you are not spending too much energy on several different social media campaigns.

These three sites are the most popular, with the largest demographics and the best options for creating effective ad campaigns that target specific customers. In order to have a good marketing plan for your business you need to be familiar with how these sites work and use them regularly to build up your fan base. Creating interactive marketing campaigns on each of these websites will help you start to see your business grow and expand its influence over time.

The Benefits of Facebook

Even though it has been around a long time Facebook is still considered the top driver of return on investment when it comes to marketing. Many people consider Facebook to be the most effective social media marketing platform on the internet. This is because it remains the most popular social media site that also offers affordable and highly targeted advertising.

Facebook has over 1.4 billions users with over 900 million of those users visiting the site every single day. That popularity provides businesses with the biggest opportunity to reach new people online in a wide variety of different demographics. With the wide reach that Facebook has, most businesses understand how important it is to have a presence on the site.

Facebook encompasses all demographics and people tend to spend a lot of time on the site, usually an average of 40 minutes a day. Their advertising services make it easy to target your campaigns based on location, age, gender, interests, and many other factors. Facebook also offers analytics to help you monitor the success of your ad campaigns and make adjustments whenever necessary.

Staying Connected with Instagram

Instagram was acquired by Facebook in 2012 and its popularity has skyrocketed since then. It is a social media platform that the modern generation has embraced because it is very mobile-friendly, highly visual and allows users to easily generate a mass following. For marketing, Instagram can be the perfect way to connect with users in a way that allows you to showcase your products and appeal to your target audience.

The preferred method of using Instagram is on the smartphone, although there is a desktop version as well. The mobility of Instagram makes it easier for users to see your posts anywhere and be engaged with your company at any point in the day. Visual posts are also a great way to market yourself in a new way that can translate easily over a smartphone.

Marketers on Instagram can also benefit greatly from using hashtags to make their posts and their brand more visible to the platform’s audience. Hashtags are more powerful and used more often on Instagram than any other social media site. They can help you promote your business and make it much easier for customers to find you.

Using LinkedIn for Business Marketing

Although it is geared specifically toward professionals and businesses, LinkedIn can still be a powerful tool for making new connections and marketing toward a target audience. It can be especially useful for business to business marketing because you can find easily find people in certain industries who are interested in what you offer. When it comes to B2B marketing, LinkedIn can be an even more important tool than Facebook.

Statistics suggest that LinkedIn is the most effective platform for marketing product launches and distributing news and information about new products. It is also very effective for lead generation with referral traffic that is higher than many other social media sites. LinkedIn can help businesses reach other businesses and get the word out about new products quickly and effectively.

No matter what audience you are trying to reach, focusing your marketing efforts on a few major social media sites will positively benefit your business. Sites like Facebook, Instagram and LinkedIn can offer you a way to connect with people and create loyal customers. Being visible on the web means taking the time to have a presence on these sites so that you can reach as many people as possible.

5 LinkedIn Marketers To Follow

5 LinkedIn Marketers to FollowLinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.

LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.

More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.

Here are 5 of the best marketers to follow on LinkedIn:

  1. Beth Comstock – Chief Marketing Officer at GE

Comstock focuses on important topics like business innovation which has become central to how General Electric operates.

She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.

  1. Brian Solis – Principal at Altimeter Group

The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.

Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.

  1. David Edelman- Partner at McKinsey and Company

Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.

His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.

Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.

  1. Don Peppers – Co-founders of Peppers and Rogers Group

Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.

He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.

  1. Steve Rubel- Chief Content Strategist at Edelman

Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.

Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.

These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.

There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.

Search Marketing Odds & Ends

For your Friday: here are some helpful tips that we all hope you can benefit from.

Don’t focus on just one factor: When it comes to metrics and analytics, it’s difficult but sometimes, you just have to pull through! Focusing solely on one measurement whether it is Page Rank, bounce rate, or clickthrough rate can cause you to lose focus of other measures as a whole and lose sight on the big picture. For example, it’s not uncommon to hear about a client who complains of being outranked by a competitor for 1 particular term… even if they are outranking that particular competitor for 10 different terms! In other words, pick your obstacles and choose wisely.

LinkedIn Answers and Avvo: These are both reputable Q&A sites for business professionals. Being active can help increase your credibility in the community. Bonus: as you become more active, your search engine visibility may also increase as these trustworthy sites are favored in search algorithm.

Don’t be intimidated by updates: Google Panda updates or algorithm changes can seem like a scary thing. The important thing is to stay in tune with what’s going on. As we’ve always said before, if you haven’t dabbled in black/grey hat linkbuilding methods, you should be in the clear. Many times, these announcements drum up anxiety and panic causing people to go out and make sporadic changes to their site. In the mean time, they may very well be doing unnecessary damage to their own site and blaming the drop in SERPs to the updates.

