Leveraging Social Media Polls

One of the key strategies that businesses online usually focus on is getting more engagement from their audience on social media. Interacting and getting people to respond to posts can help you build a more engaged fanbase that is likely to stay loyal to your brand and spread the word about what you do. One of the most effective ways to get people to engage with your posts is to create a social media poll to get feedback from your audience.

Getting consumer feedback not only gets people to react to your post, it can also provide you with valuable information that can help you improve what you do. Voting for something can drive excitement for certain products or your brand in general and it can help you understand what your audience really wants. Polls can make user interactions more immediate and intimate in a way that a normal post can’t quite accomplish.

Social media polls can often take the form of allowing followers to decide the best options for products that a company offers. They can also simply be for fun so that the audience can share their opinion on something. Polls can incorporate humor to get people to react in a way that makes them more interested in your brand.

Lettings be involved in business decisions helps them feel more involved in what you do and persuades them to care more about the outcome. Polls can be used on almost any social media site including Facebook, Instagram and Twitter. Even though polls can be useful they should be only posted occasionally so fans don’t bored or lose interest in them.

Mixing in some social media polls with your regular posts can boost engagement and help you build a closer relationship with your audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Instagram Cares About Users Wellbeing

Instagram Cares About Users Wellbeing

Instagram has responded to claims that the social media platform is bad for mental health by setting up their own “Wellbeing Team”. Recently a highly publicized survey revealed that Instagram ranked number one as the worst social media network for user’s mental health and wellbeing. Instagram is hoping to combat the negative impact that it has on user’s health by coming up with ways to make it a more positive community.

The health survey showed that although Instagram can be good for self-expression and self-identity, these positive aspects were overwhelmingly outweighed by its association with anxiety, depression and negative body image. The negative elements of Instagram made it rank well below competitors in terms of mental health such as Facebook and YouTube which was actually reported to have a positive effect on wellbeing. Instagram decided to confront the problem by creating an entire team that is dedicated to improving people’s mood and wellbeing through Instagram.

The Wellbeing Team is making an effort to transform Instagram into a place where people feel good and don’t experience feelings of anxiety and depression while using it. It may be a difficult task since many users especially young women experience a lot of negative feelings on Instagram. Women in their late teens and early 20s using Instagram reported that it had a negative impact on their body image and made them feel inadequate about their work and lifestyle.

Instagram is currently changing their priorities and making positive mental health their number one goal for the platform. They have created comment filters that automatically filter out inappropriate comments to prevent bullying and set up teams to review posts by individuals who may need mental health support. If Instagram continues to take measures to improve the community it may be able to minimize the negative impact it has on user’s mental wellbeing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Does this Facebook Drama Mean for My Ads?

What Does this Facebook Drama Mean for My Ads?

Mark Zuckerberg, the founder of Facebook, has been through a rough time recently with the scandal involving the social media platform. The market cap for Facebook plummeted by $50 billion after the public discovered the truth about how their data was shared with third parties. Zuckerberg was forced to speak at a congressional hearing and asserted that he would make some much needed changes to Facebook to protect user privacy.

If Facebook gets an overhaul as a result of this scandal then people might be worried about its impact on users, especially businesses who rely on social media as part of their advertising tactics. Any changes to Facebook could also impact Instagram which is owned by the same company that might feel compelled to follow the same guidelines regarding personal data. Protecting user data is an important goal for Facebook but how will it affect businesses running ads on the social media platform?

Social media experts are predicting that data changes may not have as dramatic an effect on the way people use Facebook and Instagram as you might think. Advertising may not be hindered if Facebook allows businesses to continue promoting themselves through the platform and using the information they need to target ads. Many industry experts believe that advertising on Facebook and Instagram actually won’t change much, at least in the short term.

Protecting Data and Maintaining Business

Protecting Data and Maintaining Business

When the news broke that Facebook allowed user data to be accessed by a company called cambridge analytica, it caused many people to question the integrity of the social media platform. Cambridge analytica is a political data firm that was hired by the Trump administration in order to gain access to user data on Facebook. The company was able to access private information on more than 50 million Facebook users and used tools to help influence their behavior during the 2016 election.

