2019 Latest Instagram Features

2019 Latest Instagram Features

Social media sites like Instagram are constantly updating their features to keep content fresh and exciting for users. It is important for businesses to stay up to date on all the latest features that Instagram provides so that they know how to reach people and stay relevant online. Social media continues to change at a rapid pace and new features can give you unique opportunities to promote your brand and keep people interested.

One of the new features that can be especially useful for businesses is the ability to automatically schedule Instagram posts. This means you can use your profile to schedule a post at the time when your audience is more likely to see it and you won’t have to wait to get it set up. Scheduling posts can help save time and allow you to get better results from perfectly timed content.

Another promising feature is the ability to add clickable hyperlinks to your profile including usernames and hashtags. This can help you direct users to another page or allow them see more content related to your business by clicking on a hashtag. Upgrading your profile with more links can help you get traffic to other places and represent your brand.

One of the most exciting new features for businesses is the addition of shoppable posts which will now be available to all Instagram business accounts. A shoppable post means that users will be able to click on a particular product featured in a photo and be redirected to your main website where they can purchase the product. Shoppable posts tag products with a brief description and the price so that users can easily click through and purchase something.

These are just some of the useful new features available on Instagram this year that will be especially beneficial to businesses.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

New Social Media Platforms Coming in 2019

New Social Media Platforms Coming in 2019

While social media sites like Instagram and Snapchat have become staples online, new platforms are expected to start emerging for the new year. New platforms can provide people different outlets to connect and businesses new opportunities to market to specific groups. Watching out for the social media sites that start to gain popularity can keep you ahead of the game.

Amazon now offers its own social media platform called Amazon Spark that provides users with a feed of stories and images from Amazon customers. They receive personalized content based on their interests and shop for products while interacting with others on the platform. Users must be prime members to use the site and need to make a minimum amount of purchases.

There are new short video apps and platforms including Lasso and Facecast which allow users to post short content or live stream videos. Lasso focuses mainly on short videos that users can create with different filters and effects while Facecast also has live streams and live video chats as well. Both allow you to view popular videos and meet people with common interests.

Another social media platform called Kik focuses more on messaging and interacting than sharing media content. Kik offers users more privacy than other types of messaging services like on Facebook or Snapchat. Users don’t need a phone number to register and can remain anonymous by simply using a screen name.

Other apps are gaining popularity such as Foursquare Swarm to track places you go and share spots with friends. Vero is another social network that focuses more on social interaction and less on media with more organic connections. Familiarizing yourself with some of these new social network platforms can help you prepare for the next big trend in online marketing.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Make Your Instagram Stories Even Better with These Apps

Make Your Instagram Stories Even Better with These Apps

Instagram stories are a great way to reach followers with important information or create ads that help increase engagement. There are certain strategies and tools available that can make your instagram stories more effective at building awareness and attracting attention from potential customers. You can use apps to enhance your stories and make them more appealing to followers.

An eye-catching option is to add animated text and creative overlays to your photos and videos using third-party apps like Adobe Spark Post. This is a free design app that allows you to add effects and different types of overlays to your posts to make them animated videos. You can choose from various themes, fonts and colors to create an interesting design that will make your story more memorable.

Another app that can be useful for Instagram stories is the InShot app which helps with sizing issues if you don’t have a vertical video. The free app can convert a video from any type of aspect ratio into the right vertical ratio for stories with background margins that you can customize using different colors or a blurred effect. Other options like PicPlayPost allow you to create vertical collages or vertical slideshows using multiple photos.

There are many options for editing apps that can help you create clips for videos like Videoshop or Filmmaker pro. These apps make it possible to put together multiple clips, resize them, edit them and add text. Video stories with several clips can help businesses communicate more information in one single story.

Enhancing stories with these types of apps can make them look more professional and help you boost engagement with more interesting content. Businesses can benefit from putting some thought and effort into their Instagram stories so that followers look forward to viewing more.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

The Benefits of A Live Stream

The Benefits of A Live Stream

Live video content has been around for a while but has now been incorporated into a number of different popular social media platforms such as Facebook, Instagram and YouTube. Streaming content online is a great way for brands to share meaningful information to users and connect to a larger audience. Including live video broadcasts on these social media sites can make your brand seem more relatable and accessible to potential customers.

The live video features on Facebook and Instagram are useful not only because they reach more people but they also give users a chance to interact with you in real time. People can write comments or ask questions and you can respond as you are seeing them during your live stream. This real time communication can be essential to converting customers and getting people to be more engaged with your brand.

