Instagram Shopping 101

Instagram Shopping 101

Since Instagram added shopping options to the newsfeed and more recently to the stories feature, more businesses are finding ways to showcase their products to potential customers. Shopping posts appear as sponsored ads as users scroll through their Instagram account or when they are watching a series of stories. Instagram shopping posts allow you to tag products so that customers can click through to your website where they can purchase the specific item you are advertising.

In order to use Instagram shopping you simply need to set up a business profile in Instagram and add a shop section through your Facebook business page. Your Instagram account will then be reviewed and approved so that you can have access to the shopping feature. Once the feature is available you can add product tags and stickers to your posts and Instagram stories.

The shopping feature is beneficial to both businesses and customers alike because it allows brands to increase their visibility while helping shoppers find the products they will love. Businesses can provide appealing images of their products and tag up to five products per photo or video. With Instagram stories you can add one product sticker per story with colorful text that users can tap on to see more details about the item.

Instagram may also add a shopping channel on the Explore page which will allow users to browse through multiple brands and products based on their interests. People will be able to discover new businesses as companies also will be able to expand their reach to a bigger audience. The shopping feature overall is a way for people to view products that they might not have found on their own.

Using Instagram shopping is crucial for both small businesses and larger companies that want to reach people where they spend the most time online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Your Business Needs a Google Shopping Campaign

Why Your Business Needs a Google Shopping Campaign

If your business has a physical shop or an online store then you need to be taking advantage of every opportunity you can to advertise and sell more products. Services like Google Shopping are a way to present your products to people online so that they can comparison shop and search for specific items that you offer. A good Google Shopping campaign can boost your visibility and ultimately increase sales for your business.

Google Shopping is a part of the Adwords program run by Google which allows businesses to boost their name in a search. With a regular Adwords campaign you would be able to boost a link to your company website when someone searches for related keywords. With Google Shopping, when someone searches for a product that you offer they will see a picture of the item along with the price, other details and a link to purchase the product from you.

As a part of your online advertising campaign, Google Shopping is a good investment because it will allow customers to immediately see your product, compare your price with your competitors’ and click through to buy it online. It provides an easy shopping experience that will bring customers straight to you. Your sponsored ads at the top of the page will make it simple for the user to see exactly what they want and not waste time searching through your website.

Benefits of Google Shopping

As another form of advertising to include your digital campaign, Google Shopping offers numerous benefits to businesses that will complement your other marketing techniques. Shopping campaigns will not only provide more visibility to your products they also tend to have higher conversion rates than text ads. A shopping ad is a more visual way to present your business along with selling propositions that can appeal to customers.

Shopping campaigns can also include product ratings so that customers can see how your product compares with others in satisfaction level. Star ratings can be another visual way to grab a potential customer’s attention along with propositions such as “free shipping” or “lifetime returns” so that they favor your product over others. Customers who are able to see all this information from the Shopping ad are more likely to convert because they already know enough important details about the product.

Google Shopping ads have higher conversion rates on both desktop and mobile than regular text ads. A recent marketing report found that Shopping ads had a 21% higher rate on mobile phones and a 30% higher rate of conversion on desktops. That can make adding a Google Shopping campaign a great supplement to the marketing strategies you already have in place, especially when you are pushing a specific product.

When you use both Google Shopping and another Adwords campaign you can have your brand show up twice in a search which can help customers remember you. Brand reinforcement can be a great benefit of Shopping Ads because customers will associate the image of your product and seeing your name in the search results so that they will easily recognize your brand. The next time they think of a certain product they will think of your company and what you offer.

Marketing to Interested Customers

What is the most useful about Google Shopping campaigns is that they allow customers to find their perfect match in terms of products and businesses. You will be able to reach out to the customers that want to find you and exactly what you offer. Customers are likely to love your products and your brand if you offer a good competitive price and the specific item they are searching for.

These types of campaigns can also be very affordable to run because you will only have to pay based on the amount of customers that actually click through to your website. Google Shopping also makes it easier to prioritize certain products you want to sell because you can focus on them in your campaign. In a physical store you would have to push these products to the front or even drop the price in order to sell them but with Google Shopping you can simply create a focused ad.

If you are interested in Google Shopping you can start by setting up a Google Merchant account and then submit your products. You will then be able to bring in more customers by setting up your Shopping Ad.

A Google Shopping campaign helps you reach the customers that want your product and customize ads to sell the products that you want people to find. It can simplify the shopping experience on both sides with customers able to easily find what you offer and your business being able to maximize sales and increase conversion rates. Overall, Google Shopping is a win-win for businesses and customers alike.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

8 Tips to Market Your Products for the Holidays

8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to meet your sales goals. Here are some ideas on how to market your products for the upcoming holiday season.