The data that was accessed by the company included users’ identities, location likes and friend networks which was used to map personality traits and then target audiences with digital ads. Users that took a personality survey and downloaded an app, consented to have their information taken and used by the third party although they were told it was for academic use only. Facebook allows researchers to gather data for academic purposes but Cambridge analytica violated the social media platform’s rules by allowing the data to be sold and transferred.

Although Cambridge analytica is mostly to blame for its violation of user privacy, Facebook has responded to the incident by removing the app that gathered data. The company also asked for this private data to be deleted so that it would not be used again in the future. However, it is likely that users will be more wary in the future of sharing their data online.

People using Facebook and Instagram may be more cautious about providing private information but it does not necessarily mean people will steer clear of these platforms. Instagram is less politically themed and more focused on design and visuals so it not likely that advertising on that platform will be affected in the near future. Ultimately when Facebook figures out how to resolve issues with data it will eventually transfer to Instagram.

Third Party Access to Data

One possible consequence of the Cambridge analytica scandal is that Facebook may scale back access to third party data. Legislators are beginning to understand that the platform leaves private data vulnerable and they may attempt to intervene. More government oversight may lead to attempts to break up the company which has control over a large portion of the social media world.

If there is any further backlash to Facebook following the scandal it could lead to more advertising potential on Amazon as another option for businesses. Amazon is currently struggling to keep up in the marketing world because it has a smaller number of advertisers and accounts can be more difficult to set up than Facebook. However, if Facebook becomes too problematic for users, Amazon may be a useful alternative for advertising online.

In the short term, it doesn’t appear that Facebook and Instagram’s advertising services will be affected much by any new changes. It will take some time for Facebook to resolve its data issues and enact significant shifts in the way that it handles things. For the time being most businesses will be able to carry on with their usual advertising tactics and not see too many negative changes.

It is difficult to tell how Facebook will handle data in the future and how it will adjust in order to prevent privacy violations. Businesses can maintain their advertising campaigns on the site but will also benefit by exploring other options. It will likely be some time before any real significant changes occur that will strongly impact Facebook Ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Create Your Instagram Aesthetic

How to Create Your Instagram Aesthetic

With a social media network like Instagram you need to keep your images interesting visually and think about design elements in order to gain more followers. The aesthetic of your Instagram can help you grow into an influencer if people like and respond to your style. It is important to stand out and consistently post images that are appealing and creative.

When creating your aesthetic, the first thing to think about is your audience. What kind of images or content do they want to see? You will want to create a design and style that resonates with them so make sure to do research and find out what your target followers are interested in.

In order to create an aesthetic it is crucial to be consistent with similar colors and themes. Come up with a color palette that you think will go well with your brand and blend the images together so that they don’t seem disconnected or jumbled. You should also be consistent with lighting and filters so that you have a visual theme that doesn’t vary too much.

Aside from color schemes you should also stick to themes of subject matter as much as possible. This might depend on your business, brand or the message you are hoping to communicate with followers. Focus on things you are passionate about and are consistent with your brand.

To maintain your Instagram aesthetic you also need to think about how your images look on the grid and not just the individual photos. That means considering the “big picture” of what your page will look like when users are viewing the whole profile. You’ll need to have a good mixture of images that still relate to one another without being too repetitive.

Once you set up your Instagram aesthetic it can be simple maintain as long as you stick with your theme, color palette and the story of your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Add Music to Instagram Videos

How to Add Music to Instagram Videos

Instagram videos can be a useful way to connect to followers with images you create and share. Videos are a great addition to any Instagram account, no matter what your page is about and what your goals are in using the platform. To give videos an extra level of appeal you can add music to go along with the images and share something people will really enjoy.

People often find that adding music to videos that have static pictures can make the images more interesting especially when they are using the ‘stories’ feature on Instagram. Videos with a slideshow of images need an audio track to make it feel more complete. Unfortunately Instagram doesn’t offer a built-in editing tool that allows you to add music to the videos you upload.

Even without a built-in feature for adding music many people find ways to include an audio track with their video. There are different options and possibilities when it comes to adding music to Instagram videos whether you are creating posts for your business or just for family and friends. Spending a little bit of extra time on audio and video can make a more dynamic post that is likely to get more feedback.