One of the biggest benefits of a live stream is that it can give you a chance to educate users about your brand and what your company is all about. You are able to promote your company in a more personal way and make sure that people are listening and will hear your message. The content can be more rich and entertaining in a way that people will be more inclined to respond.

Live streams are also useful at conveying a sense of urgency to help convert people into becoming paying customers. You can talk to customers about a limited time offer or a particular promotion that you want them to take advantage of during the course of the video. Users might be more interested in converting with the longer and more informational content of live streams rather than a quick ad.

Live streaming allows you to communicate directly to people and the more live stream videos you create, the larger the audience you can reach every time.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Ways to Step Up Your Insta-Game

5 Ways to Step Up Your Insta-Game

Instagram is one of the most popular social media sites for all kinds of demographics and it is crucial for your brand to be as active on the platform as possible. If your company isn’t getting the kind of results you want from Instagram then it may be time to try some new strategies that will boost your engagement.

There are plenty of useful tools to help promote your brand and increase your visibility.

1. Interactive Hashtags

Hashtags are an easy and quick way to boost engagement and get people to showcase your products with their own posts. You can repost photos from users that include the hashtag which will motivated them to get more involved with your brand so they can be featured on your site.

2. Instagram Worthy Giveaways

As part of an interactive hashtag you can incorporate a giveaway to gain people’s interest and give them incentive to post about your products. You can also use the giveaway as a chance to let people test out new products and share about them to their followers.

3. Story Highlights

Instagram stories are a great way to engage followers but they disappear after a day. Story highlights allow you to keep your best stories on your profile, especially the most valuable ones to your marketing campaign.

4. IGTV

Instagram recently launched a new app that allows users and marketers alike to post long-form videos. It offers marketers a chance to create engaging ads and videos with more information so that followers can learn more about your brand.

5. Collaborate with Influencers

On Instagram, influencers can have a lot of sway over their followers and if you collaborate with them they can promote your brand and specific products.

Finding new and creative ways to market on Instagram can help you make sure you are getting more engagement and better overall results from the platform.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Leveraging Social Media Polls

One of the key strategies that businesses online usually focus on is getting more engagement from their audience on social media. Interacting and getting people to respond to posts can help you build a more engaged fanbase that is likely to stay loyal to your brand and spread the word about what you do. One of the most effective ways to get people to engage with your posts is to create a social media poll to get feedback from your audience.

Getting consumer feedback not only gets people to react to your post, it can also provide you with valuable information that can help you improve what you do. Voting for something can drive excitement for certain products or your brand in general and it can help you understand what your audience really wants. Polls can make user interactions more immediate and intimate in a way that a normal post can’t quite accomplish.

Social media polls can often take the form of allowing followers to decide the best options for products that a company offers. They can also simply be for fun so that the audience can share their opinion on something. Polls can incorporate humor to get people to react in a way that makes them more interested in your brand.

Lettings be involved in business decisions helps them feel more involved in what you do and persuades them to care more about the outcome. Polls can be used on almost any social media site including Facebook, Instagram and Twitter. Even though polls can be useful they should be only posted occasionally so fans don’t bored or lose interest in them.

Mixing in some social media polls with your regular posts can boost engagement and help you build a closer relationship with your audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Instagram Cares About Users Wellbeing

Instagram Cares About Users Wellbeing

Instagram has responded to claims that the social media platform is bad for mental health by setting up their own “Wellbeing Team”. Recently a highly publicized survey revealed that Instagram ranked number one as the worst social media network for user’s mental health and wellbeing. Instagram is hoping to combat the negative impact that it has on user’s health by coming up with ways to make it a more positive community.

The health survey showed that although Instagram can be good for self-expression and self-identity, these positive aspects were overwhelmingly outweighed by its association with anxiety, depression and negative body image. The negative elements of Instagram made it rank well below competitors in terms of mental health such as Facebook and YouTube which was actually reported to have a positive effect on wellbeing. Instagram decided to confront the problem by creating an entire team that is dedicated to improving people’s mood and wellbeing through Instagram.

The Wellbeing Team is making an effort to transform Instagram into a place where people feel good and don’t experience feelings of anxiety and depression while using it. It may be a difficult task since many users especially young women experience a lot of negative feelings on Instagram. Women in their late teens and early 20s using Instagram reported that it had a negative impact on their body image and made them feel inadequate about their work and lifestyle.

