Taking Advantage of Third Party Apps for Marketing

Taking Advantage of Third Party Apps for Marketing

Much of the recent growth in mobile media can be attributed to third party apps which have increased in usage by 90 percent since 2013. Since the majority of mobile media time is spent using third party apps businesses are now looking for a way to get involved in these apps to expand their reach.

However, it may not be feasible for a small business to build their own solo app and expect much usage by their customers. The average smartphone user only visits about 25 apps each month and 96-99 percent of their time is spent on their top ten apps. Although businesses based on frequent habitual use like coffee shops or fitness centers can see a lot of usage for their apps, for most small businesses a solo app is not a good investment.

The best option is to try to get exposure and focus marketing strategies on the most popular apps if you are a local business looking to grow.

Apps with the Highest Usage

Search Apps

Although Google Search is not the most used app as far as unique visitors, it is the dominant one used for search information. Other related apps like Google Maps and Google+ also rank high on the list so it is very important to claim your business on Google My Business and keep your business profile up-to-date.

Messaging Apps

Facebook is by far the most popular third party app, with the majority of users spending more time on this app than any other on their phone. It is crucial then to engage with customers through Facebook by regularly posting photos, communicating offers and discounts or talking about upcoming events. Customers will see this information in their newsfeed via the Facebook app and stay connected to you. Messaging apps like the one used on Facebook or an app like Snapchat can also be a good way to speak directly with customers or advertise.

Directory Apps

Directory apps can also be useful to allow new customers to find you by searching on apps like YP, Yelp or Yellowbook. Listing your business in one of these directories makes it possible for customers to see your location and in some cases order something on-the-go. You need to make sure that your link is accommodating to these directory apps to take advantage of their potential.

Although mobile web is still the primary platform local businesses need to adapt to, app marketing strategy is also important based on the amount of time that users spend using these third party apps.

Instead of creating an individual app, leveraging space on the most popular apps can be an easier way to help you gain exposure to new and existing customers.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Online Viral Marketing Catches Sports Fever in 2010

Doodle Jump and the World Cup
I’m not a huge sports fan, so I never got the fervor that fans feel during the finals, championships, etc… until this year! I’ve also been paying more attention to online viral marketing and internet memes that come from these events. Soccer is the most watched sport in the entire world and Doodle Jump is one of the most popular iPhone apps, so it’s no wonder that these would go hand in hand for the 2010 FIFA World Cup. This addicting game features creatures that represent team Italy, Norway, Japan and more. Instead of shooting regular balls, our beloved Doodle shoots out a fountain of soccer balls.

Death to the Vuvuzela

If you tuned into the World Cup, you’ll notice a distinctly annoying horn noise in the background. Half-sheep baaa and half-bee swarming, the vuvuzela is a South African stadium horn. Fans like to use it to show their enthusiasm, distract the opposing team, or just to make A LOT of noise. Sports officials have even made attempts to ban the instrument as they are so loud it can even lead to hearing loss. Check out Mashable’s wrap up on the vuvuzela. Someone has created a Twitter account with updates that mimic the instrument’s sound while another vuvuzela-hater has even uploaded an Ewok remix.

Social Media Stats: Lakers vs. Celtics
With the LA Lakers and Boston Celtics tied at 3-3, it’s winner take all at Game 7 of the NBA Finals tomorrow. While the Celtics have home court advantage, Laker fans are sure to riot whether the team wins or loses. Let’s take a look at these long-time rivals and how their social media stats compare:

  • Facebook – Celtics: 827,550 fans | Lakers: 1,272,429 fans
  • Twitter – Celtics: 57,447 followers | Lakers: 1,559,464 followers
  • Twitter mentions via TweetVolume – Celtics: 1,620,000 times | Lakers: 4,130,000 times
  • Google search results – Celtics: 18,800,000 results | Lakers 26,600,000 results

With that in mind, we’ll see who the true winners are after tomorrow night … go Lakers!

Photo credit: Doodle Jump in the App Store

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

iCampaigns Helps Track Political Campaigns

It’s Election Day, have you voted yet? Whether it’s turning in your vote by mail ballot or taking some time in between your lunch break, it’s important to get your vote out there!
Anyways, have you ever thought about how much it takes to organize and oversee a political campaign? iCampaigns is a new iPhone application that helps political campaign managers do just that. With this dynamic pair of applications, candidates and consultants will stay up to date about what opponents are up to.

Let’s take a look at the two components:

iCampaigns Manager

The manager app allows managers to access insight straight from the field as reported by volunteers. This means that if an opponent is bent on a campaign to attack your client, you’ll be able to find out about the attacks whether they come in the form of a campaign mailer, yard sign, or TV spot. Volunteers will capture this information through their iPhone and send it straight to you. Managers will have the opportunity to connect with verified volunteers through an access code so the information can be securely shared. This is extremely helpful if you have multiple campaigns to run and various candidates to track.

iCampaigns Tracker

The free tracker app is perfect for grassroots campaign enthusiasts. As a volunteer, you have the option to share your demographic and contact information with a manager. This way, you can stay connected and get up to date information about your favorite political candidate. As you spot damaging ads from opponents, you can capture the info and send it straight to a political manager. This will help with damage control and your politician will be able to launch a quick response to the attack. The most important part about being an active volunteer is knowing that your efforts can help your favorite candidate win the election!

If you’re interested in mobile web design or developing an iPhone application, we can help! There is a growing market for phone apps and it’s time to take advantage of this opportunity. Our talented developers will help you design, test and perfect your application.
Contact us for more information!

Also, don’t forget to stay connected with iCampaigns on Twitter and Facebook.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.