Mobile Apps for Audio

Although many professional companies working on their Instagram account might use a desktop computer to add audio with video editing software, the average person won’t spend as much time on it. Since typically most people record videos with their phone it would be an extra step to transfer the video to the desktop and then back onto their phone once they’ve added audio. Fortunately there are mobile apps available that can make it easy to add audio tracks to a video you have recorded.

A number of different apps available on smartphones are specifically designed to take video you have recorded on your phone and merge it with an audio file. Most of the apps will only allow you to use audio files that are saved to your device so as long as you have some tracks available on your phone you can easily combine them with your video. Some of them even have other useful features to enhance the video such as adding text or filters.GoPRO

Some of the mobile apps that allow you to merge audio files with your video include Vidlab which allows you to search for audio files on iTunes or Google play so you can purchase them for your video. Other apps include Videoshop which allows you to also edit video clips and combine them together, flipgram which includes content creation and social sharing as well as Quik by GoPro. Quik can automatically create stories and allow you to add audio, filters and even interesting effects such as stop motion.

Adding an Audio Track

To add music using one of these mobile apps you simply need to to download them and select your video and the audio track that you have on your phone. Some of the apps include stock audio that you can use for your video if you are concerned about copyright infringement or if you don’t have a track available to use. You can also add your own music but be aware of the necessity of crediting artists in certain cases.

You can usually use the app to adjust the starting point of the music and where it appears in the video. If you have a video editing app you can also add more video clips and filters to put together a more elaborate presentation. Once you have created the final version of the video you can simply export it where it will be saved on your phone to be uploaded to Instagram.

Most of the mobile apps are straightforward and simple to use but there are tutorials available online if there is something specific you are having issues with. Once you are familiar with the apps options it will only take a few minutes to add audio and quickly upload your video after recording it. Being able to edit and create videos on your mobile phone can save a lot of time and allow you to share more interesting posts when you are on the go.

Occasionally videos can be flagged for having copyrighted content so make sure you credit the artist if you can. Overall, music can be a great way to make your videos more worthwhile to followers who want to see unique and high quality posts. Even if you aren’t interested in using any of the other editing options, simply adding an audio track can make videos more appealing.

Adding music to Instagram videos is an easy and effective way to engage followers with your posts and get more people interested in your content online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do I Need to Watermark My Images Online?

Watermark Images

If you are a photographer, artist or simply are posting original images online you might be considering the pros and cons of watermarking. In certain cases watermarking can be a useful way to put your name or logo on all of your images so that you will be credited anytime someone shares or reposts your photo. In theory it is also a method to help prevent people from taking your images and passing them off as their own online.

Watermarking can benefit photographers in some ways because it acts as a way to “sign” their art so that people see their name or logo and can begin to identify them more easily if the images circulate online. If someone wants to find your work, watermarking will make it much easier for them to know who you are.

One of the downsides to watermarking is that it does not always keep people from taking images and reposting them as their own. People can often find ways to photoshop out a watermark or simply crop it out if they don’t care about being respectful of the artist. This is an unfortunate reality and can make watermarks irrelevant if the goal is to prevent image theft.

Another thing to consider is that often the appeal of an image can be diminished by the use of a watermark. It can interrupt the artistry of the photo and distract the viewer, making the image less beautiful or interesting. There is also the possibility that viewers online will be less likely to share the image if it is watermarked because of the decrease in the image’s appeal.

Deciding whether to watermark your image can depend on your own personal preferences on how you want your images to look and what your goals are for using them. Weigh the pros and cons before watermarking to determine if it is right for your work.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Social media has been a huge game changer when it comes to marketing online and it is crucial that every business has some involvement with social platforms. Social media has made it easier than ever to target customers and communicate directly to them so that you can achieve immediate results. You can tailor each marketing campaign using social media and personalize your ads to cater toward unique customer needs.

When it comes to social media it is easy to get overwhelmed by how many options there are as far as platforms. The most essential sites for a business to get involved in are Instagram, Facebook and LinkedIn. Using these sites for marketing can help narrow your focus so that you are not spending too much energy on several different social media campaigns.

