Web Design Trends: Big, Bold and Unexpected

Design trends are always evolving. What’s old eventually becomes new again and what’s new quickly becomes old and trite. We foresee a trend of big, bold and unexpected elements in web design. Take a look for yourself:


Unexpected Type and Font

Helvetica? Please… there is much more variety out there. Introducing the idea of monospaced font type, where characters are all the same width. This is in contrast to traditional fonts that are all proportional to each other.

Something mundane as text, font size and color can certainly transform your website. Non-traditional fonts will stand out among standard fonts and give your website a pop of personality. Handwritten, mismatched, matte and flat – the idea is to think outside the box, interesting, playful and yet professional.

Check this out: 20 Quirky Monospaced Fonts For Personal And Commercial Use

A Big Focus Encourages Scrolling and a Main Point of Focus

Gone are the days of 2, 3 or even 4 column design templates. Nothing says “cluttered” and “outdated” like a whole bunch of jumbled boxes on your screen. In a way, responsive design has forced designers to simplify. It has also forced designers to think about 3 different templates with 1 look: desktop, tablet and mobile. This works out to everyone’s advantage because responsive templates often point out one main area of focus.

This way, visitors are more likely to pay attention and scroll for more information. They aren’t confused or looking for more, but reading and focusing on the one point that’s in front of them… much needed in today’s world of technological distractions!

Check this out: Unorthodox Layouts: The Next Big Thing?

Bold Headers

You either hate them or love them but we can’t stress this one enough. Even at the tail end of last year, giant headers were making their way into the design world. A bold header leaves a lasting impression. A well thought out header is impressive because it combines the elements of being aesthetically pleasing, as well as completely functional. With a new, big and bold header, you can really incorporate all of the design trends mentioned above to your website home page.  And it also goes without saying that while bigger is better, you have to keep page speed and load time in mind with these giant headers.

Check us out on Facebook and let us know what you think!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Web Design Trends: Huge Headers

Google’s Layout Algorithm Update
Earlier this year in January, Google announced a page layout algorithm improvement. Sites that were mainly penalized had a high percentage of ads placed on crucial places on their pages. The goal was to improve site experience so that users could quickly find what they’re looking for on your site, without running into problems… like having to scroll past ads.

The Importance of “the Fold
Ads aside, this is where an interesting design element comes into play – the header. The header takes up most of the space on your website and is above the “fold”. This is the point where users would have to scroll to find more information. A good amount of the designated information on a certain topic/web page should be located near or above the fold. But, a recent design trend has popularized gigantic headers and while they’re fun to look at, it’s important to understand their role in search friendly web design.

The Downside of Hugeness
Having a huge header can make or break your website. Remember that having a big image (or using Flash) will dramatically slow down the page load time of your site, which is also an important factor in search engine rankings. Next, when not executed right, it’s easy for a gigantic header to look like a spammy landing page or pop up ad, which will having visitors quickly bouncing away. Take a look at these examples of some sites that have done it the right way. Overall, having a huge header means that users will have to scroll and click more to find what they’re looking for and as we all know, they’re not very patient.

Go Big or Go Home
With certain creative industries, like entertainment, a big header can be used creative and actually keep visitors on the site. But in other industries, such as the health field, it’s not likely that a giant picture of a smiling doctor is helpful when people are looking for specific medical information or help. It all depends on what business you are in and there are different tests that can help determine the effectiveness of your web site. So, the next time you want to go for a certain design element because it looks “nice”, remember to do some research before hand! Let us know what you think about using big headers and what specific industries they work in or where they don’t work.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.