  1. Think of Ways to Market Products as a Gift

Certain products may lend themselves to being sold as gifts but others may need a different approach so that consumers think of your products as options for their holiday shopping. Gift certificates and gift cards are always an easy way to get customers to think of you during the holidays. Even obscure products can work for the holidays if you come up with right angle and market it as a great gift idea through social media and your website.

  1. Use Repetition and Remarketing

People decide to do their holiday shopping at different times throughout the season, so marketing and remarketing often can get people to think of your product when they finally reach the buying stage. You can send multiple emails, direct mailers or holiday cards announcing sales so that your ads aren’t overlooked.

  1. Offer Great Deals or Discounts

People are spending more during the holidays than they do the rest of the year and they will appreciate discounts wherever they can find them. If you can bundle your products or services into a deal customers will be more inclined to choose you for their holiday shopping. Create a gift pack of several products that they can buy for family or friends at a good price.

Offering discounts on different days throughout the season can help you target people based on when they tend to shop for their gifts. You can reach people who are last minute shoppers and need to find a good deal right before Christmas.

  1. Create Seasonal Ad Word Campaigns

If you are working on an online campaign for your products you can add in holiday related search terms for your ad campaigns on Google. If you create a campaign to target holiday shoppers you can add in terms like “gift” or “holiday” and also create specific landing pages that offer incentives to shop at your store such as free shipping or free gift wrapping. Make sure the copy you use in your ads and landing pages is seasonal and festive to get people in a holiday shopping mood.

  1. Use Holiday Themes on Social Media

During the holidays, make sure to add lots of seasonal posts and incorporate certain festive touches here and there so that people associate your products with the season. You can even include a holiday giveaway on social media to get people involved on your site. Make sure to ask for engagement as part of the giveway such as comments, shares or likes to boost your posts.

  1. Incorporate Holiday Email Marketing

Using holiday themes in your email marketing campaigns is just as important as social media themes. Fun, seasonal emails can entice shoppers to read your message especially if they are looking for holiday deals or gift ideas. Make sure to include seasons words in your email subject line to catch the reader’s eye and also include any holiday discounts in the subject as well.

  1. Have a Black Friday or Cyber Monday SaleHave a Black Friday or Cyber Monday Sale

The biggest shopping day of the year is Black Friday and many people get a good percentage of their holiday shopping done on the day after Thanksgiving. Many businesses are beginning to extend their Black Friday sales over the whole weekend to get an even bigger boost in sales and incorporate an online sale on Cyber Monday. Make sure to promote every sale online and through email so that people know in advance what to expect.

  1. Tailor and Personalize Your Campaigns

Marketing campaigns during the holidays can be more effective if you create segmented campaigns that target a person’s specific interest. Make use of any user data you have to set up more personalized holiday marketing tactics by advertising to people who have expressed interest in certain products or services. Always use ad copy that is relevant to the user’s interest so that they will be more likely to engage.

Marketing during the holidays can be one of the best opportunities to reach new customers, get bigger sales numbers and expand your following. Incorporating holiday themes and promoting discounts and sales are some of the most effective ways to get people to buy your products throughout the season. Holiday marketing helps people associate your company with Christmas shopping and they may even end up being a returning customer next year.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Holiday Specials are Best for Your Customers?

online promotions

Can you believe it’s December already? If you haven’t already, it’s time to think about some seasonal specials that can help bring more customers to your business during this Christmas season. Depending on the different retail forecasts you look at, online sales are expected to rise up to 15%. What are you doing to prepare your online store for the surge of shoppers? Here are a few online promotions to think about:

Free shipping: Free shipping is enticing for customers who don’t want to actually go out to get their shopping done. Online stores also offer more variety in products than those that can be found in stores. You can encourage shoppers with free shipping after a minimum purchase of a set dollar amount.

Reward loyalty: From frozen yogurt to car washes, many businesses are taking advantage of punch cards that reward multiple visits. This doesn’t just apply to chain stores or big businesses. I visited my local jewelry for a battery replacement and was happy to find that he was giving out cards that offered 1 free replacement after 10 replacements.

BOGO: Also known as ‘buy one, get one free’ or ‘buy one, get one half off’. Customers love to see the word “free” and this will encourage them to look at other options to qualify for this special.

You can get more ideas from Stamps.com’s analysis of last year’s shopping season.


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Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Cyber Monday and Your Ecommerce Site

Cyber Monday

Cyber Monday is over but some retailers, like Walmart, have extended the event into something even bigger…Cyber Week! Sales for Cyber Monday have continuously grown over the years, so expect online retailers and shoppers to take advantage of all the online buzz.
Online sales for Cyber Monday 2011 are expected to break records yet again, the total for 2010 was $1.03 billion in sales.

