What is “Content Seeding” and When Should I Start Planting?

What is “Content Seeding” and When Should I Start Planting?

The concept behind seeding is to spread something over multiple areas in order to yield more results. The same is true of “content seeding” which in the world of digital marketing refers to the strategic approach of scattering content across the internet. Of course content seeding is not haphazard or random in any way but rather a calculated and targeted strategy that focuses on placing content in the most effective way possible.

With content seeding you need to put a link to your content in a place where people are most likely to find it. This will usually mean targeting relevant influencers who are well-connected and similar to your brand. You can hire various influencers on different channels so that you can reach more people with your content.

In order for content seeding to work it is important for the content to be high quality and as relevant and creative as possible. The content itself must also be targeted to specific networks and audiences so that it will be suitable for a certain influencer. Some of the most effective sites to target with content seeding are social media channels because this is where most people view influencer content.

You can start content seeding whenever you feel that you have an established website and good quality content but simply need to spread the word about your brand. When your content is ready and you want it to be seen by as many people as possible then you need to begin a content seeding campaign. Once you start you might find that really good content begins to spread on its own after it is seeded.

As long as you have great quality content and pick the right influencers you can start to see positive results with content seeding.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

3 Strategies That Never Get Old Amidst The New Digital Era

3 Strategies That Never Get Old Amidst The New Digital Era

With the continuous emerging of cutting-edge technology like artificial intelligence and machine learning, the needs and demands of people also have changed. This has brought a paradigm shift in a way marketing works.

As most things go online and mobile, new marketing techniques emerge, resulting in some old tactics to take the backseat. But just because things have changed, doesn’t mean we can just ditch old marketing strategies.

You’ll be surprised to know that there are old marketing tactics that can still do their job. Let’s take a look at some of these strategies that still work these days.

Influencer Marketing

Influencer marketing has been around for a while now. But way back not so long ago, influencer marketing is a rather hazy and vague tactic to be used by a small and startup business. It was perceived as expensive and complex that only big players with enough marketing budget could perform.

Luckily, these days, influencer marketing isn’t only limited to big players. Both big players and small business owners can potentially benefit from this marketing approach.

How?

A survey revealed that 95% of consumers trust people as a source of recommendation when they see them as someone similar to themselves. This is an indication that you, as a small business owner, do not need to hire a famous personality to perform an influencer marketing campaign.

Your satisfied customer is your greatest influencer. To get your influencer marketing campaign running, you need to tap into the everyday people whom you have built a relationship with to support your campaign. These people you have a strong engagement with can share their opinions in a credible way which can move their connection to act in favor of your business.

Influencer marketing in the modern era of digital marketing is not exactly after conversion. It is about building the trust and confidence in your business by enhancing information sharing to capture the attention of new target consumers.

Influencer Marketing

Connecting Through Content

With the rise of innovations like AI and machine learning, data gathering has never been easier. Accessing information has never been better for both businesses and consumers.

However, this also has resulted in some backlash. The ability of businesses to utilize customer’s information in a large scale resulted in information overload.  Consumers, these days, are bombarded with salesy pitches that are irrelevant and annoying. Thus, making it difficult to capture consumer’s attention.

But with the right use of data, consumer’s impression can be reversed. Modern day technology gives light to a more efficient data gathering and analysis that are based on customer engagement and interaction. This provides a leeway for business to provide relevant and more targeted content.

The right use of data brings in an opportunity for personalization. Personalization supports dynamic content and marketing automation.  Hence, it is easier to capture the attention of your audience.

When customers engage with the business, an automation tool will gather relevant data and analyze them. It will then create relevant contents, set criteria for audience targeting based on the data analysis and send out different types of contents according to what the consumers are looking for.

This is how personalization works. This allows businesses to create contents that are valuable and answers the current needs and demand of people. Personalization enables you to craft contents that resonate the most with the users by considering their needs, desires, aspirations and problems.

Modern technology gives you an opportunity to have a deeper understanding of the consumers which allows you create a relevant content but also so you can use them in targeting the right people with the right content at the right time.

Competitor Research

Competitor Research

One way or another, your business has perhaps conducted some competitor research. Going back to the basics, competitor research is all about knowing your competitors including their strength and weaknesses.

This made most business obsessed with stalking competitors and isn’t cool. In this modern digital era, competitor analysis goes beyond swot analysis and other overrated methods. More than keeping an eye out for competitors, competitor analysis is performed to get a better knowledge of how your business perform in the industry.

Competitor analysis gives you a glimpse of how and whys your competitors perform in the current situation. This helps you determine the current problems you may be facing but you are not aware of. This helps you spot your own weaknesses and unique value proposition that you can resolve and utilize respectively.

Competitor analysis is a crucial business strategy of the modern days. Modern competitor analysis should be conducted to arm yourself with new knowledge that would guide you in performing business strategies to position yourself as a leader in the industry.

Final Words

Old marketing, in general, may not be an ideal approach in this modern digital marketing world. But that does not mean you need to toss away the marketing strategies that come along with it.

In this modern era, there are marketing strategies that just needs a little makeover to be effective. A slight revamp will help you restore these marketing techniques to its former glory.

The only way to do it is to integrate new technologies and innovations to answer the needs and changing demands of consumers.

Author’s Bio:

SEO consultant Al Gomez is the man behind Dlinkers.com, a company dedicated to provide quality digital marketing services for small business owners from Australia and other parts of the globe. With more than ten years of experience, he enjoys supporting smartpreneurs like himself achieve online success.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Create Your Instagram Aesthetic

How to Create Your Instagram Aesthetic

With a social media network like Instagram you need to keep your images interesting visually and think about design elements in order to gain more followers. The aesthetic of your Instagram can help you grow into an influencer if people like and respond to your style. It is important to stand out and consistently post images that are appealing and creative.

When creating your aesthetic, the first thing to think about is your audience. What kind of images or content do they want to see? You will want to create a design and style that resonates with them so make sure to do research and find out what your target followers are interested in.

In order to create an aesthetic it is crucial to be consistent with similar colors and themes. Come up with a color palette that you think will go well with your brand and blend the images together so that they don’t seem disconnected or jumbled. You should also be consistent with lighting and filters so that you have a visual theme that doesn’t vary too much.

Aside from color schemes you should also stick to themes of subject matter as much as possible. This might depend on your business, brand or the message you are hoping to communicate with followers. Focus on things you are passionate about and are consistent with your brand.

To maintain your Instagram aesthetic you also need to think about how your images look on the grid and not just the individual photos. That means considering the “big picture” of what your page will look like when users are viewing the whole profile. You’ll need to have a good mixture of images that still relate to one another without being too repetitive.

Once you set up your Instagram aesthetic it can be simple maintain as long as you stick with your theme, color palette and the story of your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.