Instagram is currently changing their priorities and making positive mental health their number one goal for the platform. They have created comment filters that automatically filter out inappropriate comments to prevent bullying and set up teams to review posts by individuals who may need mental health support. If Instagram continues to take measures to improve the community it may be able to minimize the negative impact it has on user’s mental wellbeing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Does this Facebook Drama Mean for My Ads?

What Does this Facebook Drama Mean for My Ads?

Mark Zuckerberg, the founder of Facebook, has been through a rough time recently with the scandal involving the social media platform. The market cap for Facebook plummeted by $50 billion after the public discovered the truth about how their data was shared with third parties. Zuckerberg was forced to speak at a congressional hearing and asserted that he would make some much needed changes to Facebook to protect user privacy.

If Facebook gets an overhaul as a result of this scandal then people might be worried about its impact on users, especially businesses who rely on social media as part of their advertising tactics. Any changes to Facebook could also impact Instagram which is owned by the same company that might feel compelled to follow the same guidelines regarding personal data. Protecting user data is an important goal for Facebook but how will it affect businesses running ads on the social media platform?

Social media experts are predicting that data changes may not have as dramatic an effect on the way people use Facebook and Instagram as you might think. Advertising may not be hindered if Facebook allows businesses to continue promoting themselves through the platform and using the information they need to target ads. Many industry experts believe that advertising on Facebook and Instagram actually won’t change much, at least in the short term.

Protecting Data and Maintaining Business

Protecting Data and Maintaining Business

When the news broke that Facebook allowed user data to be accessed by a company called cambridge analytica, it caused many people to question the integrity of the social media platform. Cambridge analytica is a political data firm that was hired by the Trump administration in order to gain access to user data on Facebook. The company was able to access private information on more than 50 million Facebook users and used tools to help influence their behavior during the 2016 election.

The data that was accessed by the company included users’ identities, location likes and friend networks which was used to map personality traits and then target audiences with digital ads. Users that took a personality survey and downloaded an app, consented to have their information taken and used by the third party although they were told it was for academic use only. Facebook allows researchers to gather data for academic purposes but Cambridge analytica violated the social media platform’s rules by allowing the data to be sold and transferred.

Although Cambridge analytica is mostly to blame for its violation of user privacy, Facebook has responded to the incident by removing the app that gathered data. The company also asked for this private data to be deleted so that it would not be used again in the future. However, it is likely that users will be more wary in the future of sharing their data online.

People using Facebook and Instagram may be more cautious about providing private information but it does not necessarily mean people will steer clear of these platforms. Instagram is less politically themed and more focused on design and visuals so it not likely that advertising on that platform will be affected in the near future. Ultimately when Facebook figures out how to resolve issues with data it will eventually transfer to Instagram.

Third Party Access to Data

One possible consequence of the Cambridge analytica scandal is that Facebook may scale back access to third party data. Legislators are beginning to understand that the platform leaves private data vulnerable and they may attempt to intervene. More government oversight may lead to attempts to break up the company which has control over a large portion of the social media world.

If there is any further backlash to Facebook following the scandal it could lead to more advertising potential on Amazon as another option for businesses. Amazon is currently struggling to keep up in the marketing world because it has a smaller number of advertisers and accounts can be more difficult to set up than Facebook. However, if Facebook becomes too problematic for users, Amazon may be a useful alternative for advertising online.

In the short term, it doesn’t appear that Facebook and Instagram’s advertising services will be affected much by any new changes. It will take some time for Facebook to resolve its data issues and enact significant shifts in the way that it handles things. For the time being most businesses will be able to carry on with their usual advertising tactics and not see too many negative changes.

It is difficult to tell how Facebook will handle data in the future and how it will adjust in order to prevent privacy violations. Businesses can maintain their advertising campaigns on the site but will also benefit by exploring other options. It will likely be some time before any real significant changes occur that will strongly impact Facebook Ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Create Your Instagram Aesthetic

Create Instagram Aesthetic to be an instagram influencers

Creating Your Instagram Aesthetic – With a social media network like Instagram you need to keep your images interesting visually and think about design elements in order to gain more followers. The aesthetic of your Instagram can help you grow into an influencer if people like and respond to your style. It is important to stand out and consistently post images that are appealing and creative.  Be Aesthetic & be a part of Instagram influencers !!