Here are some more interesting statistics via Get Elastic:

– 64% of adults shop online for holiday gifts because they believe they will get the best prices and deals
– 52% of online shoppers will spend more than one hour researching the best price for each holiday purchase
– 49% of online shoppers use social sources to find gift ideas
– 92% of online retailers are offering deals over Thanksgiving weekend (80% linked to Cyber Monday)

Are you a part of this growing holiday shopping phenomenon? If not, it’s time to take a look at why your online store isn’t using this word of mouth advertising to your advantage. Do you need help with e commerce design or social media? These are all great ways to start building a foundation for the busy season, long before it starts. Remember, there is still time to prepare for Christmas, and even the beginning of the year in 2012. Check out our free site analysis to see how we can help your ecommerce store live up to it’s great potential.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are Your Marketing Campaigns Ready for the Holidays?

holiday spending 2011

Halloween is over but Thanksgiving is up next. Before you know it, Christmas will be just around the corner! As a small business, what can you do to make the most of online marketing services during the holidays?

Research
Research is number one and it’s crucial to be aware of consumer trends.  As you can see from the snippet of the infographic above, 61% of consumers plan to research the “perfect” gift on social networks. The recent article on Mashable also shows that 38% of people have already started shopping. If your site isn’t optimized or prepared for curious buyers, you could be missing out on more than you think! Research counts in all areas including: trends, keywords and even phrases that consumers like (free shipping, sale, reward).

Be SEO-Prepared
Think smart so that you don’t have to work harder and exert your resources during the busy holiday season. SEO changes can be made easily and gradually over a period of time. These updates will also look more natural to search engines as they crawl and index your pages. Finding the right words that appeal to customers is effective when you incorporate them into your Title, title tags, meta descriptions, h1 tags and more.

Stay Relevant
Creating holiday specific content is a great way to generate link bait that is interesting and relevant. Very much like this infographic we posted! Creating content specifically for each holiday will help create awareness towards your desired demographic. Posting about different holidays can also inspire you to post more frequently and get all the relevant clicks that you’ve been looking for!

Need a Helping Hand?
Whether you hire an experienced marketing firm or handle your own online marketing, it’s important to get started as soon as possible. If you need extra help, it doesn’t hurt to ask for it or look for resources early on. You can always just keep an eye out for competitors. Also, starting early will give you more analytics and data on what is working and driving customers to your site and what isn’t.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Internet and Tech Inspired Gifts for the Holidays

Are you looking for the perfect gift? Shopping for your favorite SEO or web designer in your life doesn’t have to be difficult. And remember, it’s never too early to start shopping, especially with normal mailing deadlines approaching in one week.

You might be sick of ridiculous gift guides with items in the hundred-thousand dollar price range. Don’t worry, these are some fun gifts that you can actually afford this holiday season:

Social media related:

Throw pillows of your favorite icons


A Dislike hoodie for your favorite Facebook grump

The watch that says it all

Tech toys:


A recession proof case for your iPhone

Never look for a USB  flash drive again with this sleek key!

Colorful, comfortable earphones that look good enough to eat

Just for fun:

Floppy disk post it notes

A brand new  dirty coffee mug

A dancing pet speaker

What’s on your holiday wish list?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Results are in for Cyber Monday 2009

What’s the Big Deal?

With the post-Thanksgiving excitement of Black Friday, do you ever wonder how Cyber Monday sales compare to its popular counterpart? First of all, some consumers may not even be familiar with the term, as it was recently coined in 2005. For online shopping enthusiasts, Cyber Monday refers to the first Monday after Black Friday. During this time, retailers scramble to entice shoppers with a hungry appetite for deals. Although critics have slammed this virtual holiday as an overrated marketing gimmick, retailers can’t complain about the increase in sales that they’ve been experiencing.

Shopping Insights

– At first glance, the fervor created by Cyber Monday may seem too good to be true. Upon closer inspection, hardcore shoppers may be totally disappointed. Really, how good of a deal is free shipping or 10% off your overall purchase? Some criticize retailers for luring buyers in, but offering no real deals.
– Have you ever wondered what your productive workers are really doing? Research shows that about 57% of online purchases were made from the workplace!
– With so much internet traffic, online criminals are preying on easy targets. Here are some helpful tips to help you avoid becoming a victim of these increased cyber crimes.

A Takeoff That’s Soon to Level Off?

According to analysis of 2009’s Cyber Monday, research shows that sales were up almost 14% from last year. Consumer demand seems to be thriving and retailers are just as willing to take advantage of the situation. Although these numbers are awesome in the short-term, opponents question the effectiveness of this so-called holiday in the long-run. Some retailers may even be diluting the anticipation of their Cyber Monday sales by offering deals during November and even extending promotions until December. It’s only a matter of time before we can accurately assess the staying power of Cyber Monday. For now, feel free to browse but think twice before you make that purchase!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.