5 Reasons a Podcast Will Help Your Business Marketing Strategy

5 Reasons a Podcast Will Help Your Business Marketing Strategy

Staying relevant in modern advertising means finding a way to reach people that doesn’t always follow traditional marketing. New options such as podcasts can give businesses the opportunity to communicate with their target audience and let them know why their product matters. Staying ahead of competition means telling a story about how your product stands apart from the others and podcasts offer a way for businesses to do that.

Podcasts usually don’t include regular commercial breaks as there are on the radio so their advertising messages often become part of the program. This can make the message about the product seem more natural and authentic in a way that listeners are more likely to respond to. In addition to your regular written and visual content, podcasts can be a great kind of audio content to include in your marketing strategy.

These are some of the reasons podcasts can help your business.

1. They are Easy for People to Consume

Audio content is one of the most accessible types of advertising content for potential customers. Instead of having to read lengthy text or keep their attention on a video, podcasts deliver the information quickly and easily. Users don’t have to shift their focus away from what they were doing to pay attention exclusively to your content.

People can easily listen to podcasts while they are driving, exercising, or working without it taking their attention away from those activities. Even though they are easy to access and consume, podcasts can also be highly engaging. Audio content can often be a welcome break from the monotony of other types of content that people are constantly bombarded with online.

2. They are Inexpensive and Simple to Create

There are not a lot of steps involved in making a podcast and the equipment required for making one is reasonably priced. All you need for a podcast is a good quality microphone and headphones and editing software that will allow you to record and produce the content. The editing software is often free online and simple to use even for people with no experience.

Making a podcast can also be much less time-consuming than other types of written or visual content. All you need to do is record yourself speaking naturally. You might prepare some talking points before hand but podcasts are typically not scripted. After recording you can do some minimal editing and your podcast is ready to be put online.

3. They Help You Stand Out from Competition

Because podcasts are a relatively new form of advertising, you can benefit from having less competition. You can create your own podcast for a niche audience and depending on the topic, you may not have to worry too much about competing for listeners. It can help you stand out from your competitors because you offer something that none of them do.

4. They Increase Traffic

One of the main reasons businesses should get involved in podcasts is that they offer a way to reach out to new audiences and build up a bigger fanbase. With a podcast there will be a wider range of audience that becomes familiar with your brand and your products. You are exposing your brand to potentially thousands of listeners for free essentially.

You can quickly start to acquire more customers through podcasts and bring more traffic to your site because at the end of each episode you can include call to action or CTA. You can tell listeners the link to your landing page, email subscriber or any other tool that you think will be the most helpful in bringing in new customers. Each time you include a CTA you will see more traffic on your site and more email subscribers from interested listeners.

5. They Help Build a Relationship with Your Audience

Not only will podcasts bring in more customers, they can help create loyal followers that care about your brand. Audio content tends to be more personal and when people hear you speak they will get to know your personality and your genuine passion about what you do. As you discuss relevant topics people will feel more of a connection than they might with other types of written or video content.

Listening to your voice makes it easier for followers to like and trust you because they feel like they know you better. That trust that you develop can improve your brand image and help people become more in tune with your company. People will naturally feel more drawn to your business and will be interested in what you are doing.

Podcasts can act as a great supplement to your existing marketing strategy to start building up an audience of listeners that learn to care about you and your brand. With simple audio equipment you can start talking to potential customers and seeing the positive results.

2018 Digital Marketing Conferences

2018 Digital Marketing Conferences

Looking to keep up to date with all the latest in everything Digital Marketing this year? Attend a conference! Whether your focus is Web Development, SEO, Design and UX or Social Media you can find events, workshops and seminars that can help you grow.

Get out of the office and away from the podcasts and webinars and listen to leaders in your industry up close and personal. Not only are these events good for learning they are great networking opportunities.

Find upcoming events in your area you’re interested in here!

Happy Halloween 2012 – Costume Origins and Ideas

Happy Halloween!

This spooky day isn’t complete without costumes, candy and having a good scare. But have you ever thought about the origins of Halloween costumes? This all began as a season of celebration (and superstition), as people in ancient Celtic culture would dress up to scare spirits away. These costumes often involved spirits, ghouls and other frightening things. Over time, Halloween and the idea of costumes became more popularized to be more child and pop-culture friendly. Aren’t we lucky that people everywhere can now enjoy Halloween in their own different way?

Here are some online marketing-themed spooky costumes:

Black Hat SEO (also available in white and grey hat)

Google (other options include: Bing, Yahoo, AOL, DuckDuck Go. You can also bring back the oldies like Ask Jeeves and Dogpile!)

Evil Penguin (also available in evil panda)

Sleazy salesman (Cold-caller selling questionable SEO services… enough said!)

Content scraped (Hit by bots that crawl and steal your content while slapping on spammy affiliate links? You’ve been scraped!)

Let us know if you have any other good ones!

What to Look for in a PPC Company

Los Angeles PPC companyBefore you hire a PPC company or consultant, you should be comfortable and have a general sense of what you want from paid search. Choosing any type of online marketing for your company means that you are making an investment, so do you research ahead of time. Here are a few factors that you’ll want to look into before choosing someone to handle your pay per click campaigns:

ExperienceHow long have you been handling paid search campaigns? What type of customers or industries are you familiar with? Are you an Adwords qualified company? These are all important questions to think about. Every industry is different and for many small businesses, the sectors can be competitive. When it comes down to keeping on budget for a price per click on a daily basis, experience counts.

Costs and Budget – Someone who is inexperienced in handling different types of paid search budgets can easily make a mistake. These oversights can add up really quickly and get expensive real fast. That’s why it’s helpful to have a company who is dedicated to monitoring your PPC account throughout the day and ensure that you won’t go over budget. You might have a set amount that you’re willing to go over budget if you’re getting good, relevant clicks/calls. These are all crucial things to discuss with your PPC manager.

Keyword Research – Choosing the right keywords is SO important in PPC campaigns. You can’t just throw around broad and general terms that you might incorporate into your organic campaign. If your keywords aren’t relevant and your ads get a lot of impressions but few clicks, this can decrease your overall quality score. Make sure to ask your PPC manager about optimization and testing for different pay per click landing pages to see which ones works best.

Communication – Don’t be afraid to ask your PPC company about their track record and what can they do to improve your campaigns. Find out if they attend any events or webinars to keep up with the changing industry. Most of all, make sure that they are ready and willing to answer any questions and comments that you have regarding your account. Search budgets can change with a moment’s notice and it’s important to have a company who is on your side.

If you have any questions about pay per click or would like to see if it can help your small business, don’t hesitate to contact us today!

Read more about PPC campaigns with these helpful articles:
25 Tips For Giving Your PPC Campaigns a Boost
Find your audience with the Google Display Network
Google +1 Is Changing the Face of PPC. Are You Ready?

Emarketed to Attend 2011 Google Agency Summit

googleplexImage via Flickr

Exciting news! Emarketed has been invited to the 2011 Google Agency Summit at the famed Googleplex headquarters in Mountain View, California. We will be attending this all day event, which will take place on Wednesday, September 28th. It’s sure to be filled with the latest and greatest internet marketing news.

Along with many other search marketing firms, we’ll be there to learn about current online marketing strategies and trends. We’re also looking forward to staying updated on important aspects of :

Pay per click: How to increase ROI on PPC and dispelling AdWords myths.
Social media: Discovering more about YouTube and the potential of social networking sites
Mobile: Optimization that helps find new consumer segments

Stay tuned for our blog post review after the summit to read about our visit and feel free to comment if you have any questions/topics that you’d like to learn more about. We can’t wait!