These three sites are the most popular, with the largest demographics and the best options for creating effective ad campaigns that target specific customers. In order to have a good marketing plan for your business you need to be familiar with how these sites work and use them regularly to build up your fan base. Creating interactive marketing campaigns on each of these websites will help you start to see your business grow and expand its influence over time.

The Benefits of Facebook

Even though it has been around a long time Facebook is still considered the top driver of return on investment when it comes to marketing. Many people consider Facebook to be the most effective social media marketing platform on the internet. This is because it remains the most popular social media site that also offers affordable and highly targeted advertising.

Facebook has over 1.4 billions users with over 900 million of those users visiting the site every single day. That popularity provides businesses with the biggest opportunity to reach new people online in a wide variety of different demographics. With the wide reach that Facebook has, most businesses understand how important it is to have a presence on the site.

Facebook encompasses all demographics and people tend to spend a lot of time on the site, usually an average of 40 minutes a day. Their advertising services make it easy to target your campaigns based on location, age, gender, interests, and many other factors. Facebook also offers analytics to help you monitor the success of your ad campaigns and make adjustments whenever necessary.

Staying Connected with Instagram

Instagram was acquired by Facebook in 2012 and its popularity has skyrocketed since then. It is a social media platform that the modern generation has embraced because it is very mobile-friendly, highly visual and allows users to easily generate a mass following. For marketing, Instagram can be the perfect way to connect with users in a way that allows you to showcase your products and appeal to your target audience.

The preferred method of using Instagram is on the smartphone, although there is a desktop version as well. The mobility of Instagram makes it easier for users to see your posts anywhere and be engaged with your company at any point in the day. Visual posts are also a great way to market yourself in a new way that can translate easily over a smartphone.

Marketers on Instagram can also benefit greatly from using hashtags to make their posts and their brand more visible to the platform’s audience. Hashtags are more powerful and used more often on Instagram than any other social media site. They can help you promote your business and make it much easier for customers to find you.

Using LinkedIn for Business Marketing

Although it is geared specifically toward professionals and businesses, LinkedIn can still be a powerful tool for making new connections and marketing toward a target audience. It can be especially useful for business to business marketing because you can find easily find people in certain industries who are interested in what you offer. When it comes to B2B marketing, LinkedIn can be an even more important tool than Facebook.

Statistics suggest that LinkedIn is the most effective platform for marketing product launches and distributing news and information about new products. It is also very effective for lead generation with referral traffic that is higher than many other social media sites. LinkedIn can help businesses reach other businesses and get the word out about new products quickly and effectively.

No matter what audience you are trying to reach, focusing your marketing efforts on a few major social media sites will positively benefit your business. Sites like Facebook, Instagram and LinkedIn can offer you a way to connect with people and create loyal customers. Being visible on the web means taking the time to have a presence on these sites so that you can reach as many people as possible.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Did You Get Reported on Instagram for Music Copyright?

The rules of copyrighted material on the internet can be confusing at times and people might not expect their content to get taken down when it just posted for fun on their personal profile. However, Instagram has started using a new technology that allows them to recognize and automatically take down any video that contains copyrighted music. The algorithm Instagram uses is similar to the one YouTube has employed to tag users that have copyrighted music in the background of their videos.

Did You Get Reported on Instagram for Music Copyright?

When YouTube flags a video they might take measures such as muting the audio track but Instagram will simply remove the video and send the user a notice. You might have received a notice saying “your video has been removed because it included the following content” with a list of the song or songs in the video. The good news is that you can still post the video later by appealing the removal if you have permission or plan to get permission to use the music.

Avoiding Copyright Problems

Unfortunately, if you do not give credit the owner of the music or do not receive their permission to post it then you will not be able to repost your content. It is important to remember that you must always be careful to give credit to musicians or writers whenever you add a soundtrack to your video. This is true of any photos as well because posting someone else’s photography also qualifies as copyright infringement.

If you are re-posting someone’s video or photo, always give them credit for their content and even ask permission if you can. With music you can credit the artist but in some cases this will not be enough to avoid the problems that can occur with Instagram. If the app still detects copyright infringement then you can attempt to appeal in order to get your video posted.

