Quotes to Make You Think About Your Online Reputation

A recent article by VentureBeat found that Amazon is in the business of deleting negative reviews… but only for their own shipping service. Although this might seem like a convenient way to deal with bad reviews, there are more consequences to think about. Check out these 10 quotes on the importance of maintaining a good reputation:

1. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffett

2. A single lie destroys a whole reputation of integrity.
Baltasar Gracian

3. Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.
George Washington

4. Repetition makes reputation and reputation makes customers.
Elizabeth Arden

5. Ones reputation is like a shadow, it is gigantic when it precedes you, and a pigmy in proportion when it follows.
Charles Maurice de Talleyrand

6. Build your reputation by helping other people build theirs.
Anthony J. D’Angelo

7. Unfortunately, your reputation often rests not on your ability to do what you say, but rather on your ability to do what people expect.
Bryant H. McGill

8. A reputation for a thousand years may depend upon the conduct of a single moment.
Ernest Bramah

9. There is no advertisement as powerful as a positive reputation traveling fast.
Brian Koslow

10. Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.
Abraham Lincoln

Make sure to also read our related posts:
What We Can Learn About Taking Criticism & Reputation Management
Why You Should Never Immediately Delete a Negative Comment
Managing Your Online Reputation

Design Inspiration for Your Friday

Ah, yes. The best day of the work week… What’s better than some web design and other miscellaneous creative inspiration for your Friday? Check it out:

Sleek e-commerce WordPress theme (View here)

Microsoft’s new look (View here)

Eye catching contact page (View here)

Simple About Us page (View here)

Cool business card (View here)

Fun to share graphic (View here)

Novelty phone case, anyone? (View here)

Make sure to follow us on Pinterest and share your recent inspirations with us!

Summer Reading: Search Inside Yourself

search inside yourselfLooking for a good read this summer? Make sure to check out Search Inside Yourself: The Unexpected Path to Achieving Success, Happiness (and World Peace) by Google engineer, Chade-Meng Tan.

If you’re a fan of self-help books or are looking for small ways to bring more happiness into your life, you can’t miss out on this one. This book has a few central themes including: meditation, self understanding, healthy habits and how to apply all that into your personal and professional life. It’s no surprise that Meng’s method was taught as a course at Google!

Here are a few chapters that I found most interesting:

Emotions: Learning to choose how you feel instead of giving into the compulsion. This section helps with self-control, letting go and how to handle negative emotions. Who couldn’t use a little help in this department? Feeling less stressed means that you will feel better, and in the end, Meng wants us to learn how to become “friends” with our emotions.

Empathy: The very definition means: “The ability to understand and share the feelings of another” – (also synonymous with “sympathy”). Learning to increase empathy will help you become a more understanding and kind individual. But of course, things are easier said than done. This is where Meng introduces mental habits and practices that we can bring into our lives. And these principles don’t just have to apply to co-workers or bosses. You can also bring that empathic ear home to your loved ones.

Self-Confidence: Being self-confident means that you have to be self-aware. Meng describes his method for emotional scanning to help and suggests journaling exercises. These prompts like “My strengths are…” and “Things that annoy me are…” can help you check up regularly with your emotional self. And of course, these are all steps in preparation of becoming a more self-confident person.

This book is sprinkled with funny cartoons and anecdotes from Meng’s time at Google. From dealing with difficult conversations, saving your marriage, email courtesy to “magic mushrooms”, this book covers many aspects of life that we all can relate to.

Let us know if you’ve had any other good reads on your shelf!

Knowing When to Quit Blogging

quit bloggingAll good things must come to an end – or so they say. Is it time to quit your business blog? If you’ve had this feeling for quite some time, or feel that your blog isn’t a useful asset to your company, it’s time to take a comprehensive look at what you can do to go through with it or to change your outlook completely.

Whether browsing client-specific industry blogs or getting ideas from other online marketing blogs, I find it interesting to see a growing amount of un-updated and un-interesting blogs. I can’t help but ask myself, why are these blogs still here? Sure, it might take some time to come up with a blog topic but seeing posts from 2009… really?

Blogging takes commitment, perseverance and time management. If you don’t have any of these qualities or aren’t willing to hire anyone who does, it might be time to shut your blog down all together. Some people argue that they would rather see no blog, than to see a blog that hasn’t been updated for months or even years. Here are some other signs that you should quit blogging:

– No new visitors to your blog
– Your blog isn’t bringing traffic to your main site
– You don’t want dedicate yourself to blogging
– You feel burnt out and lack inspiration
– You’d rather invest your time and resources to other forms of online organic marketing

These are all valid reasons to quit blogging. And this doesn’t have to be a permanent move. You can also hide your blog from main view on your site until you’re ready to pick it up again or start anew later. Because really, if there’s a blog button front and center on your home page – people are going to expect recent and interesting news!

If you still have some inkling of hope that your blog can make it, chances are that it can! If your blog has some hefty content from the the past, it might be worth it to suck it up and continue blogging every so often. As PageRank improves over time, these pages will become a valuable and some-what permanent asset to your business. You’ll be surprised at the different ways customers can find you online – it doesn’t have to be just through your main site.

For more information or help on maintaining your business blog, contact us today!


Google Fail?

Google failJanuary 15, 2012 is officially Doomsday. More specifically for Google Buzz, Code Search, iGoogle social features, and Jaiku. In a post titled “A fall sweep”, Google officially announced that these services would no longer exist.

Have you taken a look at all the Google Products? Maybe it was just about time that they took  a look around and cleaned up shop on the products that weren’t doing so well. While many are anticipating more products to go (ahem Google Wave), I think it’s interesting how Google chose to announce this news – in a very nonchalant and informal manner.

But after all, maybe Google was trying to keep attention away from the online audience about the shutdown of Google Buzz. Remember early last year? Google was hit with a huge class action lawsuit claiming that they violated the Computer Fraud and Abuse Act (CFAA). Many people were also upset over privacy issues and other bugs that were initially present when Buzz first launched. Overall, I don’t think it’s a product that will missed very much.

Do you think the shutdown of these services means failure for Google or is it just paving way for new and better features?

After all, it was Albert Einstein who said, “You never fail until you stop trying.”

What’s the Point of Your Blog?

More, please.What does successful blogging mean to you?

If you have a blog, chances are there are many reasons that motivate you. Whether you like to provide helpful information, bring more visitors to your website or just like blogging as a creative outlet, there are many ways that you can improve your blog.

One thing’s for sure, you need to approach it as if it’s more than just content for search engines. Here are some things that I try to keep in mind:

  1. Expand on what you know best. Have you ever wondered why how-to and troubleshooting articles are so popular? People link and share these posts because they appreciate specific details and even narratives.
  2. Link to your content and other blog posts. Don’t treat a blog post as if it’s just a single entity. Your posts should be interconnected and relevant. This will also be helpful for readers looking for more information and help increase the amount of time they spend on your site or blog.
  3. Practice makes perfect, so be persistent. Blogging isn’t just a one shot deal. The work doesn’t after your fingers leave the keyboard. If you feel like you haven’t quite reached the  sweet spot as a blogger, it never hurts to try again. In fact, more helpful content can only help your business.
  4. What’s the point or call to action? At the end of the day, you want to leave a lasting message whether it’s getting the reader to call, continue reading, share the post with others or just comment. Like a story, an effective blog posts needs a beginning, middle and end that brings everything together.

Blogging and even micro-blogging are becoming more important to your business and online presence. What’s the point of your blog and what do you think you need to work on?