Put the most important things first: This goes with content, Facebook updates and Tweets and anything else you want to link. In a more specific example: we are conditioned to think of Twitter updates in 140 short characters. Think again – how about 45 characters, instead of 140. Many people have found that while whole Tweets are indexed, the messages are truncated in results at about the 45 character mark. While it’s tempting to please the search engines, remember to put real human readers first.

Don’t believe the SEO is dead hype: While the tactics of search marketing from 5+ years ago are “dead”, SEO is far from dead. An increasing number of these articles are showing up for many different reasons: link bait, shifting the focus on alternative search marketing strategies (local and social) or even just because SEOs who want to be disassociated with the myth that all search engine optimization is spam. Make sure to check out this article to see why SEO will never really die.

Stay tuned for more odds & ends and have a great weekend!

Are You Developing Your Social Media Strategy?

Another rainy Friday morning in Los Angeles! We began this one with the first out of a series of implementation courses by The Art of Online Marketing and Rachel Perlmutter.

Equipping Your Marketing Tool Belt
From the beginning, a very important point was made and that is: social media is just another marketing channel. Think about social media tactics as another marketing tool. Like other traditional channels, this means that you need to set a strategy in order to realize your goals. A big mistake many make is that they get too caught up in social media without realizing any success. Friends and fans mean nothing if they can’t be translated into real life.

Your Virtual Reputation
Next, when you’re present on social media sites, how do you portray yourself? Do you have a professional picture? Are you comfortable with this picture and profile representing your brand? An easy way to think about this is to think about how you behave at an actual networking event. You want to be friendly and make small talk before pushing your business cards into other people’s faces. At the same time, be wary of the people you meet and see if they are actually interested in providing you with value.

Don’t Waste Your Time

Many may get caught up in the social media marketing hype because it’s “free”. But remember, your time is certainly not free! Self and time management will help make your time spent on social media sites more effective and efficient. Rachel suggests taking an hour or so out of the day dedicated to your social media activities. Who really spends hours on end on Twitter? Except for the Twitterholics, most people will want to break up their time spent into 10 minute blocks. Sounds like great advice for those who don’t want to waste their time.

Advanced Business Blogging Webinar by Hubspot Review

bill gatesI attended a webinar today on advanced business blogging by Hubspot. Don’t let the advanced part in the title scare you away. Hubspot, an online marketing company similar to emarketed, does a great job on providing webinars. Today’s webinar focused on blogging and can be viewed here. A few notes about the actual webinar that really made this interesting. First they had a powerpoint of the webinar that can be accessed here through SlideShare and a live video feed of the presenter that was being pulled from Mogulus. You can view Hubspot’s channel here. Mogulus provides a free service and a paid version which removes the advertisements. There were no advertisements on the webinar but when I viewed the video on Mogulus there were advertisements. So I’m assuming that Hubspot is using the free version. They have over 800 viewers on the webinar today! You can view all of their shows on their Mogulus channel or here on their site. Hubspot also integrated their Twitter account into the presentation so you could ask questions through Twitter during the webinar. There were also links to Facebook and LinkedIn as well from the webinar page. These are all free tools that any one can use.  The use of these social media tools was very impressive and is definately something that we’re looking to integrate into our next version of our emarketed site. They were able to utlize these free services which can be used by anyone: Twitter, SlideShare, Facebook, & Mogulus

Ok, lets get into some of the key points from the webinar. A lot of the content which I’m proud to say has been discussed by emarketed in past blogs. Hubspot goes into why you should blog with 5 keys to a successful blogging:

1. Pick your target personas
2. Create a mix of posts
3. Write great posts
4. Sustain it
5. Spread it

One of the great take aways from this webinar is that your SEO (search engine optimization) efforts can start from your blog. You should write content that relates to your products and/or services. One thing to remember though is that SEO takes time and this is the same for writing blog posts. You will not see the direct results of your blog writing for several months. You also have to promote your blog once it’s up. It’s the same for your website which our clients are starting to understand. People will not just magically stumble across your blog when you write content. It must be promoted. Some of the methods Hubspot discussed were the following: post to twitter, comment on other blogs, post to facebook, start building a list of subscribers to your blog. They also had a great tip about using images through Flickr so I took their advice for this blog post. We do not always uses images in blog posts but I can see how it makes the blog easier to read with an image.

For more information regarding the webinar you’ll have to watch it at the following link.

Adding Facebook advertising to your search marketing campaign?

I just stumbled across this ebook on Facebook advertising by Matt Dickman. I’d suggest checking it out to get a better idea of how Facebook advertising works and to learn more about social media marketing. As Facebook and social networking sites continue to grow this will become more important. It’s literally changing the search marketing industry! The days of running search engine optimization and paid search campaigns alone to drive traffic to your site is becoming outdated. Reaching a broader audience through Facebook, YouTube, MySpace, LinkedIn, Twitter and other social sites is imperative to your search marketing campaign.

emarketed now offers this as a stand alone service or as an addon to current search engine optimization and paid search customers. Stay tuned for more social media updates as this emerging method of advertising expands. You can also follow us on twitter for short updates.