What to Look for When Choosing a CMS for Your E-commerce Store

Using a content management system might be more convenient but there are still many elements to look at, especially when choosing a CMS for your e-commerce store. Here are a few things you should keep in mind:

Shopping cart: Is your shopping cart secure and easy to use? This is the most important part of keeping track of your orders and making sure that you have enough goods in stock. Security and ease is also a part of it, which is why most e-commerce site owners use an e-commerce shopping cart from Yahoo!, Google Checkout, PayPal or plugins that enable these. Other popular alternatives include Magento, Shopify and many other WordPress plugins.

Easy to use backend: Do you plan on having a lot of different products? Make sure to choose a CMS that lets you easily name (and change if necessary) a page name. Your store should be structured into specific folders and sub-folders for easy navigation and organization. Many custom CMS allows different users with different editing abilities so that you can’t accidentally erase an existing product/page.

Design: Don’t be fooled by the limited, generic templates available on WordPress. Using a CMS doesn’t mean that your site has to look like hundreds of other online stores. There’s always a way to edit or customize an e-commerce site design to your specific wants and needs. Just like with any other website, it also doesn’t hurt to think about display options for mobile. Perhaps, responsive website design is an option for your site.

Customization: It all comes back to customization and what you need for your e-commerce store. Some owners will put up all the products they need at once and just update the quantity. Other stores might have new additions every month or have a different rotating stock of merchandise based on seasons. Although content management systems like WordPress have custom fields, they might not be customized enough to your specific needs. Especially when it comes to pricing, product details and everything that is important to an e-commerce store that wouldn’t be a concern for a normal site.

There’s a lot more to a content management system and managing an e-commerce site than meets the eye. If you have any more questions about the flexibility of a custom CMS, feel free to contact us for more information.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Happy Movember from MOmarketed

Greetings, MoBros and MoSistas! Forget about November… it’s all about Movember.

Contrary to what most people think, Movember is more than just a silly excuse to grow facial hair:

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world. With their Mo’s, these men raise vital awareness and funds for men’s health issues, specifically prostate and testicular cancer initiatives.

In other words, it’s a great month to raise awareness for men’s health and to have fun while doing so. The growing popularity of Movember wouldn’t be possible without sharing via social media. Check out these stats from last year by Radian 6:

– Terms that increased in November include: “getting checked”, “make an appointment” and “see a doctor”
– Mentions of “MoBros” on social media = nearly 18,000
– Mentions of prostate cancer has increased month to month since August

It’s expected that 1.6 million men will raise over $120 million this Movember. While traditional social networks are great for spreading the word about worthy causes, this article on TechCruch also explores the world of social networking for collaborative research. How great is it for scientists and researchers to share their findings and work on a more sophisticated social networking? Now this is a step in the right direction that we can all get behind.

Make sure to check out our team page:
http://us.movember.com/team/659789 and share your progress with us if you’re partaking in Movember this year. In the words of our comrades: Let the mustache madness begin!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What’s the Worst SEO Advice You’ve Heard?

It’s not unusual to come across questionable advice when combing for SEO news. Having different theories, ideas or conspiracies is fine… but some things are just plain ridiculous. Here are a few bad ones that I’ve seen lately and if these are part of your online organic strategy, it should be time to reconsider:

1) Don’t worry about search engine updates – In other words, keep doing what you’re doing and everything will be just fine. Right… Google Panda updates have consistently been rolled out within weeks of each other. In what world does it make sense to ignore these important updates? (Keep in mind that this isn’t a change in the algorithm, just a refresh). The idea is there but there’s no way you can completely ignore these updates and expect stable rankings.

2) All you need to worry about is creating great content – Preaching creation of great content is great but there’s more to online marketing than just that. Links are an essential part of helping readers find your content. This involves on page SEO, external linking and social factors. In the wake of all these Google updates, there are many proponents who believe that “less is more” and that can be a good thing. But it’s important not to leave out the basic aspects of optimization.

3) If your competitors are outranking your business, copy their methods – From copying link sources, website design to anchor text, I’ve heard it all! Copying a competitor is not a great idea as you might not understand everything that they’re doing to achieve those high rankings. You might think that it’s one thing but there is a lot of behind the scenes work that could make all your hard work ineffective… or even worse, it could tank your site! Lastly, how are you ever going to differentiate and have a clear brand voice if you’re getting all your ideas from someone else? It’s fine to get inspiration but in the end, you have to make it your own and make sure that it fits in with your long-term goals.

4) More content/links will help me rank better – I recently came across a case studies page of an internet marketing firm. Their “success” stories went a little something like this: Before: 78 web pages / After: 395 web pages. Before: 254 backlinks / After: 3764 backlinks. Since when did quantity become more important that quality? If you come across a company like this, it’s ok to question it. Let’s say you have 10 pages on a niche area and are still not ranking well – it’s time to ask WHY and not ask for MORE content. If you can’t rank for desirable phrases with that much content, something is seriously wrong.

Let us know of any bad or questionable advice you’ve heard recently.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.