Think About Audience Before Creating Instagram Aesthetic

 

When creating your aesthetic, the first thing to think about is your audience. What kind of images or content do they want to see? You will want to create a design and style that resonates with them so make sure to do research and find out what your target followers are interested in.

Consistent With Similar Colors And Themes

 

In order to create Instagram aesthetic it is crucial to be consistent with similar colors and themes. Come up with a color palette that you think will go well with your brand and blend the images together so that they don’t seem disconnected or jumbled. You should also be consistent with lighting and filters so that you have a visual theme that doesn’t vary too much.

Stick To Themes Of Subject According To Instagram Influencers

 

Aside from color schemes you should also stick to themes of subject matter as much as possible. This might depend on your business, brand or the message you are hoping to communicate with followers. Focus on things you are passionate about and are consistent with your brand.

Maintain Your Instagram Aesthetic

 

To maintain your Instagram aesthetic you also need to think about how your images look on the grid and not just the individual photos. That means considering the “big picture” of what your page will look like when users are viewing the whole profile. You’ll need to have a good mixture of images that still relate to one another without being too repetitive.

Once you set up your Instagram aesthetic it can be simple maintain as long as you stick with your theme, color palette and the story of your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Add Music to Instagram Videos

Instagram Videos

Instagram videos can be a useful way to connect to followers with images you create and share. Videos are a great addition to any Instagram account, no matter what your page is about and what your goals are in using the platform. To give videos an extra level of appeal you can add music to go along with the images and share something people will really enjoy.

Adding Music to Instagram Videos Easily

 

People often find that adding music to videos that have static pictures can make the images more interesting especially when they are using the ‘stories’ feature on Instagram. Videos with a slideshow of images need an audio track to make it feel more complete. Unfortunately Instagram doesn’t offer a built-in editing tool that allows you to add music to the videos you upload.

Different Ways To Adding Music To Instagram Videos

 

Even without a built-in feature for adding music many people find ways to include an audio track with their video. There are different options and possibilities when it comes to adding music to Instagram videos whether you are creating posts for your business or just for family and friends. Spending a little bit of extra time on audio and video can make a more dynamic post that is likely to get more feedback.

Mobile Apps for Audio

Although many professional companies working on their Instagram account might use a desktop computer to add audio with video editing software, the average person won’t spend as much time on it. Since typically most people record videos with their phone it would be an extra step to transfer the video to the desktop and then back onto their phone once they’ve added audio. Fortunately there are mobile apps available that can make it easy to add audio tracks to a video you have recorded.

A number of different apps available on smartphones are specifically designed to take video you have recorded on your phone and merge it with an audio file. Most of the apps will only allow you to use audio files that are saved to your device so as long as you have some tracks available on your phone you can easily combine them with your video. Some of them even have other useful features to enhance the video such as adding text or filters.GoPRO

Some of the mobile apps that allow you to merge audio files with your video include Vidlab which allows you to search for audio files on iTunes or Google play so you can purchase them for your video. Other apps include Videoshop which allows you to also edit video clips and combine them together, flipgram which includes content creation and social media sharing as well as Quik by GoPro. Quik can automatically create stories and allow you to add audio, filters and even interesting effects such as stop motion.

Adding an Audio Track

To add music using one of these mobile apps you simply need to to download them and select your video and the audio track that you have on your phone. Some of the apps include stock audio that you can use for your video if you are concerned about copyright infringement or if you don’t have a track available to use. You can also add your own music but be aware of the necessity of crediting artists in certain cases.

You can usually use the app to adjust the starting point of the music and where it appears in the video. If you have a video editing app you can also add more video clips and filters to put together a more elaborate presentation. Once you have created the final version of the video you can simply export it where it will be saved on your phone to be uploaded to Instagram.

Most of the mobile apps are straightforward and simple to use but there are tutorials available online if there is something specific you are having issues with. Once you are familiar with the apps options it will only take a few minutes to add audio and quickly upload your video after recording it. Being able to edit and create videos on your mobile phone can save a lot of time and allow you to share more interesting posts when you are on the go.

Occasionally videos can be flagged for having copyrighted content so make sure you credit the artist if you can. Overall, music can be a great way to make your videos more worthwhile to followers who want to see unique and high quality posts. Even if you aren’t interested in using any of the other editing options, simply adding an audio track can make videos more appealing.

Adding music to Instagram videos is an easy and effective way to engage followers with your posts and get more people interested in your content online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.