Appealing can be relatively simple as the notice you receive regarding your video being removed will typically contain a button to click that reads “appeal”. If you have not already done so you can try to contact the owner of the music. If it is amainstream music local band or artist then it may be possible to negotiate payment and get their permission in writing which will help you successfully appeal.

When it comes to very popular mainstream music it can be more difficult to get the rights to post the owner’s content. You will need to prove to Instagram that you have permission to use the music in order to re-post your video. Without permission you will have to find different music or re-post without audio.

Other Options for Posting Music

Sometimes you can get around the copyright algorithm by making slight changes to the music so that it is not detected and flagged. With an altered version of the song you may still get the effect you want in your video without having to worry about getting in trouble with Instagram. You can use video editors to help you put together your background music with the images.

Another option preferred by many people who create their own content is to look for copyright free music online. There are libraries of stock music that you can use in any project you want without worrying about your video getting removed. Some artists willingly put their songs into the public domain and people are free to use this music for their own content.Music Copyright

There is also the option of purchasing music that is “royalty free” meaning that you pay a one time fee for the rights to the song and can use it as often as you’d like without paying again. Instead of paying licensing fees for each use you pay one fee initially and have the ability to continue using the song. This can simplify copyright issues and make it easy to prove that you have permission for the music to Instagram.

If you or anyone you know has their own original music this can also make a great addition to your video and help you support local artists. Make sure you give them credit and pay them any fee that they feel is fair for the use of their song.

Although you might feel disappointed if your video was reported, you can still create content and add great music without creating any copyright issues. Take the time to learn more about how copyrights work and be cautious whenever you are adding background music. Instagram can still be a fun place to post original videos with a soundtrack you are happy with.

If you want to learn more about copyright issues you can read more in the Instagram help center and research the best ways to post videos with music.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

An Instagram Approach for Your Brand for the Holidays

An Instagram Approach for Your Brand for the Holidays

The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more online sales. Instagram offers an easy way to showcase your products visually and create more engagement with your brand through comments and likes.

To get the most out of your Instagram during the holidays it is a good idea to develop a plan for how you want to reach people and market your products as potential gifts. Using holiday themes and posts can help people associate your brand with the season and they will think of you when they are coming up with their shopping list. You can also come up with ways to get people more engaged with your posts throughout the holidays and build up your brand’s presence online.

Visual Holiday Themed Profile and Posts

People love to engage with visual content online and Instagram is one of the best resources for visually appealing posts. You can start getting ready for the holidays by updating your profile with a holiday themed bio and photo and maybe even updating the link to a holiday landing page. Your bio is important especially for mobile users to get directly to your website.

It is a good idea to make as many holiday-related posts as you can but make sure to keep them varied and unique so that they don’t seem repetitive. You can frame some of your posts as advice and provide gift ideas so that people feel that they are getting useful information from you. Make sure that you take the time and effort to craft your images by experimenting with angles, lighting and filters especially when you are posting photos of your products.

People always appreciate great images and content that tells a story. Your posts can introduce holiday crafting or gift wrapping tips and other DIY ideas that can get them involved with your profile. You use your content to showcase your products in a way that really connects with your audience and will keep them interested.

Encourage Engagement with Interactive Posts

Throughout the holidays people are viewing a lot of advertisements on different platforms and it can be hard for your business to stand out. To stay competitive with other brands you can generate more interest in your company by boosting engagement. Create posts that are designed to get people talking and interacting with you in a meaningful way.

A popular type of interactive post is the “this vs. that” photo comparing two different items and asking your audience their opinion on which they prefer. These types of posts that tend to stir up controversy can get people to engage by commenting and getting involved in discussions with you and other followers. If you create these posts with holiday themes such as “egg nog vs. hot chocolate” people will be thinking about your brand more during the holidays.

An easy way to get people to engage more with a post is to ask an open ended question that gets people to talk about themselves in a conversational way. You can keep questions short, simple and specific but with the intention of creating deeper engagement with your customers. You can ask about their holiday traditions and post an appealing holiday themed photo to get people in the spirit.

Getting people involved through contests is also a good strategy during the holidays especially when it incorporates your products. Brands tend to benefit a lot from user generated content and a contest asking followers to post a photo with your product along with a hashtag can get people more familiar with your brand and spread the word about a new product you want to advertise. Create an incentive for people to get involved in the contest with a giveaway for the best photo.

