The concept of keywords and keyword phrases seems simple on the surface, but when it comes to organic search engine optimization, it can get a bit tricky. A keyword or a keyword phrase is a descriptive word or a series of descriptive words that a person might type into a search engine in order to find a website that pertains to the particular word or words searched.
So how is it, you ask, that a search engine identifies these keywords or keyword phrases? Search engines work by matching up patterns. When you type in a word or a phrase into a search engine like Google, Google would look through portions of content in search of the particular keyword or keyword phrase. If you searched for the keyword “Labrador puppy” Google would view a paragraph on a website and the only words that would pop out as different would be “Labrador” and “puppy.” All of the other words would appear as plain text, no different from each other. If you tried searching “dog food” then Google would view the same paragraph this time with the words “dog” and food” popping out.
Google only sees the keyword or keyword phrase you are searching for. Search engine spiders look at where the keyword appears and how frequent the keyword’s appearance is on the particular site and then determines how pertinent or applicable the site is to the particular word or phrase.
Latent semantic indexing is a tool that is progressing at a fast pace. Latent semantic indexing is something that search engines use to determine whether certain words are related or not. This technology is still processing and until it is complete, the simple concept of keywords and keyword phrases will do when it comes to search engine optimization.
The success of your online business is in part determined by the visibility of your website. If people are not actively exploring your website in droves, you can pretty much wish upon a star for an increased customer base and profit. Because driving traffic to your site is so important, you should consider various marketing tactics that will generate browers interest and direct them to your homepage. You can increase traffic to your website through organic content management system. Organic CMS is an effective, and inexpensive way to drive people to your site. You can do organic CMS in a number of ways including search engine optimization and link building. In search engine optimization you are increasing your websites’ ranking on major search engines like Google and Yahoo. An essential element in successful search engine optimization is utilizing the right keywords. You want to first identify what keywords best describe your business and then embed them in the content of your website. In doing so, major search engines will pick up on your keywords and highlight your business when an individual searches for those terms. For instance if you are a catering company using keywords like “catering”, “special events”, and “cater weddings” is a way to do organic marketing. It is important that you use appropriate keywords to describe your service. This is actually a little more complicated than it sounds because you also want to make sure those terms are also being search by the customers you want to attract. As a result you should consider working with a keyword consultant to help generate a list of terms that will be most effective in search engine optimization.
Google is at it again with another update for the Google AdWords Editor. I look forward to testing this out. First page bid estimates for your keywords is now used in this version while the minimum cost-per-click (CPC) bids are no longer used. The quality score is now displayed for your keywords. You can also now change the language and location for the Keyword Opportunities tool within the Google AdWords Editor. There are some other updates but these are the biggest.
Here’s a quick recap for you newbies out there that aren’t sure what I’m talking about. This tool allows you to manage your Google AdWords account offline through a software interface. If your managing 100 words or less than this tool might not be for you. It’s really geared for larger campaigns and is idea for search marketing companies or consultants that manage multiple accounts. Some of the more tedious work such as updating your ads online can be done fairly quicking with the editor. All you need to do is download the software and install. It will ask you for your user and password and then it will download your AdWords account info so that you can start editing. Your changes are pushed through to your account when you save your data.
Google just released another tool to help you find keywords for your pay per click campaign and/or your overall search marketing campaign. First you’ll need to input your website and some of your target keywords and click submit to see the results. See below for a screen shot of the search results that I received when testing this out. I entered in emarketed.com and the following keywords: seo, ppc, web marketing, web design, website video marketing, cms, seo cms, organic cms, search engine optimization
And it gave me 810 suggestions showing me monthly searches, competition level, and search trends. You can click the magnifying glass icon to see the search trends for a specific keyword. A new window will open with Google Insights for Search which provides some very interesting data. You can see how many searches are done wordwide and have it broken down by country, state, and city level. The below screen shot shows what I found when I drilled down on “web design” and then selected United States and California. I was able to see that San Francisco had the most searches for this keyword with Los Angeles coming in 4th. It also displayed “google web design” as a rising search term so this would be a good word for us to optmize. Please disregard this last statement if you’re an SEO and/or web design company. Wink Wink 😉