Content marketing is certainly the buzz word for 2018. But when it comes to narrowing it down, do you know what’s best for your business strategy? Take a look at some things Emarketed can help you with today:
A picture says a thousand words and an infographic is more than just a shareable image. An infographic presents information in an appealing, visual manner by using a creative combination of carefully curated content, facts and images. A good infographic has a sense of purpose and flows in a way that easily makes sense to readers. It’s hard to think of an infographic as a driving force behind content creation, but it is certainly a powerful tool that can be helpful once combined with social media.
Read more about out infographics here: https://www.emarketed.com/marketing-infographics
With advances in technology, almost anyone can use video marketing to their advantage. The goal is to tell a story and convey the human side of your business. Put your best foot, and face, forward and our video marketing team will help produce and develop the best videos to fit your business needs. Once again, you can leverage video as a platform to introduce, educate and even entertain. Video is definitely a must-have for 2018.
Providing interested customers with high quality content from a regular newsletter is an effective way to communicate. The “hook” is the easy part, as they’ve already opted-in and are expecting information from your business. The next part is to keep their interest and give them something to look forward to. This can come in the form of coupons, neighborhood news, important stories and just generally, helpful information. Newsletters may seem old-fashioned compared to all the other things out there but it’s certainly tried and true for most businesses. Looking at email newsletters as a source of creative content creation gives you something else to work on instead of depending solely on your website.
While social media marketing is often seen as the connection between content and the audience, it’s time to look at it in a different light – as the source of content creation itself. If you don’t think this is possible, take a look at Instagram and Pinterest accounts. These updates/posts almost always rely on a quick and new source of content generation. Although the lifespan of this content generally doesn’t last as long, it’s another area to grow your business in. Social media sites such as these allow businesses to think outside of the box when it comes to creating new content.
Let Us Know
Content is king and by now, you should know that we don’t just mean written content. There’s so much more out there for your business to explore. Let us know what you’re going to concentrate on for this coming year.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.