Promote Holiday Sales

An Instagram Approach for Your Brand for the HolidaysEngagement is necessary but what you want most out of your holiday Instagram campaigns is to convert customers to purchase your products as gifts. Make sure to use Instagram to promote any holiday sales and discounts that you are offering throughout the season. You can create short video ads providing information about the sale and include a link to your website or a landing page for the discounted products.

If you offer people good prices as well as fun, engaging posts then you can benefit enormously from holiday content. Stay creative and keep things light so that you aren’t selling your products too hard and are maintaining positive interactions with fans. The more you promote your brand during the holidays the more people will turn to your products for their holiday shopping.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Things to Know about Instagram Influencers

Things to Know about Instagram Influencers

Social media sites have become a platform that allows people to develop into internet celebrities that people follow to hear about trends and products. A social media influencer manages to establish credibility in whatever industry they are in and they become an authority on things like fashion, makeup, food or whatever they have a strong opinion about. One of the reasons people tend to pay attention to these influencers’ opinions is because they are authentic, everyday people who are sharing their lives and true thoughts on everything.

The good news for businesses marketing their products is that you can establish a relationship with social media influencers and have them promote your brand for you. This is especially useful on Instagram where people tend to follow influencers for ideas on what kinds of products to buy. The visual elements of Instagram allow people to immediately see the influencer wearing or using your product and it will give them a context, making the product more appealing.

Saving Money on Marketing

One thing to know if you are considering reaching out to Instagram influencers is that they can help you save money on your marketing campaigns. Since many marketing plans can be expensive and ineffective, influencers can offer you a chance to get a better return on your investment for a good price. A recent study found that influencer marketing can drive ROI 11 times higher than other types of online marketing

Influencers tend to have reasonable rates and they can create a lot of exposure for your brand or any new products you want people to know about. Eighty four percent of influencers actually charge less than $250 for one branded Instagram post and as much as ninety seven percent charge less than $500 per post. For a small price you are guaranteed to get your product seen by a large audience that respects the influencer’s opinion and taste making them more inclined to buy from you.

Instagram influencers also tend to generate more high quality leads which can lead to a higher return on investment. People following the influencer are already interested in the types of products that they showcase and they have most likely made purchases based on their reviews in the past. The influencer can easily boost visibility for your brand especially if they have a large following and their content is relevant to your business.

Finding the Right Influencer

Before you start to commit to a relationship with an Instagram influencer you should look for certain qualities in their posts and their online presence that will be most beneficial to you. It is important to find someone who will best represent your brand and has access to the type of audience that you want to target. You want to make sure that you are making a good investment before you spend money on a sponsored post.

You will need to find an influencer that has a strong, visually appealing aesthetic especially on Instagram which is a highly visual platform. Their aesthetic should also match your brand as best as possible. If you have bright colorful clothing, you shouldn’t choose an influencer who posts with dark colors or black and white photos for example.

A good Instagram influencer who is worth investing in will also be very consistent with their posts and will add interesting content on a regular basis. People tend to lose interest quickly in influencers if they are not posting often enough and providing them with new content. Someone who posts inconsistently most likely does not have a strong relationship with their audience and doesn’t spend enough effort on their social media presence.

The Instagram influencers that you want to look for are the ones that foster a relationship with their fans by interacting with them. In the same way that you want to interact with your own customers, you also want your influencer to represent you by answering questions, engaging with people and presenting a positive image. People that interact with their followers tend to care more about their role as an influencer and they will do a better job at promoting your brand.

Using Influencers to Promote

You might be able to find an influencer that you really trust by seeking someone who is already a fan of your brand and loves your products. Your partnership will seem more authentic to both your followers and the influencer’s audience if they genuinely like what you do and are able to express that in their posts. Whatever influencers you are able to find, make sure that they are doing their best to boost sales and are getting the results that you want.

Once you find the influencers that you want to work with you can continue asking them to promote your products periodically. You can use them as extra exposure whenever you launch a new product and want to generate interest. Influencers can be the perfect way to save money on marketing but still create enough buzz around your product for it to really sell.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.