Vine is an app (acquired by Twitter) that helps you create, post and share 6 second embeddable video clips. Forget about video production crews, video rendering and other technical edits. If you like animated-GIFs, you can think of these short videos as a fun way to use different content in your current social media campaigns. Here are some some things to remember if you’re thinking about using Vine for your business:
– Simplicity: Keeping it simple is always a good rule of thumb. But this matters even more when you’re dealing with 6 seconds of video! Whether you’re doing a quick product demo, office/staff intro, event announcement etc. make sure that your video showcases and achieves one main purpose.
– Brand awareness: Vine is an awesome way for a business of any size to strengthen their online branding on social media. Whether it means showing your logo in a creative way or just literally showing your best products,
– Shareability: The popularity of Vine videos are growing, even off Twitter where brands can now embed their videos on their website or blog. The flexibility of sharing these videos makes it appealing for businesses who want to grow their social media presence.
– Personality: Even when using these short videos, it’s an easy and quick way to showcase the personality of your brand and employees and to give potential customers a brief look inside your company. Remember, you can also utilize the sound function to add music or quick voice-overs.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.