Happy Halloween Eve! Get ready for some more lessons from scary movies:
Gremlins and links – what do they have in common? One is cute and cuddly (Gizmo/white hat) and the others are just plain nasty (Mogwai/black hat). In the movie, the bad gremlins multiply quickly and can cause havoc if left to their own devices. (If it were only so easy to kill bad links with bright light…)
As we know, there are different types of links and automated services might not be the best. Links should be earned a few at a time and not by the dozens or hundreds one day out of the month to catch up. Even Google recently said that website submission services can be harmful to your site. Proceed with caution and just like having your own Gizmo, some people just aren’t ready!
5) The Fly
In this cult classic by David Cronenberg, Dr. Brundle turns into a human fly in an experiment gone awry. His ultimate wish is to be fused with his wife and unborn child to become… you know, the ultimate fly-human-hybrid. After his plot is foiled, he begs his wife to put an end to his misery – which she does.
Does this sound familiar to your website? Some owners can go overboard with content, design, over-optimization, thin content, and questionable SEO tactics over the years. Pair that with an exact match domain and you’re bound to be buried by Google in the post Panda and Penguin world. There’s a time for it and some people just need to know when to end it all… and start over new. This means 301 redirecting your content or affected URLs to a new domain and starting fresh with new content. It’s a dirty job, but someone’s got to do it. Don’t let the monster consume your pride and work things out before things get any worse.
6) Friday the 13th
At the end of the film, just when you think the masked killer is dead, there he is! Not only does Jason live but he also survives 11 other sequels including trips to space, hell and an intense battle with Freddy Krueger. The same goes with SEO. Many people claim that SEO is “dead” but it has really taken a life form of its own and is constantly changing to adapt to the evolving search marketing landscape. You can go on and on about how search engine optimization is a dying art but at the end of the day it comes down to the truth – SEO lives (and so does Jason Voorhees)!
Read our previous post here and let us know what you think!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.